Michael Decastro Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Producer on numerous high-profile accounts and for award-winning campaigns in collaboration with clients like Disney, Netflix, Amazon, Apple+, and A24. Maintained a seamless synergy with both internal and external teams to deliver exceptional results.• Focused on cultivating and nurturing positive client relationships across all phases of production. Prioritized innovative, strategic, and impactful campaigns encompassing key art, outdoor advertising, promotional materials, digital assets,… Show more • Producer on numerous high-profile accounts and for award-winning campaigns in collaboration with clients like Disney, Netflix, Amazon, Apple+, and A24. Maintained a seamless synergy with both internal and external teams to deliver exceptional results.• Focused on cultivating and nurturing positive client relationships across all phases of production. Prioritized innovative, strategic, and impactful campaigns encompassing key art, outdoor advertising, promotional materials, digital assets, and social media initiatives. • Collaborated closely with clients from inception to completion, actively participating in brainstorming, managing budgets and timelines, overseeing creative execution, talent/filmmaker approvals, to providing feedback on targeting and placement strategies and printing. • Managed staff and production workflows, providing artists resource and project management, and extending creative direction and ideation when required to enhance the overall project quality. Show less

Burbank, California

• Manager/Producer of Walt Disney Studios' dynamic loyalty platform, Disney Movie Insiders, catering to a vast user base of over 20 million individuals. This online and mobile CRM program was instrumental in fostering engagement, elevating brand equity, gathering invaluable consumer data, and optimizing theatrical ticket and in-home sales across the entire consumer journey.• Collaborated closely in the development of strategic marketing campaigns for both theatrical and in-home releases… Show more • Manager/Producer of Walt Disney Studios' dynamic loyalty platform, Disney Movie Insiders, catering to a vast user base of over 20 million individuals. This online and mobile CRM program was instrumental in fostering engagement, elevating brand equity, gathering invaluable consumer data, and optimizing theatrical ticket and in-home sales across the entire consumer journey.• Collaborated closely in the development of strategic marketing campaigns for both theatrical and in-home releases, driving key performance indicators (KPIs). Additionally, played a pivotal role in the successful launch of high-profile micro-sites and engaging sweepstakes promotions, substantially boosting site activation, retention, and new member sign-ups.• Employed advanced data analysis techniques to fine-tune all promotional efforts, leveraging insights from audience trends, demographics, campaign KPI outcomes, and feedback from creative A/B testing. This meticulous approach ensured the widest possible reach and impact. • Managed internal teams as well as external creative agencies, customer service vendors, and international technology teams. These collaborative efforts were instrumental in delivering coherent and effective marketing campaigns that consistently delivered results for the Studio.• Led and executed a variety of immersive events, including the prestigious D23 Expo, theatrical screenings, and Member Appreciation Meet-ups. Meticulously managed all logistical aspects, from staffing to vendor coordination and local marketing partnerships, ensuring the seamless execution of these memorable experiences. Show less

Los Angeles, Ca

• Designed and executed compelling, high profile digital campaigns, experiential events, and persuasive client pitches tailored to Studios like Universal, Warner Bros, and Walt Disney. • Led cross-functional teams of developers and designers to create innovative, interactive digital experiences aligned with client directives, goals, and budgets for such iconic brands as Scooby-Doo, Vampire Diaries, Riddick, and Glee. • Managed official digital campaigns and fan convention strategies… Show more • Designed and executed compelling, high profile digital campaigns, experiential events, and persuasive client pitches tailored to Studios like Universal, Warner Bros, and Walt Disney. • Led cross-functional teams of developers and designers to create innovative, interactive digital experiences aligned with client directives, goals, and budgets for such iconic brands as Scooby-Doo, Vampire Diaries, Riddick, and Glee. • Managed official digital campaigns and fan convention strategies overseeing a comprehensive spectrum of activities – from devising social strategies and fostering community development to providing live event coverage, online gaming, and orchestrating national sweepstakes. • Forged strategic partnerships with brand and studio stakeholders, as well as content and social marketing teams to strategically aligning campaigns with their objectives. Meticulously harnessed all approved assets to craft highly effective and measurable campaigns. • Art Director and Producer across a diverse array of commercial and digital campaigns, publications, artistic installations, and events, delivering immersive and innovative experience and results. Show less

• Principal in a boutique marketing firm that also created original IPs like the ‘I am 8Bit Art Show’, art installations/prints, publications, and apparel.• Produced and developed multi-media, marketing campaigns for top-tiered gaming and entertainment studios.• Created unique, limited edition give-a-ways and press kits resulting in worldwide exposure and fan accolades. • Produced all aspects (casting, costumes, art direction) of principal photography for a remake of a classic ‘live… Show more • Principal in a boutique marketing firm that also created original IPs like the ‘I am 8Bit Art Show’, art installations/prints, publications, and apparel.• Produced and developed multi-media, marketing campaigns for top-tiered gaming and entertainment studios.• Created unique, limited edition give-a-ways and press kits resulting in worldwide exposure and fan accolades. • Produced all aspects (casting, costumes, art direction) of principal photography for a remake of a classic ‘live action’ fighting video game for a major gaming studio. • Produced and developed viral shorts, commercials, and live interactive sketches.• Assisted in new business development by creating and fostering relationships with potential new clients, vendors, artists, media, and talent. Show less

• Produced international high profile events such as World Premieres, media events, and promotional tours.• Partnered with third party vendors and media outlets to develop event sponsorship opportunities, merchandising, and other added-value promotions.• Managed internal Disney business units and national agencies to develop the overall strategy for ticketing, marketing, and PR outreach for Disney Group Sales. • Assisted in identifying and evaluating all growth opportunities for The… Show more • Produced international high profile events such as World Premieres, media events, and promotional tours.• Partnered with third party vendors and media outlets to develop event sponsorship opportunities, merchandising, and other added-value promotions.• Managed internal Disney business units and national agencies to develop the overall strategy for ticketing, marketing, and PR outreach for Disney Group Sales. • Assisted in identifying and evaluating all growth opportunities for The El Capitan Theatre and The Disney Soda Fountain and Studio Store.• Lead the continuing development of the Titan Software System – hardware/software that runs all aspects of ticketing, point-of-sales terminals, and managerial reporting for the business unit. Show less

Bs, Major In Marketing And Management, Minor In Communications

Mba, International Marketing