Based in Burlington, Better Money Choices has the goal of democratizing access to better financial planning, first in Canada and around the globe once we get going. We live in a world where money & finances have been identified as the largest contributor to personal stress.Unfortunately for most Canadians, the advice they receive is “spend less, save more, and work longer”. This advice only serves to elevate stress levels.The traditional financial services planning model is based upon a very logical, straight line numerical mathematical process. This simplistic approach in no way reflects the lives we lead. In real life no choice should be considered in isolation of all other choices being considered. Ultimately every choice impacts every other choice since resources, be they time or money, are always finite. To make better choices, you need better tools. Our core belief is that the more good choices you make, the better your life will be. To this end we have built BetterMoneyChoices.com

Architecting and driving the rich use of data across PAS and it clients.

Developing commercial partnerships and strategic product road mapping.Still acting as a technical advisor