Michael Deman Email & Phone Number

Cary, North Carolina, United States

Rtp, Nc

Designed and continuously optimized creative content based on testing, audience insights and content performance. Creative director, technical advisor and mentor for design team. • Collaborated with copywriters, marketing teams, developers and end-users, in an agile environment to identify and resolve design problems, translate concepts into interactive prototypes of varying fidelity, gaining feedback through targeted interviews and extensive usability testing to inform the next iteration and ensure a higher rate of success. • Developed design patterns, asset libraries and digital style guides to ensure quality user experiences and brand consistency across multiple platforms. • Fostered and refined a resource model, embedding designers and copy writers with cross-functional product management teams. Achieved $650,000 savings in less than four months and reduced project creative cycle time by 9 days. • Partnered with tech leads and IT developers in the creation of a Design System for use in an Adobe Experience Manager (AEM) development model. Enabled a uniform user experience and accelerated design and development time for pharmaceutical brand websites in the US market. • Redesigned three legacy websites, updating to GSK AEM platform standards. Evaluated websites and measured historical performance by checking rankings, analytics data based on visits, conversions, SEO rankings and results, identifying the most valuable sections of content. Improved usability metrics by significantly changing content, structure, and visuals of legacy websites.

Rtp, Nc

Provided creative direction and project management, authored SOPs, developed workflows and created timelines for offshore business partners and external creative agencies. • Registered savings of over $2M annually, with project volumes exceeding 2000 creative projects per year. • Collaborated with leadership in the establishment of an internal creative agency; assessed and oversaw resource and project requirements, process development and improvement, and interviewed and hired new creative talent. • Drove transformation by learning and testing new software and leading key initiatives such as managing the implementation of Adobe XD, Veeva CRM, InVision Studio and internal project tracking software applications. • Managed offshore creative team in implementation of Veeva CRM platform. Managed the creation and development of new digital selling tools and email templates and led the transition of more than 35 legacy applications to the new CRM platform. • Developed a business plan and pilot program to increase creative scope and reduce cycle time of the internal creative team. Resulted in reduced external agency spending across brands, reducing project cycle time while increasing speed to market by 14 days. The success of the pilot led to approval to create an Internal Creative Agency model.

Rtp, Nc

Designed and developed marketing assets for digital and print production. • Provided creative direction for offshore creative team and external agency partners to ensure deliverables conformed to brand standards and corporate compliance. • Researched and tested new software, provided recommendations for future procurement, managed implementation, and led technical skills training to the creative team.

Rtp, Nc

Designed and completed pre-production revisions and final file preparation of print and digital creative projects. • Developed style guides, pattern libraries and creative standards.

Raleigh-Durham, North Carolina Area

Managed a team of 10 press operators and production personnel. • Launched and managed two major new product initiatives that contributed successful business growth into new markets. • Defined production requirements and managed product inventory to reduce waste. • Determined technical support and service plans by forecasting company’s materials consumption.

Cary, Nc

Created print and digital projects. Managed day-to-day operations of the design studio. Attended client meetings with the Marketing Director to determine the best graphical solutions and provide input for reducing cost and time to market.

Master Of Science - Ms, Information Technology, Web Design, 4.0

MS in IT with a concentration in Web Design Education Focus: • Website Design, Construction, Optimization and Management • Web Site.

Bachelor Of Fine Arts - Bfa, Graphic Design