Oversee multiple departments: Retail business including 230 locations in 34 states - five brands of business and eight field managers, managed vision care insurance, omni channel customer service team, recruiting / onboarding / credentialing Optometrists, Store Planning - maintenance / build out / renovations and HIPAA / ADA compliance • Analyze KPI and operational metrics to identify areas for improvement and implement strategies to enhance productivity and profitability • Participate in strategic planning and act as a bridge between senior management and employees to ensure successful execution of organizational objectives• Manage relationships with key suppliers, partners, and client stakeholders to ensure the company maintains a positive reputation and delivers exceptional products and services to both internal and external customers• Keep up with industry trends across multiple areas of responsibility, identify and mitigate operational risks, and ensure compliance with relevant regulations, safety protocols, and industry standards

Report directly to CEO. Led strategic initiatives and streamlined operational processes as EVP of Operations, driving an increase in efficiency and a 15% reduction in overall costs. Spearheaded cross-functional teams, fostering collaboration and achieving key performance indicators, resulting in improved organizational effectiveness and client satisfaction.

Guide strategy and operations for Retail and Professional Relations functions up to 800 locations across the U.S. with 17 direct reports. Provide strategic leadership for Store Planning Department, completing 30+ projects per year for new store construction, downsizes, and remodels. Drive departmental goals of increasing top line sales, leveraging capital and expense, and delivering a differentiated store environment. Plan and manage multiple departmental budgets. Serve as company’s HIPAA compliance officer and ADA compliance officer, ensuring adherence to guidelines and remediation for new locations and remodeling as well as existing locations.

Acquired leadership of Professional Relations function while continuing to direct Retail Operations, supervising a team of 10 direct reports. Developed strategy and processes for managing relationships with independent optometrists, including recruitment and onboarding for all retail locations throughout the U.S., invoicing for reimbursements, licensing, and credentialing with thousands of insurance carriers. Oversaw ADA and HIPAA compliance. Coordinated doctor advisory panel with 8 top optometrists across country to bridge gap between field teams and optometrists for knowledge sharing.

Led all sales-driving initiatives and communications for Retail field, supported all Regional Managers and District Managers nationwide, and orchestrated national sales meeting annually. Established strategic direction of the market and led day-to-day operational activities in support of strategic objectives. Managed overall budget, spending, and headcount for annual operating plans for multiple departments. Oversaw training companywide, to include developing content for training materials and manuals, writing whitepapers, and creating and conducting webinars. Coach, develop, and mentor 5 direct corporate staff, to include conducting performance reviews, developing growth plans, and interpreting, implementing, and supporting employee-related policies, procedures and programs.

As lead Regional Manager, guided and developed 7 District Managers with oversight of 110+ locations and trained new Regional Managers. Traveled with, trained, and educated District Managers in driving business growth across diverse brands of business. Established and managed KPIs to drive business success and achieve company goals. Managed host relationships with multiple brands of business to achieve excellence in customer service and desired sales results. Held accountability for monthly and annual targets for payroll as percentage of sales, bottom line performance, and EBITDA. Oversaw compliance with ADA and HIPAA safety guidelines.

As lead District Manager, oversaw up to 20 locations throughout New Jersey, Philadelphia, and Delaware, while also serving as trainer for newly hired District Managers. Created and drove attainment of budgets and sales goals. Collaborated closely with location managers to direct productivity, payroll, refund management, sales, gross profit, and variable margins. Recruited, hired, and trained Managers and Doctors for all assigned locations. Conducted education and training classes for Managers, Optical Technicians, and Apprentices for growth and development.