- Lead development for Shell Lubricants’ Proactive Engagement Program utilizing social listening to identify organic conversation for brand engagement and product performance awareness- Manage responsibilities and deadlines of agency teams while editing creative copy/ developing social strategy for HSBC Commercial Banking and Wealth Management clients, as well as Strayer University in North America- Engage with GroupM senior leadership to provide insight and plan for social growth opportunities while promoting operating companies’ successes, new business wins & thought leadership online- Monitor and optimize HSBC paid media campaigns on LinkedIn and YouTube Trueview for the US and Canada while communicating opportunities to client and engaging with Google personnel- Provide creative support for Jaguar’s first Super Bowl ad & AMPM/ ARCO Social Media copy- Develop copy, social content and brand voice across multiple platforms in promotion of Marriott Hotels’ “Travel Brilliantly” global rebranding campaign, expansion of Residence Inn Generation Nine rooms, and the launch of Marriott International’s “Destinations” initiative on Google+- Manage daily content scheduling, monitor positive interaction and provide opportunistic postings for all brands across Facebook, Twitter, Instagram, Pinterest, YouTube and Google+- Support analytics team with reporting preparation, follower/ fan moderation, and interact with Marriott Social Media Customer Care team to highlight and resolve customer/ guest complaints

- Design promotional outreach functions for nightlife social network Kiwibox.com to enhance online community growth and retention while creating a digital to terrestrial social media platform.- Grow overall membership within New York City and surrounding area by over 500% in 20 months while defining brand direction and broadening nightlife partnerships throughout the city.- Monitor Kiwibox site traffic metrics to analyze growth related to unique user signups, site traffic, user activity and regional growth when comparing community activity against event frequency- Host/ manage on-site activations while liaising with venue management and directing promotions’ team activities to highlight in event social benefits via the Kiwibox mobile app

- Developed interactive, online marketing initiatives for the introduction of “I Want To Work For Diddy” Season 2 and promotions for singles on Diddy-Dirty Money’s album “Last Train to Paris”- Managed viral buzz/ grassroots projects coinciding with digital pre-release campaign of “Get Him to the Greek” generating over 6,000 unique posts directed to consumers using the film’s online assets and partnerships with Allhiphop.com, XXL and Vibe Magazines. The movie debuted at #2 and its campaign outreach more than doubled that of previous Bad Boy related release “Notorious”- Generated content and aesthetic development as a ghost blogger for Sean Combs’ “Diddyblog” leading to over 100,000 site visits in the first week of the site’s launch.- Implemented brand strategies via Facebook for Diddy Beats, Guinness and Cîroc focused on increasing engagement rates with users/ fans to enhance brand awareness.

- Coordinate Ryan Star job fair appearances/performances in promotion of the single “Breath”- Contribute to internal marketing efforts and promotional listening events regarding Toni Braxton- Prepare marketing and branding materials supporting current releases by Jay-Z and Mariah Carey- Update weekly artist one sheets and perform daily administrative tasks

- Develop on-air, mobile and digital initiatives to expand brand visibility in the Miami area- Prepare and recommend prospective strategic company directions and marketing opportunities- Manage and integrate team activities/ concepts to comply with company goals and standards- Collaborate with company executives regarding redesign and reformatting of promotional material

- Assisted in direction of marketing for Estefan concerts, television productions, and online media- Contributed to marketing initiatives for Bongos Cuban Café, Costa D’ Este, & Larios On The Beach- Prepared multimedia packages, press kits, and press releases for Gloria Estefan’s music, Estefan Entertainment programs and periodicals, and Estefan based businesses- Managed and updated contact databases for local and national print, television, and radio media- Responded to media inquiries for artist information via pitch letters for television media, as well as prep sheets for radio broadcasts

- Collaborated with label artists to develop online marketing content in the form of blogs, b-role video footage, and vocal drops for use on radio and television- Assisted in direction of website content for Bad Boy Online, Diddy.com, and DanityKane.com- Contributed to new sales strategies and marketing programs through WMG’s G.R.A.V.I.T.Y Program- Aided in creation of promotional items, brand placement opportunities for Bad Boy’s Janelle Monae