Michael Devry Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

- Lead th development, implementation, & ownership of web analytics, tagging implementation & strategies, data collection and integration. - Technical development of JS scripts, 1P cookies and events to customize and management of GA4, GTM, Server Side GTM to enhance and optimize performance. -Improve and develop measurement tactics to evaluate efficiency and effectiveness of marketing/advertising - Setup and configuration of Google Big Query as data warehouse for google marketing data and automated data transfers to power internal reporting. - Team lead for privacy and consent management compliance as relates to tags and tracking via OneTrust.- Engineer measurement and data collection tactics to expand 1P data as critical marketing asset.- Lead for procurement and development of AB testing platform and program- Developing marketing attribution modeling and prediction models for lead conversion using GA4 data, Big Query and ML libraries (scikit learn, Tensorflow)

Fixed rate and hourly digital analytics and marketing projects for clients in US and abroad. Short-term and long-term contracts. Specializing in analytics implementations and migrations (GA4)- Digital Marketing & Advertising Analytics -Custom Reporting Dashboards ( Google Data Studio, Tableau) -Data collection and extraction ( web scraping, API connection scripts) -Data Engineering ( data warehousing for marketing and advertising data, Google Big Query)-Custom Web Analytics Tracking and Implementations ( Google Analytics, Google Tag Manager)-Market Research -Marketing Strategy -Conversion Optimization

Bethesda, Maryland, Us

Lead analytics, measurement, and performance optimization of ProShares web properties and digital marketing/advertising within the business intelligence team.- Migrate legacy google analytics implementation and tagging to GA4. - Develop and design and marketing and performance dashboards for product teams. - Work with product and marketing teams to develop product performance and marketing slides/summaries for front-office monthly meetings. - Assist BI team with business data reporting when needed - Develop and implement first party data collection strategy and implementation. - Work with Enterprise data management team to standardize and integrate all marketing data into central storage/warehouse.- Prepare monthly paid media summary reports for front-office meetings ( spend, KPIs)

College Park, Md, Us

Lead SEO and digital marketing analytics efforts. Provide strategic guidance to campus partners within The Office of Strategic Communications, responsible for strengthening UMD's brand and position as Top 10 public research institution.Some of My Work: ** Develop and drive SEO and search strategy for University working with campus partners to implement best practices and tactics. ** Integrating and automating existing university digital marketing data for measurement, data analysis and reporting ( includes programatic solutions to pull data from APIs). ** Drove 40% + increase in organic traffic and reach of "Maryland Today", Universities online news publication.** Provide ongoing strategic direction to campus partners to include: how to effectively tracking marketing campaigns, using data to drive decision making, data collection, integration, and analysis, creating site measurement plans, how to optimize their content for search. **Train team and campus partners on SEO and digital marketing analytics platforms ( GA, GTM etc.) *** Worked with Alumni Association and third party ecom provider to track membership revenue for the first time in Google Analytics and view the entire membership journey from start to finish in Google Data Studio reporting dashboard. **Created online digital knowledge base/guidelines and repository for digital team and partners for SEO and analytics. **Managing and improving the universities internal site search systems and user experience **Lead rollout and consolidation of Google Tag Manager, GA4 Google Search Console across all priority university web properties (150 +). **Develop basic reporting dashboards to evaluate site and marketing campaign performance in Google Data Studio

Memphis, Tn, Us

----------SEO STRATEGY -----------<> Develop, execute and manage SEO and search strategies for all agency clients as needed.<> Inform client content strategy based on ongoing user testing, site search data, and competitor content analysis<> Develop client positioning strategies through analysis of existing and future search landscape. <> Create SEO standard operating procedures and educational materials for internal agency teams. <> Establish search engine optimization objectives & goals aligned with overall client business goals.<> Educate clients & internal team on the benefits of SEO as it relates to online digital strategy. ----------TECHNICAL SEO -----------<> Conduct client SEO site audits, keyword and competitor analysis. <> Write and optimize on page HTML elements including title tags and meta descriptions as well as body copy and header tags.<> Monitor link and referring domain profiles for client sites. <> Resolve Client site indexing and crawling errors. <> 301 Redirect Mapping for agency site redesigns and migrations. .<> Command of Python, HTML and CSS.-----------LOCAL SEO: Multi-Location National Retail Franchises ------------<> Develop and execute, and manage local SEO campaigns for multi-location national retail clients. <> Manage all local listing management for national retail clients including vendor contract negotiation.<> Create local Schema Markup scripts (JSON-LD) for client store location pages. <> Develop and implement review acquisition campaigns and assist with client’s online reputation management strategy.------------ANALYTICS AND REPORTING----------<> Track & manage performance of search engine optimization efforts utilizing Google Analytics, Google Search Console, Google Tag Manager DOMO, Moz, Brightedge & SEMrush.<> Create monthly reporting for clients and agency stakeholders detailing performance of search engine optimization efforts and effect on conversions

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Ba, Political Science

Professional Certification, Foundations Of Data Science