Michael Dibona Email and Phone Number

• Directed and executed all sales and rentals of full line product offerings through implemented policy and procedure within my staff and myself. Product lines include Weir Minerals and Trio Mining Divisions, Yanmar Construction Equipment, Maximus and all used Komatsu, Cat, Deere and Hyundai equipment, Paladin, AMI, and more throughout California, including county and government bid aspects and maintenance of all national accounts.• High degree of technical and operational competence and training ranging from mechanics to operation and application of all ranges of crushing, equipment within the residential, commercial, industrial, mining and governmental industries.• Handle all aspects of dealer and customer relations ranging from training to service, and parts to sales. I am competent in all forms of unit applications and diagnostics, and have been involved of all aspects of aggregate and recycled CAB and CMB for more than 20 years. This includes competence with AggFlow and other plant flow simulation programs.• Structured service and preventative maintenance agreements. Handled major component overhauls and repairs across all ranges of off and on highway offerings. Plant clean-up and maintenance, road and dry and wet utility experience as well.• Extensive knowledge of all aspects of Crushing, Screening, Mining and construction equipment, as well as all attachment and support product offerings. Have extensive job and mine site experience and knowledge. I have handled mine site evaluations for All-American Asphalt, 3M, Vulcan, Tiechert, National Ready Mix, Cemex, Las Vegas Paving, Skanska, Sukut, Kiewit and more from Loaders to Vac units.• Extensive experience with dealer development and all aspects of finance and collections ranging from factory subsidized programs including retail and lease finance programs to sourcing and allocating outside finance contracts.

• Responsible for sales and rentals of all new and used Super Products units inside my assigned territory which included, but was not limited to, California, Arizona, New Mexico, Nevada, Utah and Washington.• Developed and fostered new accounts including, but no end-users, national, government and municipal clientele.• Increase product awareness, sales and profit margins across all aspects of company offerings.• Deliver, demonstrate and train individuals in product application and usage.• Sell service, parts and attachments for all product offerings and evaluate and assess trade units.• Attend and host any and all applicable trade events within my given territory, i.e. expos, conventions, MSHA, county and municipality vendor shows.....• Maintain and record accurate records and logs via CRM Salesforce and company maintained website, develop and utilize power point and Adobe product advertisements where applicable.

• Responsible for all sales and customer development throughout the Riverside and San Bernardino County region with direct customer dealings ranging from Government, Municipal, National, County, GSA and End-User accounts, including development of all preferred vendor accounts.• Handle all aspects of customer relations ranging from A/R, service, parts and sales.• Develop, implement and coordinate new policy and procedure for branch to decrease overhead and lost time incidents.• Structure service and preventive maintenance agreements. Handle major component repairs and overhauls across a broad range of on and off highway equipment offerings.• Extensive knowledge and dealings with all aspects of A/R, P&L's and ROI's through a more than proficient knowledge and usage of programs and sales tools ranging from Excel spreadsheets to standardized report formatting, including Outlook and ACT programs to WIN and PICK systems.• Extensive dealings with factory engineering teams to warranty claim procedures and further expanding into product awareness with OEM manufacturers.Direct dealings in A/R, Parts, Service and Sales with WA Rasic, Renda Contracting, Don Kelly Construction, LH Woods, Sharma, Waste Management, LA Co Sanitation, Superior Ready Mix, Cemex, Vulcan, Holliday Rock, All-American, Pac Agg.............

• Responsible for all sales and customer development throughout the Riverside and San Bernardino County region with direct customer dealings ranging from Government, Municipal, National, County, GSA and End-User accounts, including development of all preferred vendor accounts.• Handle all aspects of customer relations ranging from A/R, service, parts and sales.• Develop, implement and coordinate new policy and procedure for branch to decrease overhead and lost time incidents.• Structure service and preventive maintenance agreements. Handle major component repairs and overhauls across a broad range of on and off highway equipment offerings.• Extensive knowledge and dealings with all aspects of A/R, P&L's and ROI's through a more than proficient knowledge and usage of programs and sales tools ranging from Excel spreadsheets to standardized report formatting, including Outlook and ACT programs to WIN and PICK systems.• Extensive dealings with factory engineering teams to warranty claim procedures and further expanding into product awareness with OEM manufacturers.

• Responsible for all sales throughout Southern and Northern California region with direct hands on approach from dealers to end-users. • Develop and foster customer base through focused marketing program for all facets of the construction industry, transportation departments, municipal and county bids, government industry (including military).• Directly responsible for increasing generated market revenue from $50,000 to over $200,000 per month in revenue alone, while attaining an increase of over 50% in customer base and generating an overall higher level of customer approval.• Created and reinforced relationships with the likes of Washington Group, Yocom Construction, LA County and Riverside County Waste Management, Road and Flood departments, Port Hueneme and Twenty-Nine Palms Bases, TRW, Nabors/Pool and many others.• Handle all aspects of customer and dealer relations, consisting of sales, accounts receivables and payable, service, warranty, forecasting, P&L's etc..• Established company policy and procedures, developed Injury and Illness Prevention Program. Fostered and developed employee training programs for the likes of RSO certification, Forklift (RTFL and straight-mast) operator certification and MSHA/OSHA training programs.

• Oversaw branch operations for 12 locations in Southern California. Directed a branch and sales force consisting of 122 employees. As Sales Manager I restructured and recruited a sales force of 15 salespersons.• As General Manager, executed sales strategies that expanded sales from $500,000 to over $1.2 million a month in less than six months, increased market penetration by over 40% in the same time factor.• Developed implemented and coordinated new policy and procedure and safety parameters for branches that decreased overhead and lost time incidents while reducing under-utilized equipment and increasing existing fleet.• Controlled and coordinated structuring and development of new products and lines to further penetrate untapped marketing revenue potentials while increasing return on all investments.• Doubled customer base with a 300% increase in market revenues with outside sales and branches at all levels.

• Directed Western Region sales operations. Recruited new dealers and trained all personnel ranging from sales staff, parts staff and service personnel. Achieved record sales increases with New Dealer development and successful marketing of new product lines. Redesigned product demos and increased “close” ratio by over 39%.• Increased dealers by over 200% within two years.• Executed sales strategies that expanded dealer inventory levels by over 22% on average and sales from $1 million a year to $ 18 million per year in a two-year period.• Extensive training and knowledge in all aspects of product development and knowledge.

• Directed and executed all sales and rentals of full line product offering of Case equipment. Including county and government bid aspects and maintenance of national accounts within the Riverside and San Bernardino region.• Extensive experience with all aspects of finance and collections ranging from factory subsidized programs including retail and lease finance programs to sourcing and allocating outside finance contracts.• Responsible for best sales months to date within my given territory with more than 2 million in sales alone in last 6 months while increasing overall market share and sales revenue by double in my last month with company.• High degree of technical and operational competence ranging from mechanics to operation and application of all ranges of construction equipment within the residential, commercial, industrial and mining industry.

• Coordinated startup and developed marketing and sales strategies for all product offerings (Dresser, Komatsu, JCB, Ingersoll-Rand, Terex / Moxy and Bomag). Directed all sales and rentals in Riverside County from 1995 - 1999, including all County, Municipal, Government, National and Retail sales within this region.• Achieved unprecedented levels of sales success increasing sales from less than $3 million a year to over $14 million a year within my second year, generated over $1 million a year in rental revenue as well.• Extensive background and knowledge in Mining site evaluation, Landfill applications and all forms of underground, residential, commercial, industrial and municipal applications.• As first Parts Service and Sales Representative (P.S.S.R.) in California I achieved record sales revenue in parts and service and generated the highest level of customer satisfaction in company history. Revenue rose from $250,000 a month to over $600,000 a month in my first year.• Have attended and excelled as top scorer on the Komatsu Parts and Service Master programs attaining multiple awards. Have attended the Paul Monroe Hydraulic training classes with field technicians from SMA as well.• Maintained all parts ordering, stocking, distribution, invoicing and returns for a crew consisting of 12 field technicians and 22 in-house mechanics for over 3 years as back-counter parts manager.• I possess extensive knowledge in undercarriage evaluation and personally maintained the Riverside and Los Angeles County Sanitation districts for 3 years generating $3 million a year in undercarriage sales (direct replacement and pin and bushing turns) and extending customer track life by over %20 through a focused undercarriage evaluation program.