Michael Dimmick Email & Phone Number

Basking Ridge, Nj

Led team responsible for driving brand awareness and demand generation through development of integrated marketing plans, positioning strategies and creative execution targeting the Business audience. Responsible for complete marketing campaigns including advertising, social and thought leadership tactics while managing campaign measurement and creative optimization to increase brand awareness metrics and sales funnel growth. Responsible for the development of multi-layer, 360 marketing communication plans for all B2B Segments (traditional advertising, digital experience, social engagement, sales support materials)

Basking Ridge, Nj

Established and lead newly formed Integrated Marketing team responsible for the creation and execution of fully integrated marketing plans for the Product and New Business division. Ownership of the year-long marketing plan including formation and optimization to capitalize on competitive and market pressures.Architect of project strategic briefs and led briefing off all internal and external creative teams. Led execution of marketing plans for all new product, solution and device launches to drive brand awareness and demand generation.

Basking Ridge, Nj

Led multi-layer internal team and agency partners charged with the development of 360 degree marketing communications plans of wireless products and solutions to drive YoY sales growth and marketing qualified leads.

Basking Ridge, Nj

Led internal and agency teams responsible for all media strategy and investment against Verizon brand, product and promotional messaging plans. Implemented media strategies to leverage estimated $1.0B budget across Consumer, B2B and Multicultural segments through national tactics and media activations. Led development of all local area media plans consisting of local print, radio and OOH.

Basking Ridge, Nj

Marketing Communication lead to develop local media plans and advertising creative targeting the Verizon Wireless Northeast Area. Led advertising strategy, creative and performance measurement and optimization to support local media plans.