Michael Distaso Email & Phone Number

Remote

• Oversaw content and brand department for emerging digital collectible industry. Directed the vision and strategic roadmap for product assortment, style, pricing, and features for over 59 unique University partners and.
• Led the launch of the largest collegiate web3/digital program to date.
• Managed relationships with Getty Images, Veritone, CLC, and Agency partners.

Phoenix, Arizona

• Oversaw the relationship management, account services and strategic growth for EXOS consumer brand partners such as Hyperice, Onnit, SKLZ, TRX, and Trifecta Nutrition.
• Collaborated within EXOS divisions to identify and develop innovative ways to support and activate upon key partner initiatives
• Developed marketing strategies that lead to direct revenue back to partners
• Analyzed and interpreted consumer data to understand customer experience and marketing effectiveness
• Managed and developed Brand Activation Manager

Greater San Diego Area

Equity Management Inc. is the largest corporate brand extension company in the world. With over 30 years of history, EMI represents more Fortune 500 companies/brands than any other company in the industry. EMI develops and manages new business programs for some of the worlds most iconic brands, including General Motors, Nissan, GE, Goodyear, Hefty.

Las Vegas, Nevada Area

Oversaw product and brand strategy for Clarktoys.com

Las Vegas, Nevada Area

Served as the strategy and partnerships leader overseeing CP programs within North and South America. Managed high level partnerships with organizations such as EA Sports, Topps, and Reebok.

Tempe, AZ

• Lead the development of brand strategy, and executed all marketing activites.
• Formulated product plans, including product positioning, target markets, category and competitive analysis, pricing analysis, product lifecycle management, and product launches.
• Conducted product research and development for product lines.
• Identified the best product mix for mass and specialty market to satisfy consumer, retailer, and company sales goals.
• Worked in conjunction with AMC, HBO, Microsoft, Warner Bros, Ubisoft, NFL, NBA, MLB, NHL and NCAA on licensing programs.
• Launched product lines on time and within budget.

San Diego, CA

• Managed and cultivated business partnerships, with the the intent to grow business.
• Developed project plans, and continuously monitored program execution, performance and objectives.
• Oversaw recruiting and staffing for campaigns and events. Served as point of contact to internal external business partners.
• Generated recap reports, and provided analysis on data for internal and external clients, providing feedback on areas to improve efficiencies within their business unit.

Santa Clara, California, United States

Researched and identified new trends and methods in the NFL player and contract evaluation marketplace.

San Francisco Bay Area

Assisted in researching, planning, budgeting of promotion and corporate marketing initiatives. Managed the Giants Junior Announcer Program, and participated in the execution of the 2008 All-Star Game festivities.

Wichita Falls, Texas, United States

Oversaw and generated new sponsorship partners, as well as led community relations, promotions, and game operations activities for NAHL team.

Masters, Sport Management

Bachelor Of Business Administration (Bba), Business Administration

Activities and Societies: Sigma Phi Epsilon

Education record