Specialising in transport, e-commerce, legal, automotive, B2B and finance clients I take care of any SEO, Adwords, website development, content, social marketing, CRM, lead and payment gateway integration work for your business.

Founder of The Bike Lane cycling sport, interests and equipment website www.thebikelane.com.auOnline content creation, search marketing, SEO and adsense optimisation.

Chief Financial Officer.Managing the finance team and growth of the business including operating plan, cash flow, financial reporting, systems and processes, management reporting.Chief Operating OfficerTransitional role guiding the business through a restructure during 2013, managing client, SEO, Adwords, HR and finance teams. HR management

• Manage finance operations for Oceania division of the business, including Australia, New Zealand, Singapore and Malaysia.• Plan and prepare overall budgets, strategic planning and financial direction of the business.• Statutory compliance including GST-BAS returns for fifteen legal entities.• Drafting legal sales and operational contracts for Australia, New Zealand, Singapore & Malaysia.• Reporting to Directors.• Liaise with external accountants and auditors in each market.• Quoting and costing on all print jobs.• Manage AR and AP staff.

• Managed all day to day and strategic planning for one of New Zealand’s leading billboard advertising companies.• Plan and prepare overall budgets, strategic planning and financial direction of the business.• Prepare monthly management accounts and report to banks.• Prepare monthly Tax returns including PAYE, FBT and GST.• Manage and personally support the IT systems of the company, ensuring a high level of ‘uptime’ as well as develop robust contingency plans.• Provide input into the financial viability of new and existing projects. • Supervise all HR aspects for a team of eight, including recruitment, mentoring and individual / team performance management.• Effectively manage the integration between the Development, Sales and Operations departments and create and implement systems and models for each to use.• Report directly to the Managing Director on all financial issues relating to the company.• Provide input into legal aspects of the business as well as ensure all statutory and compliance requirements are met.

• Oversee the integration of three loss making companies into one profitable business and then lead ongoing development and forward planning to cope with growth.• Manage the finance department of New Zealand’s largest billboard advertising company.• Prepare monthly management accounts and report to parent companies.• Plan and prepare overall budgets, strategic planning and financial direction of the business.• Implement strong strategic rationalization initiatives into the business, ensuring the company operated efficiently and leanly. • Manage all corporate IT Systems and provide input into the legal aspects of the business.• Ensure all statutory and compliance requirements are met.• Supervise all HR aspects for a team of three.• Develop and oversee tendering bids and processes.Major Achievements:• Successfully implemented new IT Infrastructure as well as developed and documented new systems and procedures for all departments, with a major emphasis on the sales process. The accounting software was upgraded and strategic plans developed. Sales subsequently grew by over 300% and the company met all significant EBIT budgets. • Managed a major project to develop a new inventory management and sales system, incorporating a live booking website. This was completed in 2000 and was recognised as one of the leading systems available for the billboard industry in Australasia and America.• Awarded complete charge over the business when the General Manager was absent.