Michael Douglass Email & Phone Number

Bourne, England, United Kingdom

Bourne, England, United Kingdom

Key achievements:Moved the department to a more digital focused and measurable marketing campaign resulting in:Delivering a record number of day visitors at 9 out of the 10 shows in 2021 and then further beating those records at 5 out of the 5 shows so far in 2022. Increased Day ticket revenue by £25,000 in 2021.Delivering a record number of campers at 5 out of the 10 shows in 2021 and 2 out of the 3 shows so far in 2022.Beat the ticket sale revenue target by £212,000 (30%) in 2021.Growing our email database by 8685 (20%) in 2021 giving us the largest database within Warners Group Publications.In 2021 delivered the first 10,000+ day visitor event and then in 2022 the first 12,000 day visitor event.The role includes:● Delivering omni-channel marketing campaigns for 19 events a year for both customer acquisition and retention, while working towards strict targets● Manage & streamline large strict budgets● Plan, create and deliver digital campaigns in align with emerging trends● Create and manage Facebook Ads, Google Ads campaigns and any other digital formats● Implement a reactive, targeted email marketing campaign strategy● Create an engaging social media strategy, manage all social platforms and guardian the brand's identities● Measure and analyse campaigns via Google Analytics to report success.● Create innovative campaigns to grow our subscribers to our shows● Design, implement and manage all aspects of our video marketing strategy including YouTube advertising, TV advertising, online marketing and DVD adverts.● Making use of creative ways to market all the shows online, in print, in national press, national magazines, local press and direct mail.● Creation of content - Videography, Photography and written● Collaborate with all areas of the business to gain maximum exposure for campaigns● Create exciting live marketing content during show weekends

I have let go of the design aspect of my role to concentrate more on my marketing responsibilities and champion a new digital marketing strategy for all our shows.The role includes:● Delivering omni-channel marketing campaigns for 19 events a year for both customer acquisition and retention, while working towards strict targets● Assist the Marketing Manager to manage large strict budgets● Plan, create and deliver digital campaigns in align with emerging trends● Manage all online marketing, Facebook, AdWords, PPC and Google Ads campaigns● Work with the Marketing Manager to implement a reactive, targeted email marketing campaign strategy● Create an engaging social media strategy and manage all social platforms● Implement a strong social media presence and guardian the brand's identities● Measure and analyse campaigns via Google Analytics to report success.● Create innovative campaigns to grow our subscribers to our shows● Design, implement and manage all aspects of our video marketing strategy including YouTube advertising, TV advertising, online marketing and DVD adverts.● Making use of creative ways to market all the shows online, in print, in national press, national magazines, local press and direct mail.● Creation of content - Videography, Photography and written● Collaborate with all areas of the business to gain maximum exposure for campaigns● Create exciting live marketing content during show weekends

Bourne

Warners Exhibitions, organises a range of indoor and outdoor events in the outdoor leisure and hobby markets. Their outdoor events are some of the UKs leading shows in the outdoor market. I was employed with my event marketing and design experience to reinvent, refresh their shows brand identities and bring them into 2014, come up with and create new creative ways of marketing their events.The role includes:● Delivering omni-channel marketing campaigns for 19 events a year for both customer acquisition and retention, while working towards strict targets● Assist the Marketing Manager to manage large strict budgets● Plan, create and deliver digital campaigns in align with emerging trends● Manage all online marketing, AdWords, PPC and Google Ads campaigns● Work with the Marketing manager to Implement a reactive, targeted email marketing campaign strategy● Help implement strong social media presence and guardian the brands identities● Creating brand identities for all Warner’s outdoor and indoor shows● Measure and analyse campaigns via Google Analytics to report success.● Create innovative campaigns to grow our subscribers to our shows● Design, implement and manage all aspects of our video marketing strategy including YouTube advertising, TV advertising, online marketing and DVD adverts.● Making use of creative ways to market all the shows online, in print, in national press, national magazines, local press and direct mail.● Creation of content - Videography, Photography and written● Collaborate with all areas of the business to gain maximum exposure for campaigns● Creating and designing all marketing campaign material for all the shows for national and local press and how to adapt marketing material to target specific demographics.

Peterborough, United Kingdom

I volunteer and work within a team at the Peterborough Soup Kitchen, to help prepare and then distribute food, drink and donated clothing to the homeless and needing.The role includes:• Preparing a range of food and drink• Distributing the food and drink to the homeless and needing• Driving and maintaining the Soup Kitchen’s van• Looking after the general well being of the homeless• Distributing donated clothing to the homeless

United Kingdom

I ran a successful, self financed clothing line; Big Deal Clothing. Big Deal Clothing started as a bedroom brand, and became one of the top 5 alternative clothing lines within the UK.This involved designing, promoting and selling clothing and creating a widely recognised brand that the target market want to be associated with. I had sole responsibility for the management and financial responsibility of the business. This included the day-to-day running of a business, sourcing suppliers, accounting, managing staff and successful marketing and PR.Key achievements:● Over 10 bands wearing Big Deal Clothing on stage at Leeds & Reading Festival 2013 ● Developing a USP of supporting the UK music scene, gaining recognition and respect amongst our target demographic and leading industry figures. For example, collaborating with festivals and events to design, produce and sell official festival merchandise and produce official festival videos● Building working relationships with the key national media to gain free exposure in magazines and blogs and collaborating on joint promotional projects.● Through my seven successful years as a business owner, I have singlehandedly managed a team of up to 6 people for Big Deal Clothing events across Europe.● Built relationships and worked alongside bloggers and other websites in order to gain links for Big Deal Clothing, and utilised digital marketing practices to improve metrics and visibility in Google to improve sales.● Built relationships with all the major UK/European festivals to get them to want to invest in the brand. I successfully negotiated stage sponsorship deals, and worked with the events in ways to get maximum exposure of the brand.● Built and managed sponsorship deals with a famous musicians and sports stars to push forward the brand.● Established and built a large social media following for Big Deal Clothing (Facebook over 13k, Twitter over 10k, Instagram over 3K). 40% of Big Deal sales come from social media.

Birmingham, United Kingdom

Having worked with Total Uprawr for many years on co-events with Big Deal Clothing, Total Uprawr employed me due to my working relationships with key stakeholders and knowledge of the UK festival and music scene. Combined with my proven success with Big Deal Clothing, this put me in a perfect position to build them a lifestyle fashion brand to run alongside their overall lifestyle brand and expand their representation across the UK and European festivals. The role surrounds pushing the brand through the creation of an onsite eye catching and exciting festival store, stage sponsorships, after parties and signing tents.The role includes:• Negotiate and book the brand to be part of festivals across the UK• Manage a team of people at the event and encourage the team to represent the brand as attended throughout the event• Making sure the brand is represented to the highest standards at the event• Overseeing all branding at events to make sure it is on brand and gets the bests coverage from the press• Organising and running signing tents at festivals with the most sought after bands and ensuring Uprawr branding is captured by all visitors.• Creating an image of a lifestyle clothing line to run alongside the club nights, making sure all elements of the clothing and marketing represents Total Uprawr’s key values• Dealing with factories overseas to negotiate and source the highest quality material and custom promotional material• Having an in depth knowledge of the UK festival and music scene and to build up working relationships with key stakeholders within.• Building relationships with all print and signage manufacturers to be able to source the best promotional material at the best price.• Identifying and working with key bands and artists to establish and push the brands identity to our ideal demographic.

Corby

Watermark Publishing is an independent managed subsidiary of American Greetings, supplying bespoke & exclusive product to the country's largest greetings card retailer. Working in the reproduction department I am part of a highly skilled team of artworkers whose role is to prepare the studio files for production.The role includes:• Art working studio digital files in preparation for production• Utilizing the design packages Adobe Photoshop, Illustrator and InDesign• Creating finishes for greeting cards including foil, flitter, fluting, embossing and varnish to enhance the designs.• Typesetting, colour retouching and image manipulation• Working in a tight target driven environment

Rutland

My role required a high level of experience in design skills/techniques and an understanding of how to apply them. I worked alongside the marketing coordinator to deliver the marketing strategy by coordinating any required design work. I have been successful in my role because I am an effective communicator. I plan and prioritise workloads with various teams to ensure key deadlines are met. My role has required me to:• Develop and build on advanced experience in the Adobe CS design suite (Photoshop/InDesign/Dreamweaver/Bridge/Illustrator)• Develop stand out materials, knowing how and where to have these materials produced• Arrange and design monthly promotions for stores; creating all POS signage and dressing the stores to compliment the promotion• Manage and design the company’s national advertising budget and build up working relationships with key members of different publishing houses to gain the best rate and position• Develop and be the guardian of the Rutland Cycling identity and assets• Have advanced experience of the best uses of social media to build reputation online• Implement all Email Marketing; sourcing all content (news, products etc) from various stakeholders• Design a variety of graphics to compliment the company’s website• Develop and utilise advanced experience of Google Analytics and SEO• Develop strong relationships with printers to gain the best service and price at all times• Provide expert advice and support to colleagues about how to use the brand effectively internally and externally• Work effectively with a wide range of stakeholders both internally and externally• Work with internal customers to understand their needs and respond to these needs• Represent Rutland Cycling appropriately• Set an example of positive and professional behaviour• Funding and designing a rebranding and signage project across three stores through sponsorships• Organising the largest bike demo event in the UK (at the time)