Michael Downing Email & Phone Number

Charlotte, Nc, Us

Helping clients discover and unlock their potential by turning complex customer data into actionable growth opportunities, empowering marketing efforts.Strategic Operations: Customized marketing and sales integration MarTech design and database consolidation Strategic Relationship Marketing process development and implementationStrategic Communications: Target audience research and personas Targeted campaigns and personalized messaging Customized demand generation marketing journeysStrategic Analytics: Back-end setup and tracking design Customized reporting and actionable insights Channel and content optimizationSupporting clients where they are, in their MarTech, and within their processes to grow their Marketing Automation impact. Supporting: SalesForce, Marketing Cloud, Pardot, HubSpot, MarketingHub, Operations Hub, Marketo

Provide white label consulting services for Ad Agencies looking to transform clients' current marketing capabilities. I developed and executed account-based marketing, ABM strategies, marketing analytics, and reporting setup and execution. I work with Marketing and Sales organizations to establish an end-to-end approach to improve the customer journey and touchpoints. Additionally, I develop and execute lead & demand generation strategies for mid & large firms, including FinTech, Telecom, Insurance, Farming, Construction, Home Improvement, and HVAC industries. • Worked with clients to develop ABM strategy based on their current capabilities and developed transformational roadmaps for developing and executing strategy for enhanced marketing execution reporting and analytics.• Supported clients in developing and executing marketing analytics, improving visibility into customer base/persona, and focusing on customer profitability and the impact on marketing response, creative design, and marketing program and strategy development.• Assisted a large advertising agency in developing appropriate copy and imagery based on short-term and long-term customer journeys.• Guided clients in integrating CRM and Marketing applications, ensuring end-to-end customer engagement. • Supported clients with Sales engagement and buy-in throughout the marketing strategy development process and developed "Day-in-the-Life" slip sheets for enhanced engagement.

London, Gb

Established and executed go-to-market marketing strategies for the consulting, implementation, and assessment services with cybersecurity, enterprise planning, process automation, and supply chain sectors. Successfully delivered multiple demand generation programs, including email demand and nurture programs, sales support material, and event sponsorship execution. • Developed GTM strategies for four SaaS alliances, delivering immediate impacts to the sales funnel. • Designed and executed email nurturing program for Supply Chain SaaS management services and process automation group across multiple sectors. • Evaluated gaps in existing marketing strategy and developed quarterly and annual marketing strategy focusing on delivering precise, measurable results. Developed tracking within Power BI and created automated processes using PowerAutomate.

Little Rock, Ar, Us

As the Vice President I held a senior management position that included reorganizing small business marketing, sales, analytics, sales support, and order processing functions; managed and grew 65+ associate business unit with an operational budget of $3M. Delivering marketing and sales support for Telecom, SaaS, UCaaS, CCaaS, SD-WAN, Internet, and technology solutions for small and mid-sized businesses. During my tenure, I developed processes to reduce churn and develop strategies for long-term business growth; established best practices for sales and account management boosting inbound sales results for small business accounts. I developed both lead and demand generation programs within the Marketing and Sales organization In addition, I led the SMB business line acquisition of EarthLink and Broadview, expanding product awareness and marketing operations and developed and launched new sales and marketing organization for CLEC SMB unit.I also steered the analytics team to drive go-to-market strategy, develop KPI’s, and deliver tracking for Sales and Marketing, heightened product awareness levels, and drove profit margins, resulting in a 50% increase in year-over-year sales and generating $2M in monthly recurring revenue in 2017, and facilitated the company-wide implementation of new end-state processes that reduced customer churn and savings of $11,500,000 annually.Skills Utilized:Agile, Analysis, Best Practices, Budget and Data Analysis, Marketing Analytics, KPI Development, Financial Reporting, Forecasting & Modeling, Growth Strategies, Leadership, Learning Strategies, Measurement, MS Office, Needs Analysis, Performance Measurement, Procedures, Process Analysis, Process Design, Process Improvement, Process Reengineering, Resource Optimization, SaaS, SQL, SWOT, Team Building, Work From Home, Remote team management, Account Based Marketing, ABM

Charlotte, Nc, Us

I was chosen to handle Small Business Strategic Development as the Senior Vice President where I established a distribution process, including implementing Salesforce CRM for the inside sales organization. During my tenure, I developed comprehensive short and long-term small business referral program strategy and managed third party vendor relationships and contract negotiations and was the business owner of the Small Business Online Community, developing strategy, KPI’s, and design.• Developed strategic alliance concept testing and streamlined referral process• Provided referral programs with FinTech, Legal, Accounting, & Small Business development companies. • Establish offers and contact strategy, resulting in $20M in new revenue in two years • Developed automated delivery of analytics and KPI’s to track program performance with A/B testing.• Reengineered referral process and rapidly grew revenue stream by tens of millions of dollars in two years.• Expanded product line to include Merrill Edge Investments. • Managed Small Business Online Community strategy and drove Digital Content, SEO, SEM, and Marketing Automation for Sales follow-up• Drove digital marketing automation, nurture process for handling online and alliance leads.Skills Utilized: Accounting, Affiliate Marketing, Affiliate Share, Agile, Alliances & Planning, Analysis, Budget and Data Analysis, Checking, Credit Cards, Database Design & Management, Demand Deposit Accounts, Fair Lending, FinTech, FCRA, Financial Reporting, Forecasting & Modeling, Growth Strategies, Leadership, Measurement, Mentoring, Merchant Services, Mortgage, MS Access, MS Excel, MS-Office, VBA, Needs Analysis, Performance Measurement & Metrics, Process Analysis, Process Design, Process Improvement, Process Reengineering, Referral Programs, Reorganizations, Resource Optimization, SaaS, SQL, Strategic Roadmaps, SWOT, Team Building, Technology, Tracking, Training, Vendor Management, Work From Home, Remote team mgt, ABM

Charlotte, Nc, Us

Responsible for product marketing campaigns. Developed automated reporting for in-depth views of incremental ROI and shareholder value add, revenue generation, creative performance and response rates. Oversaw market-facing marketing defect solutions. Ensured legal, risk and compliance engagement across all direct marketing programs including FCRA and fair lending. Managed vendor relationships, RFP’s, contract negotiations, and media.• Boosted SVA business by $17.6M. Determined a mortgage daily trigger would boost mortgage campaign results. Created trigger campaign, and operational enhancements tied to Six Sigma Greenbelt tactics. The new process directly generated SVA increases by more than 15% per year.• Managed change through process improvements and optimizations. Department needed to achieve increased marketing and operational efficiencies. Utilizing Six Sigma, identified improvements by creating a standardized marketing database, simplifying and storing redundant coding, and implementing peer review accuracy audits. Reduced cycle time by 31%, improved efficiencies by 29% and effectiveness by 26%.• Managed Analytics forecasting, model development, and reporting for SMB, Mortgage, and Home Equity digital marketing efforts.• Drove marketing strategy and execution for Mortgage, Home Equity, Small Business, and Insurance products.Skills Utilized:Affiliate Marketing, Affiliate Share, Agile, Alliances & Planning, Analysis, Best Practices, Budget and Data Analysis, Checking, Database Design & Management, Financial Reporting, Forecasting & Modeling, Growth Strategies, Insurance, Leadership, Measurement, Mentoring, Mortgage, MS Access, MS Excel, MS-Office, VBA, Needs Analysis, Performance Measurement & Metrics, Procedures, Process Analysis, Process Design, Process Improvement, Process Reengineering, Referral Program, Reorganizations, Resource Optimization, SQL, Strategic Roadmaps, SWOT, Team Building, Technology, Tracking, Vendor Management, Vendor Negotiations

In addition to my extensive experience listed, I also founded and now direct a small woodworking sales and manufacturing business where I develop products, control manufacturing, inventory, marketing, SEO, SEM, sales, and accounting for online and offline shops. I effectively handle customer relations, brand positioning, revenue growth, financial management, driving operational excellence, and business development in addition to managing quotes and production for current and new clients and supplies based on standard operating procedures including, identifying services, processes, and third-party referral programs.• Displayed goods at local festivals to boost sales. Developed a partnership with multiple realtors to provide branded cutting boards as closing gifts for their customers. Developed partnerships with multiple restaurants to provide branded serving platters. Relationships generated over $15K in revenue.• Worked with Retailers, Restaurants, and Realtors to develop custom made wooden products for reselling, serving, and customer gifts.• Utilized 3D graphics software for CNC machines for unique engraving on all custom made woodworking products.• Utilized Adobe Photoshop, Illustrator, Lightroom, After Effects, and InDesign to develop marketing materials.

London, Gb

Charged with total accountability of all annual statement reporting for 32 member companies in New York while analyzing, interpreting, and managing reinsurance contracts and programs for multiple business lines including automobile and workers compensation insurance. Designed and facilitated workshops on database programming and mining and served as internal technical support. Prepared and reported statistical data, and state and federal mandated data for internal and external reporting. Gathered, compiled, and presented corporate performance results to senior management teams on a monthly basis. · Responsible for all annual statement reporting for 32 member companies for the state of New York.· Re-designed New York Annual Reporting, reducing the fulfillment time from 5 days to 4 hours per quarterly.· Managed Re-insurance contracts and programs for auto and workers compensation lines of business.· Designed and implemented a corporate integration strategy for the Statistical and Actuarial department.· Lead workshops for database programming and mining.· Analyzed and interpreted statistical data for different insurance lines of business.· Compiled and analyzed monthly corporate results and presented to senior leaders.· Prepared and reported statistical data for internal and external reporting including state and federal mandated data.· Supported coworkers with computer difficulties and programming.· Designed and implemented a financial data migration plan for the newly acquired insurance company.Worked with a newly acquired company to migrate all financial and statistical reporting.

Owned and operated an IT consulting firm that assisted businesses, colleges & universities in developing and building an initial presence on the internet with a website. Additionally, assisted business in IT infrastructure, networking, application development, and process automation. By utilizing Microsoft Excel, Access, SQL, and Focus, I was able to assist businesses in reducing data entry error rates, tracking maintenance requests, and reduce the time for form submissions.