Michael Drabick Email & Phone Number

Pleasanton, CA

• Played an integral key lead role of launching PartyCity.com Ecommerce website and taking it to a $100M+ business. Reported directly to the EVP, Ecommerce Executive.
• Team lead in establishing strategies and implementing an internal site search experience (SOLR platform), resulting in greater customer engagement and better conversion rates.
• Established SEO/SEM strategies, email and social media strategies with the online marketing team, resulting in greater customer engagement and increased conversion rates.
• Established SEO driven product content strategies with the online content team (I was one of the company’s original content writers).
• Analyzed and assessed the effectiveness of site merchandising and SOLR search and managed 2 teams (7 direct reports total) to implement improvements.
• Worked closely with cross-functional teams to develop branding strategies, resulting in a greater brand recognition.

Alameda, CA

• Played an integral key role in a turnaround team to take a company from Chapter 11 to a $280M+ business.
• Managed and oversaw seasonal and everyday product assortments for 290 corporate and franchise stores.
• Developed the vision, strategic planning and execution to establish one of the first Ecommerce sites for the party industry.
• Developed new merchandising strategies and presentation rules to optimize sales for the Ecommerce site as well as the brick and mortar stores, resulting in easier shop-ability, increased average tickets and double.
• Managed and oversaw seasonal and everyday domestic and import product assortments, analyzed program performances; determined markdowns based on inventory to sales performance and trending of categories while monitoring.
• Worked closely with vendors on product development, assortment planning, price and terms negotiations and exit strategies.

• Managed the day to day operations of a $3M+ specialty retail store.
• Consistently exceeded sales and profit plans, including cost to sales budgets.
• Hired, trained, inspired and coordinated staff of 9 direct reports.
• Monitored inventory levels, ordered merchandise and tracked special orders.
• Conducted Loss Prevention meeting and trained staff on preventative measures.
• Ensured that quality customer service standards were met and addressed any customer concerns quickly and appropriately.

San Francisco

• Assisted in the management of the day to day operations of a $15M+ big box store.
• Analyzed department sales performance and made recommendations for improvements, resulting in increased sales.
• Hired, trained, inspired and coordinated staff of 35 direct reports.
• Quickly turned around merchandise from receiving door to sales floor.
• Ensured that quality customer service standards were met and addressed any customer concerns quickly and appropriately.
• Conducted Loss Prevention meeting and trained staff on preventative measures.

San Francisco, CA

• Managed the day to day operations of 3 specialty stores with sales of $6M+.
• Analyzed department sales performance and made recommendations for improvements,resulting in increased sales.
• Hired, trained, inspired and coordinated staff of 24 direct reports.
• Ensured that quality customer service standards were met and addressed any customer concerns quickly and appropriately.
• Monitored inventory levels daily and addressed any replenishment needs quickly.