Michael Drabick Email & Phone Number

Pleasanton, Ca

• Played an integral key lead role of launching PartyCity.com Ecommerce website and taking it to a $100M+ business. Reported directly to the EVP, Ecommerce Executive.• Team lead in establishing strategies and implementing an internal site search experience (SOLR platform), resulting in greater customer engagement and better conversion rates.• Established SEO/SEM strategies, email and social media strategies with the online marketing team, resulting in greater customer engagement and increased conversion rates.• Established SEO driven product content strategies with the online content team (I was one of the company’s original content writers).• Analyzed and assessed the effectiveness of site merchandising and SOLR search and managed 2 teams (7 direct reports total) to implement improvements.• Worked closely with cross-functional teams to develop branding strategies, resulting in a greater brand recognition.• Worked closely with cross-functional teams to develop B2B strategies, resulting in several ongoing business customers.• Identified potential enhancements for better usability, resulting in greater customer engagement and increased conversion rates.• Developed and implemented online merchandising strategies, cross-selling strategies and collaborated with cross-functional creative team on site graphics, product image and life style photography for multi-websites (4 sites total).• Developed business plans / Open to Buy strategies and managed to the plans, resulting in double digit increases for my categories year over year.

Alameda, Ca

• Played an integral key role in a turnaround team to take a company from Chapter 11 to a $280M+ business.• Managed and oversaw seasonal and everyday product assortments for 290 corporate and franchise stores.• Developed the vision, strategic planning and execution to establish one of the first Ecommerce sites for the party industry.• Developed new merchandising strategies and presentation rules to optimize sales for the Ecommerce site as well as the brick and mortar stores, resulting in easier shop-ability, increased average tickets and double digit growth year over year.• Managed and oversaw seasonal and everyday domestic and import product assortments, analyzed program performances; determined markdowns based on inventory to sales performance and trending of categories while monitoring margins. Looked for new opportunities to improve the business.• Worked closely with vendors on product development, assortment planning, price and terms negotiations and exit strategies.• Managed and oversaw seasonal and everyday store plan-o-grams, store communication and created seasonal and everyday franchise order forms.• Managed team of 2 direct reports; oversaw and placed seasonal orders, managed inventory levels and margin goals.• During peak selling season (Halloween – my category), I managed the customer service call center / mail order center. Oversaw a team of 3 mail order direct reports and up to 12 warehouse direct reports.

• Managed the day to day operations of a $3M+ specialty retail store.• Consistently exceeded sales and profit plans, including cost to sales budgets.• Hired, trained, inspired and coordinated staff of 9 direct reports.• Monitored inventory levels, ordered merchandise and tracked special orders.• Conducted Loss Prevention meeting and trained staff on preventative measures. • Ensured that quality customer service standards were met and addressed any customer concerns quickly and appropriately.• Regularly communicated to my direct report on business performance and ideas to increase sales and profitability.

San Francisco

• Assisted in the management of the day to day operations of a $15M+ big box store.• Analyzed department sales performance and made recommendations for improvements, resulting in increased sales.• Hired, trained, inspired and coordinated staff of 35 direct reports.• Quickly turned around merchandise from receiving door to sales floor.• Ensured that quality customer service standards were met and addressed any customer concerns quickly and appropriately.• Conducted Loss Prevention meeting and trained staff on preventative measures. • Regularly communicated to my direct report on business performance and ideas to increase sales and profitability.

San Francisco, Ca

• Managed the day to day operations of 3 specialty stores with sales of $6M+.• Analyzed department sales performance and made recommendations for improvements,resulting in increased sales.• Hired, trained, inspired and coordinated staff of 24 direct reports.• Ensured that quality customer service standards were met and addressed any customer concerns quickly and appropriately.• Monitored inventory levels daily and addressed any replenishment needs quickly.