Role includes leading strategic planning for the Fish Agency, building Fish brand awareness, driving business development, developing client relationships and establishing strategic partnerships. Also included are leadership responsibilities for process improvement and operational efficiency.

Co-Founder of Pliant, the lean branding agency built for speed, agility and efficiency.Offering an unexpected suite of branding solutions, Pliant delivers design, imagery, motion, strategy, volume design and more.Our business model was thoughtfully designed via collaboration with marketers. We're flexible. And, we're designed specifically for you.

Reiner Light Agency is North America's preeminent visual resource for Consumer Package Goods, Retail, Editorial and Publishing. Clients include: Nestle, Mars, Johnson & Johnson, Pottery Barn, Williams-Sonoma, Princess Cruises & House Beautiful (just to name a few).

Responsible for service offering development and client relationship growth for this industry-leading brand strategy & design agency.

Managing Operations, Client Service and Client Development for one of the most trusted CPG-focused design firms in the world. PV focuses on strategically-driven holistic design manifested through innovation, design strategy, research and 2D/3D design.

Integral in the development of sgsco's Design Pillar, Michael led the strategic development and implementation of Marks Design as the global adaptive design leader for global/national consumer package goods companies and retailers. His insights were instrumental in developing adaptive design as an industry-defined design capability.As the key new business development executive for Marks Design, led business development wins at: SC Johnson (global), RB/Reckitt Benckiser (global), PepsiCo/Quaker Oats/Tropicana (global), Gerber, Nestle (confectionary), Butterball, Walmart, Post Foods, NAPA Auto Parts, Ocean Spray, NutriSystem, Millipore Sigma/Merck, Hain Celestial and others.

Business development and strategic leadership in brand strategy, brand identity and package design. Includes key wins in food, beverage, lawn & garden care and corporate sponsorship.Areas of expertise include:DiscoveryAssessing consumer understanding of the brando Exploring existing brand equitieso Identifying opportunitieso Defining and executing consumer insight initiativesBrand Strategyo Defining brand purpose, equity, character and points-of-differenceo Defining brand positioningo Developing brand architectureo Defining the optimal consumer experienceo Exploring segmentation models and brand stretchBrand Activationo Visualizing the brand positioningo Creation of enduring brand equitieso Ensuring successful “first moment of truth”

Responsibilities included the development of over $25 million in Brandimage new business as well as strategic leadership in the development of CPG brands and major retailer Own Brand programs. As Client Service Director, effectively led teams of Account personnel in providing consumer-focused strategic branding solutions. Leadership in this role included training and development of brand consultant teams both domestically and globally.Successful brand-building management of Brandimage high-profile consumer products accounts including: P&G - Ariel (global), Bold, Crisco, Downy, Fixodent, Gain, Mr. Clean (global), Scope, Swiffer (global) and Sure; Jenny Craig/Nestle; Schwan Foods; StarKist; Dean Foods - International Delight; Del Monte - 9 Lives, Kibbles 'n Bits and Nature's Goodness; SuperValu/Albertsons - Corporate Brands (Own Brand Food, Liquor, Pet Food, F&HC, General Merchandise); Hershey; 7-Eleven; and Campbell's - Chunky, V8 and Swanson.

Successfully planned and launched the design firm. Responsible for new business activities, account supervision, client planning and financial management.Developed and implemented processes which allowed the firm to grow quickly without sacrificing profitability, quality of design, or client service.

Successfully managed marketing communication and advertising department. Responsible for a large volume of promotional and marketing materials. Received recognition for increasing quality of marketing materials during a period of 50% budget cuts and radical reduction of internal personnel.