Michael Duffy

Michael Duffy Email and Phone Number

Head of Brand and Innovation, AMEA Region, Sanofi Consumer Healthcare. Transformational CMO: Brand Builder, Innovator, Digital Leader, People Developer @
Michael Duffy's Location
Australia, Australia
Michael Duffy's Contact Details

Michael Duffy work email

Michael Duffy personal email

About Michael Duffy

EXECUTIVE PROFILE__________________A consumer obsessed Global CMO delivering industry leading growth by focusing on the consumer, data and high performing teams, with an entrepreneurial and risk taking mind-set. A unique combination of story telling, innovation and people development to deliver results that set new industry benchmarks. A diverse and strategic career with iconic $Bn brands across Food, Beverages and Consumer Healthcare including Global, regional and local leadership in sales, marketing and GM responsibility. Deliverables include brave/ground breaking creative, purpose driven brand building, new to world product innovation, data driven creative, innovative digital engagement (including gaming & AI), E-commerce, transformational customer marketing and grass roots growth delivery, to achieve 3x market growth, double digit portfolio growth, #1 brand position globally and +10% profitability of the portfolio. An earned reputation as a ‘change agent’, ‘brave brand builder’ and ‘aspirational leader’. This is borne out of transformational growth through vision, commercial courage, integrity, credibility and transparency, empathy and care. A signature of a high level of respect across all stakeholders leads to shared purpose and alignment, underpinned by their trust in a mastery level of expertise in business operations, brand building and developing high performing and empowered teams. KEY EXPERTISE______________Purpose Driven Brand Building ♦ Consumer Insights ♦ Brave Creative Strategy & Campaigns ♦ Digital Innovation & Engagement ♦ Data Mining, Integration & Targeting ♦ Product Innovation ♦ E-commerce ♦ Rapid Revenue Growth ♦ P&L Transformation Exceeding AUD $1B Revenue ♦ Strategy Development ♦ Customer Marketing ♦ Organisational Change ♦ Brand Portfolio Management ♦ Developing High Performance Teams ♦ Employee Engagement

Michael Duffy's Current Company Details
Sanofi Consumer Healthcare

Sanofi Consumer Healthcare

Head of Brand and Innovation, AMEA Region, Sanofi Consumer Healthcare. Transformational CMO: Brand Builder, Innovator, Digital Leader, People Developer
Michael Duffy Work Experience Details
  • Sanofi Consumer Healthcare
    Brand And Innovation Head, Amea Region
    Sanofi Consumer Healthcare Sep 2023 - Present
    Australia
    Lead the regional brand strategy and development of priority brands across AMEA, build consumer led innovation pipelines that helps make healthcare simple and help people help themselves. Lead the delivery of innovation via BIC process and resource allocation. Lead the performance team across the region to maximize impact and deliver new sources of growth.
  • Sanofi
    Head Of Category Growth Hub
    Sanofi May 2021 - Sep 2023
    Australia
    CMO for the end to end consumer facing growth agenda for the ANZ organization. Leading the consumer marketing, brand building, innovation, consumer insights, media, shopper, digital and transformational growth agenda for ANZ.Results:o Built a high performing team centered on consumer obsession, challenger mindset, continuous improvement, collaboration and having fun while doing it.o Relaunch of Natures Own, Ostelin and Telfast brands within ANZ with meaningful purpose, innovation, transformed digital footprint and media approach, cut through shopper assets, strong community partnerships and award winning creativity driving double digit growth. o Forged new partnerships with Agency partners on principles of challenger mindset, test and learn and continuous improvement leading to BIC results and leading internal partnership benchmarks.o Rebuilt the innovation pipeline with consumer centricity, three tiered development matrix, new local implementation and governance process and renewed innovation culture within the organisation. o Focussed transformation of the digital footprint and engagement of our brands with consumers with leading digital maturity matching FMCG iconic brands. o Built a strong internal and external reputation of BIC marketing leading to award recognition (Global Sanofi, Nicholas Hall, AdNews, Mumbrella) and export of work and talent beyond ANZ.
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  • Self-Employed
    Vp Marketing, Business Owner & Consultant
    Self-Employed Apr 2020 - May 2021
    Sydney, New South Wales, Australia
  • Gsk
    Vp Marketing And Global Business Lead - Pain Relief Systemics
    Gsk Jun 2017 - Mar 2020
    Singapore
    $1.5Bn+ Business. Global footprint. P&L ownership. GM leadership role covering Innovation, Strategy, Marketing, Supply Chain and leadership of high performing diverse team.Relaunched Panadol on Purpose driven marketing, reinforced scientific equity and consumer driven innovation:o New purpose driven positioning around “Life over Pain” with new global campaign.o New science based superior consumer claims across campaign.o Breakthrough digital innovation leveraging AI to target Health Care Practitioners with education and science messaging.o DMP and tech stack driven targeting of ‘new’ unattainable media target in digital to drive efficacy based superiority vs competition.o DV360 and DCO to target more efficiently and effectively in key consumer ‘moments thatmatter’.o New innovation backed by differentiated science: Nighttime Relief, Women’s MenstrualRelief, Duo relief of Pain and Inflammation, Naturals Platform, Tech innovations solutions.Result: +14% growth (2.5x market) with +3pts Margin growth.
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  • Gsk
    Vp Marketing And Global Business Lead Digestive Health & Head Gsk Human Performance Lab
    Gsk Jul 2015 - May 2017
    Singapore
    $1Bn Business. Full P&L responsibility and GM leadership covering Innovation, Strategy, Marketing,Supply Chain and leadership of high performing diverse team.Turnaround of GSK Digestive Health business:o Global turnaround from -4% to +12% with record share in USA, Brazil and India.o US Tums business from 4yr declines with -25% OOS to +11%, +5pts margin, increased equityand 10yr Innovation pipeline. Regained leadership vs Private Label.o Stabilized US supply of TUMS via significant structural and supply changes in key St Louismanufacturing plant.o India stagnant business with zero innovation and strong competitive threat to record share(52% vs 35%) on renewed scientific superiority, tailored consumer engagement and productinnovation.o Globally $1Bn incremental consumer driven innovation developed and delivered over 5years.Setup of GSK Human Performance Lab:o Secured funding from GSK CEO for setup of lab – circa £40M over 10yrs.o Established worlds largest athlete & military testing facility www.gskhpl.como Secure and build new location for standalone site.o Establish strategy, creative, R&D equipment and plan for facility.o Develop positioning and celebrity athlete involvement (Dame Kelly Holmes, BrownleeBros, UK Olympic team)
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  • Gsk
    Vp Marketing Global Business Head Family Nutrition & Head Of Gsk Human Performance Lab
    Gsk Jul 2013 - Jun 2015
    Singapore
    $1Bn business. Full P&L responsibility and GM leadership covering Innovation, Strategy, Marketing, Supply Chain and leadership of high performing diverse team.Step up in Family Nutrition:o Reset of strategy, creative, geo footprint and innovation pipeline globally.o Development of new portfolio architecture and Masterbrand positioning – key for growth in #1market of India with over $1Bn business.o +16% growth year on year in India 2013/2014.o Development of CSR program “Horlicks School Project” recognised in Cannes. Supporting over 50M kids that can’t access school education via building schools in communities supported by on pack programs in trade.o Digital innovation via gaming “Horlicks NutriQuest”. Gaming app supported by animated content online, in pack ‘tazo’ merchandise driving sales in store. +15% growth during promo period – Canne and GSK Award recognition.o Breakthrough product innovation – Growth Plus. Scientifically developed nutrition product tosupport growth in malnourished children.o Successfully identified and developed new manufacturing technology to unlock more efficient, faster, better tasting and cheaper product for Horlicks (+10% margin).
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  • Gsk
    Vp Marketing And Global Business Lead Functional Beverages
    Gsk Sep 2011 - Jun 2013
    London, England, United Kingdom
    $1Bn Business. Full P&L responsibility and GM leadership covering Innovation, Strategy, Marketing, Supply Chain and leadership of high performing diverse team.Transform GSK Beverages business:o Stepped into UK Mktg Director role to lead UK $1Bn Lz turnaround from 30% decline to +10%growth and share +3%.o Developed new brand positioning around “Energize Humanity”.o Developed new science evidence and claims on Glucose based Energy and Isotonic Hydration.o Developed new hard hitting claim “Hydrates better than water” and “UK’s #1 Sports Drink”used in packaging and campaign.o Developed new campaign with top 97% STSL Link score.o Developed new Innovation for Elite athletes with new science.o +10 GeoX new market entries including remote Africa, Japan, China and ME featuring consumer specific product innovations and unique supply chains (Africa Mango supply).o New manufacturing capacity secured driving incremental innovation and total global growth+10%.o Breakthrough consumer innovation via stronger consumer understanding – China Energy drink,Lucozade flavours, Africa Mango Juice, Mid Cal Cola, Revive low cal Energy, Elite highperformance Sports Drink.
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  • Gsk
    Marketing Vp Uk
    Gsk Sep 2011 - Jun 2013
    London, England, United Kingdom
    Stepped into UK Mktg Director role to lead UK $1Bn Lz turnaround from 30% decline to +10%growth and share +3%.Marketing Director leading the Functional Beverage business in UK. Responsible for vision, strategy, P&L, 5P's, eCommerce, digital, customer marketing, trade relationships, sponsorships and 100% execution across the UK marketplace. Successfully turned entire business around from decline to profitable growth.
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  • Pepsico
    Global Pepsi Director
    Pepsico Nov 2008 - Sep 2011
    Greater New York City Area
    Pepsi: US $10Bn Business. Hydration: $6Bn Business.➢ Responsible for global development of strategy, marketing and innovation.➢ Alignment with regions and anchor bottlers for 100% roll out and adoption across 180 markets.Delivered 2010 World Cup global campaign driving record share gain vs Coke across 160 markets(recognised by CEO/Investors as best ever Pepsi Campaign) >50M views content, >150M FB fans,$250M earned media. First time 100% adoption across the world including China and India whichhistorically developed their own content.1. Secured top 7 players in the world.2. Breakthrough creative idea - “Football goes Wild” (Host South Africa).3. Iconic creative look on pack, print and across campaign.4. Limited edition innovation - Wild Cola5. CRM with U2’s Bono supporting African communities developing themed t-shirts forsale in store and online in product combo promotions.6. US R&B icon developed “Anthem” used across campaign and supported by CD promoand LA produced music video.7. Retail promo via African merch and CDs.8. World first Augmented Reality digital promo online, on pack and in store.➢ Delivered global re branding of Pepsi – first time in 25+ years.➢ Led new Hydration Strategy for PepsiCo beverages – featuring new portfolio architecture, strategy and innovation of new segment of Vitamin Waters (Nutrient Water) and carbonated hydration (H2Oh).➢ Achieved global alignment of Pepsi positioning across disparate major markets LAM, India, Chinaunder new approach to ‘Platform marketing’.
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  • Pepsico
    Global Hydration Director
    Pepsico Aug 2008 - Nov 2008
    Greater New York City Area
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  • Pepsico
    Regional Marketing Portfolio Director, Food & Beverages, Asia Region
    Pepsico Jan 2008 - Jul 2008
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  • Pepsico
    Regional Marketing Director, Non-Carbonated Beverages, Asia Pacific
    Pepsico 2005 - 2007
    Thailand
    US$3Bn Business of all juice, juice drinks, water, iced tea, sports drinks, VAW.- Responsible for regional development of strategy, marketing and innovation of non-carbonated beverages.- Local execution of brand plans across 14 APAC markets leading to 10x growth of portfolio.- Alignment with regions and anchor bottlersAchievements:Led expansion of portfolio across Asia Pacific from 6M cases to 60M cases in 3 years.➢ Tropicana, Gatorade, Aquafina, Lipton iconic brands.➢ Led execution of local brand plans across marketing mix across APAC markets.➢ Aligned strategy with bottlers for Tropicana Pure Premium, new Hydration portfolio including new age beverages H2Oh!➢ Alignment with HO NY on new vitamin enriched approach on Gatorade TM.➢ Expansion of Juice Drinks across AP with high growth of 2x.➢ Alignment with Unilever on expansion of new portfolio of Ice Teas.➢ Alignment with multiple bottlers across Asia Pacific on expansion and investment behind non carbonated portfolio.
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  • Pepsico
    Regional Marketing Director Beverages, Sea
    Pepsico 2004 - 2005
    Malaysia
    US$150M Business across total Beverage portfolio for Malaysia, Singapore and Indonesia.➢ Commercial responsibility for strategy, sales, marketing and innovation of beverages business. P&L ownership.➢ Led local execution of Marketing plans across Malaysia, Singapore and Indonesia for total PepsiCo Beverage portfolio.➢ Bottling partners across the region.
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  • Pepsico
    Regional Marketing Innovation Director Beverages, Asia Pacific
    Pepsico 2001 - 2005
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Michael Duffy Skills

Brand Architecture Brand Development Brand Management Competitive Analysis Consumer Behaviour Consumer Products Cross Functional Team Leadership Customer Insight Fmcg Food Forecasting Global Marketing Integrated Marketing Market Planning Market Research Marketing Marketing Communications Marketing Management Marketing Research Marketing Strategy New Business Development P&l Management Product Development Sales Management Segmentation Shopper Marketing Strategy Trade Marketing Management Strategic Planning Business Strategy Market Analysis Leadership Business Planning Fast Moving Consumer Goods

Michael Duffy Education Details

Frequently Asked Questions about Michael Duffy

What company does Michael Duffy work for?

Michael Duffy works for Sanofi Consumer Healthcare

What is Michael Duffy's role at the current company?

Michael Duffy's current role is Head of Brand and Innovation, AMEA Region, Sanofi Consumer Healthcare. Transformational CMO: Brand Builder, Innovator, Digital Leader, People Developer.

What is Michael Duffy's email address?

Michael Duffy's email address is mi****@****gsk.com

What schools did Michael Duffy attend?

Michael Duffy attended Harvard Business School, Charles Sturt University, Mccarthy Catholic Senior High School, St Dominic's College.

What skills is Michael Duffy known for?

Michael Duffy has skills like Brand Architecture, Brand Development, Brand Management, Competitive Analysis, Consumer Behaviour, Consumer Products, Cross Functional Team Leadership, Customer Insight, Fmcg, Food, Forecasting, Global Marketing.

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