Michael Duffy Email & Phone Number

Sydney, Nsw, Au

Australia

Lead the regional brand strategy and development of priority brands across AMEA, build consumer led innovation pipelines that helps make healthcare simple and help people help themselves. Lead the delivery of innovation via BIC process and resource allocation. Lead the performance team across the region to maximize impact and deliver new sources of growth.

Australia

CMO for the end to end consumer facing growth agenda for the ANZ organization. Leading the consumer marketing, brand building, innovation, consumer insights, media, shopper, digital and transformational growth agenda for ANZ.Results:o Built a high performing team centered on consumer obsession, challenger mindset, continuous improvement, collaboration and having fun while doing it.o Relaunch of Natures Own, Ostelin and Telfast brands within ANZ with meaningful purpose, innovation, transformed digital footprint and media approach, cut through shopper assets, strong community partnerships and award winning creativity driving double digit growth. o Forged new partnerships with Agency partners on principles of challenger mindset, test and learn and continuous improvement leading to BIC results and leading internal partnership benchmarks.o Rebuilt the innovation pipeline with consumer centricity, three tiered development matrix, new local implementation and governance process and renewed innovation culture within the organisation. o Focussed transformation of the digital footprint and engagement of our brands with consumers with leading digital maturity matching FMCG iconic brands. o Built a strong internal and external reputation of BIC marketing leading to award recognition (Global Sanofi, Nicholas Hall, AdNews, Mumbrella) and export of work and talent beyond ANZ.

Sydney, New South Wales, Australia

Singapore

$1.5Bn+ Business. Global footprint. P&L ownership. GM leadership role covering Innovation, Strategy, Marketing, Supply Chain and leadership of high performing diverse team.Relaunched Panadol on Purpose driven marketing, reinforced scientific equity and consumer driven innovation:o New purpose driven positioning around “Life over Pain” with new global campaign.o New science based superior consumer claims across campaign.o Breakthrough digital innovation leveraging AI to target Health Care Practitioners with education and science messaging.o DMP and tech stack driven targeting of ‘new’ unattainable media target in digital to drive efficacy based superiority vs competition.o DV360 and DCO to target more efficiently and effectively in key consumer ‘moments thatmatter’.o New innovation backed by differentiated science: Nighttime Relief, Women’s MenstrualRelief, Duo relief of Pain and Inflammation, Naturals Platform, Tech innovations solutions.Result: +14% growth (2.5x market) with +3pts Margin growth.

Singapore

$1Bn Business. Full P&L responsibility and GM leadership covering Innovation, Strategy, Marketing,Supply Chain and leadership of high performing diverse team.Turnaround of GSK Digestive Health business:o Global turnaround from -4% to +12% with record share in USA, Brazil and India.o US Tums business from 4yr declines with -25% OOS to +11%, +5pts margin, increased equityand 10yr Innovation pipeline. Regained leadership vs Private Label.o Stabilized US supply of TUMS via significant structural and supply changes in key St Louismanufacturing plant.o India stagnant business with zero innovation and strong competitive threat to record share(52% vs 35%) on renewed scientific superiority, tailored consumer engagement and productinnovation.o Globally $1Bn incremental consumer driven innovation developed and delivered over 5years.Setup of GSK Human Performance Lab:o Secured funding from GSK CEO for setup of lab – circa £40M over 10yrs.o Established worlds largest athlete & military testing facility www.gskhpl.como Secure and build new location for standalone site.o Establish strategy, creative, R&D equipment and plan for facility.o Develop positioning and celebrity athlete involvement (Dame Kelly Holmes, BrownleeBros, UK Olympic team)

Singapore

$1Bn business. Full P&L responsibility and GM leadership covering Innovation, Strategy, Marketing, Supply Chain and leadership of high performing diverse team.Step up in Family Nutrition:o Reset of strategy, creative, geo footprint and innovation pipeline globally.o Development of new portfolio architecture and Masterbrand positioning – key for growth in #1market of India with over $1Bn business.o +16% growth year on year in India 2013/2014.o Development of CSR program “Horlicks School Project” recognised in Cannes. Supporting over 50M kids that can’t access school education via building schools in communities supported by on pack programs in trade.o Digital innovation via gaming “Horlicks NutriQuest”. Gaming app supported by animated content online, in pack ‘tazo’ merchandise driving sales in store. +15% growth during promo period – Canne and GSK Award recognition.o Breakthrough product innovation – Growth Plus. Scientifically developed nutrition product tosupport growth in malnourished children.o Successfully identified and developed new manufacturing technology to unlock more efficient, faster, better tasting and cheaper product for Horlicks (+10% margin).

London, England, United Kingdom

$1Bn Business. Full P&L responsibility and GM leadership covering Innovation, Strategy, Marketing, Supply Chain and leadership of high performing diverse team.Transform GSK Beverages business:o Stepped into UK Mktg Director role to lead UK $1Bn Lz turnaround from 30% decline to +10%growth and share +3%.o Developed new brand positioning around “Energize Humanity”.o Developed new science evidence and claims on Glucose based Energy and Isotonic Hydration.o Developed new hard hitting claim “Hydrates better than water” and “UK’s #1 Sports Drink”used in packaging and campaign.o Developed new campaign with top 97% STSL Link score.o Developed new Innovation for Elite athletes with new science.o +10 GeoX new market entries including remote Africa, Japan, China and ME featuring consumer specific product innovations and unique supply chains (Africa Mango supply).o New manufacturing capacity secured driving incremental innovation and total global growth+10%.o Breakthrough consumer innovation via stronger consumer understanding – China Energy drink,Lucozade flavours, Africa Mango Juice, Mid Cal Cola, Revive low cal Energy, Elite highperformance Sports Drink.

London, England, United Kingdom

Stepped into UK Mktg Director role to lead UK $1Bn Lz turnaround from 30% decline to +10%growth and share +3%.Marketing Director leading the Functional Beverage business in UK. Responsible for vision, strategy, P&L, 5P's, eCommerce, digital, customer marketing, trade relationships, sponsorships and 100% execution across the UK marketplace. Successfully turned entire business around from decline to profitable growth.

Greater New York City Area

Pepsi: US $10Bn Business. Hydration: $6Bn Business.➢ Responsible for global development of strategy, marketing and innovation.➢ Alignment with regions and anchor bottlers for 100% roll out and adoption across 180 markets.Delivered 2010 World Cup global campaign driving record share gain vs Coke across 160 markets(recognised by CEO/Investors as best ever Pepsi Campaign) >50M views content, >150M FB fans,$250M earned media. First time 100% adoption across the world including China and India whichhistorically developed their own content.1. Secured top 7 players in the world.2. Breakthrough creative idea - “Football goes Wild” (Host South Africa).3. Iconic creative look on pack, print and across campaign.4. Limited edition innovation - Wild Cola5. CRM with U2’s Bono supporting African communities developing themed t-shirts forsale in store and online in product combo promotions.6. US R&B icon developed “Anthem” used across campaign and supported by CD promoand LA produced music video.7. Retail promo via African merch and CDs.8. World first Augmented Reality digital promo online, on pack and in store.➢ Delivered global re branding of Pepsi – first time in 25+ years.➢ Led new Hydration Strategy for PepsiCo beverages – featuring new portfolio architecture, strategy and innovation of new segment of Vitamin Waters (Nutrient Water) and carbonated hydration (H2Oh).➢ Achieved global alignment of Pepsi positioning across disparate major markets LAM, India, Chinaunder new approach to ‘Platform marketing’.

Greater New York City Area

Thailand

US$3Bn Business of all juice, juice drinks, water, iced tea, sports drinks, VAW.- Responsible for regional development of strategy, marketing and innovation of non-carbonated beverages.- Local execution of brand plans across 14 APAC markets leading to 10x growth of portfolio.- Alignment with regions and anchor bottlersAchievements:Led expansion of portfolio across Asia Pacific from 6M cases to 60M cases in 3 years.➢ Tropicana, Gatorade, Aquafina, Lipton iconic brands.➢ Led execution of local brand plans across marketing mix across APAC markets.➢ Aligned strategy with bottlers for Tropicana Pure Premium, new Hydration portfolio including new age beverages H2Oh!➢ Alignment with HO NY on new vitamin enriched approach on Gatorade TM.➢ Expansion of Juice Drinks across AP with high growth of 2x.➢ Alignment with Unilever on expansion of new portfolio of Ice Teas.➢ Alignment with multiple bottlers across Asia Pacific on expansion and investment behind non carbonated portfolio.

Malaysia

US$150M Business across total Beverage portfolio for Malaysia, Singapore and Indonesia.➢ Commercial responsibility for strategy, sales, marketing and innovation of beverages business. P&L ownership.➢ Led local execution of Marketing plans across Malaysia, Singapore and Indonesia for total PepsiCo Beverage portfolio.➢ Bottling partners across the region.

Strategic Business Innovation, Strategic Business Innovation, Business Course

Activities and Societies: Accelerated business course on strategic innovation development in HBS

Bachelor'S Degree, Marketing, Graduate

High School Certificate, High School/Secondary Diplomas And Certificates

School Certificate, School Certificate