Michael Dunne Email & Phone Number

Ireland

London, England, United Kingdom

Conduct keyword research and analysis to identify target keywords and trends for SEO optimization.Monitor website analytics using tools like Google Analytics to track traffic, user behavior, and conversion rates.Optimize website content, meta tags, and headers for improved organic search rankings.Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and user intent.Perform on-page and off-page optimization techniques, such as optimizing URLs, internal linking, and backlink cluster building.Monitor and analyze PPC campaigns, adjusting bids and keywords as needed to maximize ROI.Stay up-to-date with industry trends and advancements in AI technologies for potential implementation in marketing strategies.Manage social media accounts, create engaging posts, and monitor user engagement and feedback.Conduct competitive analysis to identify opportunities and optimize marketing campaigns.Regularly review and analyze data from various sources, including website analytics, PPC campaigns, and social media platforms, to identify areas for improvement and make data-driven recommendations.Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure marketing initiatives are aligned and implemented effectively.Stay informed about search engine algorithm updates and adjust SEO strategies accordingly.Continuously test and optimize landing pages, CTAs, and conversion funnels to improve website performance and lead generation.Develop and implement email marketing campaigns to nurture leads and engage with the target audience. Provide regular reports and updates on key metrics, campaign performance, and ROI to stakeholders.Proactively identify opportunities for process improvement and contribute to the overall growth and success of the marketing team.Maintain a thorough understanding of AI technologies and explore potential applications in marketing strategies and campaigns.

Dublin

SQA Consulting Limited are experts in quality assurance, software testing, Microsoft development and compliance screening. They provide screening for economic sanctions and politically exposed persons that are effective and make sure that regulatory compliance is being achieved. My responsibilities included but were not limited to: • Designed and implemented new referral queues which increased weekly closure rate by 50%.• Performed comprehensive accurate data analysis on a global customer base for Sanctions and PEP’s in order to mitigate risk on financial products.• Reduced the turnaround time by 1 month for a Swift Analytic Sanction Risk Assessment project through utilization of a more efficient data management process. • Modified the screening process to be more streamlined, improve the efficiency of the process and be more cost effective. This resulted in significant project savings. • Built dynamic and interactive dashboards to manage and visualize Key Performance Indicators.• Performed entity and individual risk identification through Adverse Media review of 3rd party source data.

Dublin

Wonga Technology is a digital finance company providing short-term credit to consumers and businesses in the UK,Spain, Poland and South Africa. I worked as a Global Fraud Analyst and was main Point of Contact for Fraud Detection and Business Fraud Underwriting. My role at Wonga was quite broad and my responsibilities included but not limited to:• Leading Global Fraud Detection Projects in order to mitigate Fraud Risk. • Project lead for SME business underwriting and fraud process improvements• Utilization of Data Analytics to locate, highlight and eliminate Fraud Trends across Global Markets.• Impact Analytics in order to implement successful Global Fraud Risk Rules.• Designing and implementation of Referral Queues and integration of Real Time Monitoring Alerts.• Designed and built risk scorecard for large remediation project which accurately clustered individuals together in order to determine if compensation was required. • Analysed SME fraud activity including arrears rates,first payment defaulters and fraud applications.• Manage and review the QA fraud process for KYC, Fraud, and Underwriting SME applications. • Analyse AML risks associated with the client and undertake KYC due diligence reviews.• Help define and closely monitor SME operational metrics relating to volume, efficiency, and quality measures.• Investigating and reviewing all escalated activity re-identification and investigation of suspicious activities and preparation of detailed reports for review by Fraud Management.

Dublin

Dornhoefer Services is a leading company of outsource solutions to the iGaming industry. Based in Dublin they offered 24 hour 7 day a week, multi lingual solutions across Business and Operations in the iGaming industry.My responsibilities included but were not limited to: * Proactive risk assessment of player behaviour using various reports and tools.* Effectively contribute to identifying initiatives, system improvements, and process improvements.* Reviewing and risk assessing newly created accounts.* Developing processes to identify fraud patterns.* Handling payment processing issues, reviewing and authorising refund requests.* Detecting potential money laundering activity.* Review Customer account verification documents* General Accounts Management

Certificate, Project Management And Communications, Minor Award Level 8

• Learned the strategic importance of project management in the business environment. • Understood the interaction between project.

High School

Leaving Cert