Marketing executive with 20+ years of sales, marketing, communications and consulting experience. Passionate about leading with insight -- using market research and data analytics to develop brand positioning platforms, value propositions, go-to-market strategies, sales processes and marketing support that reflect a deep understanding of target audiences and their purchase decision processes. A history of leadership demonstrated across the marketing spectrum -- from creation of brand positioning platforms to execution of core programs, including lead generation and sales enablement. Extensive experience with leveraging the right mix of digital, social and traditional marketing channels to target all levels of the purchase funnel, with success measured against business-relevant KPIs.Keenly focused on ensuring that marketing strategies align with business strategies and produce measurable business outcomes. Highly collaborative and effective with constituencies up, down and across large, complex organizations. Successful at designing, developing and leading marketing organizations to support business partners who target customers from start-ups through the largest companies in their industries.
Listed skills include Marketing Strategy, Marketing, B2B Marketing, Market Research, and 33 others.