Michael E. Jackson Email & Phone Number

Newark, New Jersey, Us

Jackson Associates is a full-service marketing, advertising, public relations and publicity consultancy with primary focus on the professional services community, representing: lawyers and law firms, accountants and accounting firms, and banking and financial services professionals. We believe that cost effective marketing of professional services is a discipline that can be taught to any professional, young or old, if proven methodologies and strategies are learned and employed diligently, with the guidance of experienced marketing professionals.

Us

Seiden Wayne (previously known as St. John & Wayne, LLC and now known as LeClair Ryan following merger) a full-service firm, had 45 lawyers and offices in Newark, New York City, Philadelphia and Rochester. I had overall responsibility for the firm’s marketing strategies, marketing plans and communications. This includes publicity, public relations, advertising, trade show exhibits, RFP responses, outreach and liaison with business and industry associations and with associations connected with the legal community. I worked one-on-one with partners and their respective practice groups to teach them how to market themselves, grow their existing practice and attract new clients. I also had responsibility for development and management of budgets and expenditures for all marketing activities. Key Accomplishments: Revised, updated and re-launched the firm’s web site to include modern design and architecture with the capability to update information in real time. Over a 12-month period we achieved and publicized more than 120 separate promotional activities in business publications, law journals, corporate counsel publications and mainstream print media.

Florham Park, Nj, Us

SSS&G is a 64-lawyer, full-service firm with offices in Newark, New Jersey and New York City. I was responsible for all of the firm’s marketing plans, sales promotion and communications. Additionally, I worked with individual partners on personal marketing action plans and with practice groups in segmenting and targeting potential clients. I supervised the redesign of the firm’s logo, web site and other promotional materials. Through the judicious use of marketing funds, I successfully generated a constant stream of promotional and publicity opportunities to such an extent that that the firm’s name recognition and top-of-mind awareness exceed the levels of much larger firms that have commensurately larger marketing budgets. Key Accomplishment: Over a 12-month period, we achieved and publicized 75 marketing activities in a variety of media. These accomplishments included speaking engagements, article placements and press releases and special presentations.

Global, Us

(Note: From December, 1999 to May 2000 I was the Director of Marketing at Friedman Siegelbaum LLP. The firm was acquired by Goodwin Procter LLP in June 2000 and I continued to handle marketing for the merged firm’s New Jersey office where I worked day-to-day with partners and key associates.)I had overall responsibility for the marketing planning and execution for Friedman Siegelbaum, LLC and -- following the merger -- for Goodwin Procter’s New Jersey office. The main practice areas were intellectual property, technology contracting, e-commerce, privacy law and internet law. I managed publicity, public relations and promotional efforts. I identified topics for articles, speeches and seminars and facilitated participation by the firm’s attorneys in local, regional and national events. I identified and worked with print publications for article placement. I also exploited online opportunities for publicity and article placement and scheduled speaking engagements for attorneys with key industry groups. Key Accomplishments: Coordinated production of a quarterly IP/Tech newsletter. Planned and executed programs with American Corporate Counsel Association (ACCA) chapters in major U.S. markets which resulted in the acquisition of 12 new technology clients over 18 months. Successfully established and presented an Annual E-Commerce and Technology Update in New Jersey, New York, Massachusetts and the District of Columbia. Arranged interviews and article placements for the firm’s partners, including the January 2000 end-of-millennium roundtable in New Jersey Lawyer newspaper. During March, April and May of 2001, our attorneys appeared in person in front of 405 in-house counsel at six major events. During the 12-month period June 1, 2000 to May 30, 2001, 67 press placements were achieved for the firm and its attorneys for an average of six press placements per month.

Us

I directed the marketing activities of a 61-attorney firm concentrating in management-side labor and employment law. I served on the firm's five-member Strategic Planning Committee with senior partners and chaired the five-member Marketing Committee. Duties included development of an annual strategic plan and action plans which included: planning seminars; newsletters; publicity and public relations; oversight of the firm's Internet Web Site; article placements; responses to RFPs; creation and placement of advertising; database management; market research; development of attorney action plans; collection and analysis of quantitative information on marketing accomplishments and data on new client and new matter attainment.

Overall responsibility for all marketing functions of a large CPA firm with 24 CPAs and 15 staff accountants. Duties included: Strategic planning; development and implementation of the firm's annual marketing plan; sales training; market research; direct mail campaigns; trade show management; product development; advertising; public relations; publicity; community liaison I reported to the Managing Partner.