Led a team of 29 staff across Canada and the US, overseeing 9 department store accounts, and maximizing sales. Collaborated with marketing and ensured alignment with sales efforts as well as business objectives. Coordinated field and sales initiatives, identified business development opportunities, and increased revenue generation. • Project Management: Developed new territories and a territory expansion plan to improve coverage and efficiencies across the continent leading to improved headcount and a 16% increase in sales.• People Management: Ensured all performance management, professional development, and learning activities were executed effectively and timely. • Customer Management: Oversaw and directed all field priorities and sales activities to identify opportunities focused on consumer satisfaction and revenue generation.

Steered retail operations of 21 stores, trained and mentored teams, and boosted professional development. Monitored individual performance, ensured optimum execution of learning activities, and maintained high retention of performing staff. Built and maintained strong relationships with key partners, acted as company representative, and drove awareness. • Project Management: headed an 'Imagination' store project that consisted in providing $100K store spend to selected leaders, generating 20% sales increase YoY.• People Management: fostered employee development and facilitated career progression, promoted a culture of learning, execution, and transparency. • Customer Management: successfully spearheaded activities of 2 regions, recording significant sales increase in Toronto and Atlantic Canada markets.

Directed operations of flagship location, supervised team of 23 staff including licensed opticians, sales associates, store leaders, and lab technicians. Collaborated with the Doctor of Optometry and ensured achievement of business needs.• Customer Management: enhanced store process and business operations, enabling strong focus on customer, leading to significant store shrink reduction and 17% sales growth.