Michael Safran Email and Phone Number
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Building trust is the foundation of business—and it’s at the core of everything I do.I help companies in sports, entertainment, and tech cultivate deep, trusting relationships with prospects, teams, and stakeholders. When trust is in place, no opportunity is missed—and revenue follows.One of my proudest examples of this? When I began working with one of the leading Fortune 500 financial services companies, it took over two years of constant effort before they were ready to make a purchase. During that time, I sent idea after idea, proposal after proposal, each carefully tailored to their challenges and goals. I stayed in touch, shared relevant trends/data and kept the dialogue going when most would’ve abandoned the effort. And when the timing was right, they called—and the deal turned into $12M+ in new revenue.Throughout my career, I’ve delivered results like these as a player/coach who aligns relationships across all functions—sales, marketing, operations, product/tech, etc.—and ensures everyone is working toward the same goals. When your teams are in sync, that’s when magic happens.Here’s what the numbers show:🔹 Revenue Growth:Enhanced value and profitability and delivering double-digit revenue growth in all roles - $5M+ in incremental sponsorship revenue for SCG, LLC clients, 23% for Bloomberg, 20% to 34% for USA Today, and 25% for Sports Illustrated.🔹 Digital Transformation:Turned legacy brands into "digital-first" - increased digital revenue for Sports Illustrated 40%, delivered millions of dollars in digital growth for Time. Reimagined USA Today, creating an integrated media brand with up to 34% YOY growth in revenue.🔹 Business Expansion:Introduced multiple verticals, technology and revenue streams instrumental to securing new business - TRIGR, AIQ and Gravity. I’ve structured and navigated large-scale, complicated deals, and led efforts to develop sponsorship revenue business for iconic franchises including, SI Sportsman of the Year, SI Swimsuit and Time 100 that generated tens of millions of dollars in incremental revenue.🔹 Culture Change:Using a consultative approach, I develop customized solutions that address specific challenges. Conducted in-depth analysis of people, developed new processes, drove mindset change, and created high-performing organizations with aligned teams that exceeded revenue targets.If you’re ready to grow your business by building lasting trust with current and future clients, let’s talk. I’d love to explore how I can help.
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Vice President Of Sales, Brand Innovators Strategy GroupBrand InnovatorsNew York, Ny, Us
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Partner—Independent Consulting ProjectsSafran Consulting Group Llc 2023 - PresentNew York, Ny, Us• Strategic Advisory & Monetization: Develop and lead consulting initiatives aimed at helping clients in sports, entertainment, and early-stage technology platforms monetize their assets and build sustainable growth strategies. Key clients include Likewise (entertainment discovery platform), Professional Fighters League (PFL), NutriStyle (health and wellness software), and Raycom Sports.• Go-To-Market Strategy Development: Partner with C-suite executives to design and implement Go-To-Market strategies. These initiatives have enhanced platform awareness and driven new revenue opportunities through targeted sponsorship engagement.• Client Engagement & Market Positioning: Led engagement efforts to strengthen client relationships and build awareness in new markets. Identified and engaged top-tier prospects, boosting proposal activity by 25%+ through strategic outreach, high-level introductions, and relationship management with senior decision-makers in agencies and brands.• Revenue Growth & Business Development: Designed and executed sales roadmaps for clients, including redefining sales materials, pricing strategies, and identifying key prospects. Delivered multi-million dollar sponsorship revenue growth for clients by creating tailored business development pipelines and managing end-to-end sales strategies.• High-Level Agency Partnerships: Leveraged personal relationships with high-level agency investment leads to expand client exposure and sponsorship opportunities. Collaborated directly with clients to introduce and engage potential sponsors, securing high-value meetings and sponsorships from previously untapped sources.• Ongoing Client Success: Actively manage relationships with existing clients. This includes providing actionable insights to adapt strategies based on market changes and evolving client needs, ensuring sustained success. -
Chief Revenue Officer (Cro)Ozy Media Feb 2022 - Jan 2023Mountain View, California, Us• Strategic Re-launch of Minority-Owned Media Firm:Recruited to re-launch OZY Media, a streaming platform focused on young, diverse audience, following a suspension of business operations. Helped to lead a rebranding initiative focused on transparency andtrust-building in the marketplace. Addressed previous concerns regarding performanceand reporting metrics by establishing clear operating principles.• Market Analysis & Sales Strategy Development:Conducted thorough market analysis to restructure sales materials and position the brandas a leader in Diversity, Equity, and Inclusion (DEI). Developed targeted strategies tosecure advertising budgets from companies prioritizing DEI initiatives.• Enhanced Programmatic Revenue Streams:Established programmatic capabilities that scaled revenue while ensuring theresponsiveness and accuracy of operational processes. Developed strategic partnershipswith agency holding companies to implement Preferred Market Partnerships (PMP)deals.• Building Trust with Former Clients:Engaged former clients through targeted presentations of market research and analysis,re-establishing confidence in OZY's commitment to transparency and operationalintegrity. Reinforced the brand's value proposition by clearly communicating therelevance and impact of programming.• Partnerships with Fortune 500 Advertisers:Successfully secured partnerships with prominent Fortune 500 advertisers to sponsor keycontent platforms, significantly increasing brand visibility and revenue potential -
Chief Revenue OfficerBroadstream 2021 - 2022•Built and Executed Go-To-Market Strategy: Led the development of Broadstream’s GTM strategy for a streaming platform focused on amplifying BIPOC and LGBTQ+ artists. Crafted sales strategies, materials, and key positioning to engage brands and secure sponsorships.•Programmatic Monetization: Partnered with Technology and Ad Operations teams to launch the platform, establishing systems for direct and programmatic revenue generation. •Brand & Agency Market Research: Analyzed brand and agency trends to identify budget allocations for DEI-focused initiatives. Targeted sponsorship opportunities by aligning content with young, diverse audiences, particularly Gen Z and Millennials.•Strategic Partnerships & Revenue Growth: Spearheaded efforts to forge revenue-sharing partnerships with prominent media entities like MTV and Oprah. Developed content syndication strategies that supported DEI priorities and secured sponsorship funds.•Consumer Insights & Content Strategy: Teamed with social media agency to define target consumer profiles, analyzing preferences and spending trends. Developed content and sales strategies that resonated with Gen Z and Millennial audiences, enhancing advertiser integration within Broadstream’s programming.
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PresidentWorld Teamtennis 2019 - 2020Carlsbad, Ca, Us•Strategic Market Expansion: Led initiatives to elevate World TeamTennis’ presence within New York’s sports and entertainment landscape by building a high-profile event to attract both sponsors and fans.•Iconic Pier 17 Rooftop Activation: Partnered with Pier 17 to launch the first-ever rooftop tennis court in NYC and create a two-week event with top professional tennis players before the US Open with coverage on CBS Sports. •Event Management & Sponsorship Success: Partnered with Pier 17 Events to manage venue development and finalize contracts, while overseeing all aspects of the event, including sponsorship revenue, ticket sales, marketing, public relations, and VIP experiences. Achieved successful partnerships with prominent sponsors such as Pepsi, JP Morgan, and Heineken, establishing them as Title Partners.•High-Profile Talent Acquisition: Recruited elite global tennis players, prioritizing marquee talent to enhance the event’s prestige. High-profile participants included Coco Gauff, helping to draw attention to the innovative team-format competition.•Comprehensive Event Oversight: Directed all facets of the event from logistics to audience experience, ensuring seamless execution while fostering partnerships with major brands and media outlets to maximize exposure and engagement. -
Us Head Of Sales—EastBloomberg Lp 2016 - 2018New York, Ny, Us•Sales Leadership & Team Management: Recruited to lead an 8 Ad Director team and oversee a 35-person sales organization, driving revenue growth across all media platforms with a focus on digital channels.•Digital Channel Expansion: Directed efforts to scale digital advertising. Prioritized digital innovation and executed strategies that enhanced Bloomberg’s competitiveness against major business media competitors, including CNBC, MSNBC, and CNN.•Strategic Sales Structure Implementation: Revamped the sales structure by aligning resources, restructuring presentations and proposals, and implementing a market-prioritized sales approach. Evaluated and optimized team performance by focusing on talent development and strategic sales enablement.•Product Innovation & Market Differentiation: Spearheaded the launch of new, first-to-market advertising products such as TRIGR and AIQ, which contributed to a 20% year-over-year revenue increase. Collaborated with internal teams to identify high-value product and content offerings that positioned Bloomberg as a strong contender in the competitive media landscape.•Revenue Growth & Sales Development: Led sales development initiatives that significantly enhanced revenue streams, driving YOY growth through innovative ad products and targeted market strategies. Positioned Bloomberg as a leading platform for digital media and programmatic advertising solutions. -
Svp—National Sales, Usa TodayGannett | Usa Today Network 2012 - 2016New York, Ny, Us•Leadership & Brand Transformation: Led 8 Vice Presidents/Group Directors and a national sales team of 35, driving USA Today's transformation from a traditional newspaper company into a fully integrated media brand to capture a greater percentage of ad revenue through digital platforms.•Revenue & Digital Growth: Delivered consistent Year-Over-Year digital revenue growth—23% in 2013, 34% in 2014, and 20% in 2015—positioning USA Today as a competitive force in the oversaturated news, lifestyle, and sports categories.•Product & Innovation Leadership: Spearheaded the launch of new products and Go-To-Market strategies for USA Today Sports, the business cornerstone. Introduced the innovative “Gravity” ad unit, which generated significant media buzz and incremental revenue, further enhancing brand positioning.•Team Performance & Accountability: Fostered a culture of excellence by establishing structured processes for reporting, forecasting, and presentations. Elevated team performance through collaborative leadership and accountability measures, driving overall sales success and team cohesion. -
Us Head Of Sales—TimeTime Inc. 2011 - 2012New York, Ny, Us•Leadership & Brand Strategy: Promoted to lead Time, Inc.'s flagship brand, overseeing a team of nine Regional Directors and a national sales force of 38. Managed multimillion-dollar annual revenue streams across digital, mobile, social, and experiential platforms. Developed and executed comprehensive sales strategies that aligned with corporate goals and maximized brand visibility.•Business Transformation & Recognition: Helped to successfully turn around the brand, achieving multiple accolades, including "Hottest General Interest Magazine" by Adweek, #2 on Advertising Age A-List, and Top Ranked Digital Genius by L2. Led the integration of print and digital sales teams into a cohesive cross-platform sales force, ensuring all team members were aligned under one brand umbrella and capable of effectively selling all company assets.•Growth & Innovation: Spearheaded the sales effort for new verticals, including Time Business, Time Style and Design, Time Sports, and Time Family-Society, which were instrumental in attracting new clients and significantly increasing revenue and market share. Conducted thorough assessments of personnel and product offerings, and implemented strategic Go-To-Market (GTM) initiatives that shifted the company culture towards a “digital-first” approach.•Collaborative Partnerships: Established strong partnerships with cross-functional teams, including operations, marketing, and creative services, to enhance product offerings and streamline sales processes. Facilitated communication and collaboration to ensure that sales initiatives were fully supported by all departments, leading to improved execution and results.•Sales Performance Metrics: Implemented robust performance metrics and reporting processes to track progress and identify areas for improvement. Fostered a culture of accountability and continuous improvement within the sales team, resulting in higher productivity and enhanced team morale. -
National Ad Director—Sports Illustrated (Si)Time Inc. 2010 - 2011New York, Ny, Us•Team Leadership & Revenue Growth: Promoted to lead a national sales team of 48, including 8 regional directors and VPs, in driving growth for a multimillion-dollar multiplatform business. Collaborated on the development of strategic plans to meet aggressive revenue goals across diverse markets, focusing on both traditional and innovative sales tactics.•Performance & Market Innovation: Surpassed digital revenue targets by 25% through the introduction of customized products tailored to meet client needs. Championed the transformation of Sports Illustrated into a “digital-first” organization, driving innovation in go-to-market strategies and fostering a proactive and adaptive team mindset.•Sponsorship Development: Led initiatives to build sponsorship revenue for iconic franchises, such as the SI Sportsman of the Year and SI Swimsuit, resulting in significant incremental revenue. Cultivated relationships with key sponsors and partners to enhance brand prestige and visibility, while driving profitable revenue streams.•Cross-Platform Sales Strategies: Developed and executed cross-platform sales strategies that effectively leveraged the full range of Sports Illustrated’s assets, maximizing client engagement and revenue potential. Trained and empowered the sales team to sell integrated packages that showcased the brand's unique value proposition.
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New York Ad Director ǀ New York Sales Manager ǀ Account Manager, Sports Illustrated (Si)Time Inc. 1998 - 2010New York, Ny, Us
Michael Safran Skills
Michael Safran Education Details
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University Of RochesterPolitical Science And Government
Frequently Asked Questions about Michael Safran
What company does Michael Safran work for?
Michael Safran works for Brand Innovators
What is Michael Safran's role at the current company?
Michael Safran's current role is Vice President of Sales, Brand innovators Strategy Group.
What is Michael Safran's email address?
Michael Safran's email address is ms****@****day.com
What is Michael Safran's direct phone number?
Michael Safran's direct phone number is +178176*****
What schools did Michael Safran attend?
Michael Safran attended University Of Rochester.
What skills is Michael Safran known for?
Michael Safran has skills like Digital Media, Digital Strategy, Integrated Marketing, New Media, Digital Marketing, Publishing, Online Advertising, Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, Social Media.
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