Michael Ebersohn Email & Phone Number

Analyze the Market using data from IMS, Impact RX, Medpages and Adhoc data sourcesto design Go to Market Strategies for South Africa, Zimbabwe, Zambia, Angola, Kenya,Nigeria, Pakistan, & the Middle East.Review Global trends to ensure the ROI is achieved.Develop KOL platforms for Analgesics, Upper Gastroenterology,Cardiology, Pediatrics and Antibiotic Surveillance. Determine White Spaces regarding re-imbursement issues on all brands and developingstrategies so as to gain funder re-imbursement.Develop and manage a CSI Project for Nurofen for Children, namely 1000 Baby Program. Develop Media plan referrinDevelop CPD activities in conjunction with KOL's to create alternative platforms for Marketing Message.Develop a Web based CPD Centre for Healthcare Professionals.Analyze Market to determine Field Force Effectiveness included customer planning andterritory divisionStrategize regarding Marketing Messages for various levels in the Healthcare Cain fromKey Opinion Leaders, Specialists, General Practitioners, Pharmacists, Pharmacy Staff andConsumers.Liaise with various Medical Bodies including SAGES, Gastric Foundation, PainSA, PASA,Pediatric Working Group & Antibiotic Surveillance Forums.Develop strategies to increase or fast track certain brands, this includes Go to Market and Resource AllocationLiaise with Regulatory regarding NPD registration and MCC Approvals, ensuring that theMarketing Strategies are aligned with all new registrations.Co-ordinate the Development and the publication of the South African Fever Guidelinetogether with the South African Pediatric Working Group and the Society for Emergency DoctorsCo-ordinate and Liaise with various Societies, regarding the conferences. Arrange for the Stands, Activities and Education SeminarsDevelop Print Media Plan including Article sourcing.Develop Electronic Detail Aids and Marketing Material in the form of Detail Aids, Leave Behind, Hi viz Campaigns &Marketing Material.

Develop Product Training for analgesics, Upper GI products,Cardiovascular and Cold and Flu products Develop sales courses for both the local and international business. Include in-fieldcoaching methods. Participated in the development of the Dynamic Detailing Platform whichis a global initiative. Develop train the trainer material for developing markets and also conduct go to marketstrategy for developing markets in Africa and the Middle East.Responsible for all communication to Healthcare professionals including Doctors and Pharmacists.Responsible for managing Doctor Detailing team nationally consisting of 13representatives.§ Liase with marketing regarding the effectiveness of the marketing message and ensuringthat it gets delivered to the Healthcare Professionals through Detailing.§ Keep abreast with developments within the medical aid environment.§ Ensure that all communication that goes into the field is aligned with the MarketingCode of Ethics.§ Train all representatives and Brand Consultants on products and detailing methods andcall processes.. § Developed a merchandising Manual which covered all aspects of the 3 D and 4 Pcomponents that are required for selling effectively.. § Developed training material for Front Shop Assistants so as to assist them in recommendpharmaceutical brands to consumers.§ Develop training material for Dis-Chem and New Clicks so as to assist them in up-skilling their FSA's and Merchandisers.§ Develop training material on business principles for Pharmacists for a National RoadShow.§ Develop training material on business principles for Pharmacists for a National RoadShow.Handle the tender business on various brands such as Gaviscon, Bonjela and Mycota.

Initialize and found a call centre to liaise with administrators and medical aids onbehalf of members and beneficiaries regarding re-imbursement of claims in accordance withAct 131 of Medical Schemes.§ Manage and develop 8 Drug Access Administrators country wide, monitor and motivate themto increase business and reach targets as set out by myself § Train and develop Drug Access Administrators in order to negotiate with administratorsand medical aid effectively in order to obtain re-imbursement for members.§ Showed growth of 485 % from 2005 to 2006. Growth in business of 287 % from 2006 to2007. § Maintained a success rate of queries handled of 95 % for the full period.§ Maitained relationships with key opinion leaders, hospital groups. Doctor groups andprivate customers.§ Develop programs in order to increase business via the Drug Access department.§ Liaise with Council of Medical Schemes regarding any infringements by Medical Schemesand Administrators.§ Keep abreast with developments within the medical aid environment.§ Report on changes and developments to all stake holders including providers, membersand manufactures.§ Liaise with IMSA (Innovated Medicines of South Africa) regarding discrepancies in theMedical Aid environment. § Assist product managers in the strategic positioning of products in order to ensurethat access to funders re-imbursement is more accessible. § Ensure the Medical Aids receive all relevant documentation so as to comply acomprehensive dossier.§ Instill trust in providers regarding the efficiency of the Medical Aid environment.§ Ensure that this is done within the frame work of corporate values.

Training of professional sales representatives regarding anatomy physiology,pharmacology, competitor environment and clinical data of Cardiology, microbiology andrespiratory conditions.§ Developing training programs on both medical knowledge as well as skills developmentincluding sales and marketing skills.§ Ensure that all sales representatives were equipped to handle difficult queries fromgeneral practitioners and specialists regarding the products that they were selling.§ Develop and implement DOTS training to ensure correct administration of Tuberculosismedication.§ Maintain a training standard with a pass rate of 85 % on all training programs. Develop sales training programs for sales representatives and sales managers.Train sales managers to train and coach sales representatives in selling skills.§ To assist product managers in implementation of marketing strategies and role out tosales force.§ Develop an intranet site to facilitate long distance training of professional salesrepresentatives.§ To develop accreditation programs in line with CIETA guidelines§ To provide in field training of professional sales representatives and refine skillsrequired.§ Attend international training conferences and liaise with global trainers tostandardize training through out the global corporation.§ Cross functionality with Marketing and sales departments

Detail and sell various products to general practitioners and specialists in the fieldof cardiology, diabetes, endocrinology and micro biology.§ Attend various congresses and journal clubs to enhance and develop relationships withthought leaders and key stake holders.§ Analyze the market and determine new markets that can be penetrated and also obtaingrowth from existing markets.§ Liaise with pharmacists and manage health care organizations regarding formularyinclusion of various products. § Design and develop marketing strategies so as to obtain maximum market penetration.§ Arrange various functions for various stake holders' ands providers to increase salesrevenues.§ Over achiever for 3 years running.

Private Banking Insurance Broker§ Maintain an existing client base of +/- 2000 clients insurance interests in the Medicaland dental field.§ Liaise with re-insurers so as to prevent increase risk exposure.§ Negotiate with insurance companies regarding rates and claims that are to be settled.§ Develop new business leads from new financing that was granted by Investec PrivateBank.§ Create and develop work flow system regarding easier and effective management ofinsurance products marketed and sold by Investec Insurance Brokers.§ Responsible for Credit control of R 1 000 000 per month.

Bsc, Pharmacology

Hdiped, Education Technology

Bsc Pharmcology, Bsc ( Pharmacology)

Birnum Business College Johannesburg § Advanced Marketing Skills 2001 Aventis Johannesburg § Training for Excellence in Marketing Ability.

Matic, Biology, History