Responsible for developing and executing North American go-to-market strategy, initial B2B & B2C product launches and integrated MARCOM plan as part of Samsung’s initial entry into the LED Lighting industry.* North American Go-To-Market Strategy: Managed and collaborated with an international cross-functional team to develop North American channel management strategy between OEM, Consumer and Professional channels. Developed global pricing policy and established product and market positioning for Samsung’s entry into the lighting market. Identified key B2B distributors, agents and direct accounts for short and long term growth and negotiated representation agreements between Samsung and these partners.* Integrated MARCOM plan: Directed and partnered with corporate marketing communications team to develop an integrated MARCOM plan including branding, public relations, advertising, trade shows, seminars/events & collateral materials. Coordinated an international team to optimize the Samsung B2B website and to develop B2C website messaging and content on the existing Samsung Electronics website. Designed a B2B online project registration system that enabled channel partners to register projects and request samples via computers, tablets and smart phone devices.* Product Management and launches: Conducted market and customer research to determine market and product requirements. Led New Product Initiatives (NPI), including product development, launch, sales training, presentations, sales tools, competitive analysis (value maps) and general sales support. Based on initial product availability, created a multiple platform product launch campaign to our B2B channel partners. Developed product launch tools such as sales kits, web/print materials and PR messaging and releases to launch initial products into the North American market.

Director of Marketing for a start-up LED Lighting manufacturer specializing in LED integral replacement lamps. Successfully launched major marketing campaign focused on promoting LED replacement lamps to the hospitality, restaurant and retail industries.* Quickly positioned LEDnovation as a thought leader in the industry with a reputation built on technological innovation and quality products.* Launched LEDnovation product line into the commercial lighting industry. * Developed creative sales channels for product line. * Responsible for all marketing activities including public relations, branding, creative, advertising, copywriting, website design, creation of sales support tools and tradeshow design & relations.* Worked closely with utility companies to establish rebates for the LEDnovation product line.

Corporate Marketing Manager for an advanced lighting technology company specializing in LED and Fiber Optic Lighting technologies, encompassing 4 distinct markets throughout the world. Responsible for developing and executing marketing strategies to maximize market awareness and drive sales within the commercial lighting, sign lighting, pool & spa lighting and LED retrofit lamp markets.