With over a decade of experience in marketing and hospitality, I am passionate about creating and executing innovative campaigns that connect with consumers and drive business results. I have a master's degree in International Business and a strong background in brand management & marketing, social media marketing, and the alcohol beverage industry. Currently, I am an Associate Field Marketing Manager at Beam Suntory, a world leader in premium spirits, where I ensure consistent brand messaging and strategies are implemented at every consumer touchpoint across 8 US states.In my current role, I collaborate with cross-functional teams, including Sales, PR, Finance, Brand Teams, and various agencies, to effectively execute marketing initiatives. I also manage multi-brand sports partnerships to enhance visibility and engagement, aligning assets with brand strategies, and exploring further collaboration opportunities. Additionally, I develop and implement regional marketing plans to drive brand awareness, customer acquisition, and market penetration. I monitor and analyze marketing campaign performance, providing actionable insights for continuous improvement. Previously, I oversaw Maker’s Mark marketing efforts across our Central Region, and before that, I was an Associate Brand Manager for Kilbeggan Distilling Company, both part of the Beam Suntory portfolio.