Michael Egan Email & Phone Number

Dublin, Ie

New York City, Us

Ensure consistent brand messaging and strategies are implemented at every consumer touchpoint by closely working with our teams across 8 states.Partner with cross-functional teams, including Sales, PR, Finance, Brand Teams, and various agencies, to effectively execute marketing initiatives.Manage multi-brand sports partnerships to enhance visibility and engagement, aligning assets with brand strategies, and exploring further collaboration opportunities.Develop and implement regional marketing plans to drive brand awareness, customer acquisition, and market penetration. Monitor and analyze marketing campaign performance, providing actionable insights for continuous improvement to leadership teams.Conduct market research and competitor analysis to identify year-round opportunities and stay ahead of market trends.

New York, Ny, Us

Oversee Maker’s Mark marketing efforts across our Central Region. Responsibilities including developing and executing marketing strategies and campaigns that build brand awareness, drive sales, and deepen consumer engagement. Collaborate with cross-functional teams, including sales, PR, and creative agencies, to ensure brand consistency and alignment with business objectives. Stay up-to-date with market trends and consumer insights, leveraging that knowledge to identify new opportunities to grow our Maker’s Mark brand.

New York, Ny, Us

Collaborated with the global brand house to develop and execute impactful campaigns and marketing strategies tailored for the US market.Worked closely with the US sales teams to strengthen brand presence within on and off-premise accounts, strategizing to maximize visibility and sales opportunities.Cultivated strong relationships with distributor partners to ensure effective brand representation and distribution across the US market.Implemented innovative marketing initiatives to drive brand awareness and engagement, resulting in increased market share and brand loyalty.Analyzed market trends and consumer insights to inform product development and marketing strategies, ensuring alignment with brand objectives and market demands.

New York, Ny, Us

Proudly served as US Irish Whiskey Ambassador managing our Irish Whiskey advocacy efforts across 15 key US states. Was part of a small team of 4 that kick started our Irish incubator model and as a result, grew to manage a team of 20+ Brand Ambassadors over a two-year period across 13 states, orchestrating cohesive brand representation and market engagement strategies.Instrumental in propelling our premium plus Irish business growth by over 30% year on year, through targeted initiatives and effective team leadership.

New York, Ny, Us

Responsible for the growth of the Kilbeggan Distilling Companies portfolio for Beam Inc. in Chicago. Develop and maintain key relationships with both on and off premise accounts to increase distribution. Continually drive brand awareness and education of Beam’s Irish whiskies.

Dublin, County Dublin, Ie

Employed as a ‘visitor experience expert’ at the Guinness Storehouse, Ireland’s most popular tourist attraction. Duties included brand and brewery education through guided tours, managing bar staff, ensuring customer satisfaction

Brewster, Ma, Us

Acted as assistant restaurant manager at one of Cape Cod’s finest eateries. Role included managing and ordering inventory, recruiting the best staff in the industry, producing weekly rosters, overseeing events and wedding parties.

Fuschl, At

Employed as a ‘Student Brand Manager’ whilst studying at DIT. Role involved event coordination, promotion and brand awareness throughout Dublin’s vibrant college community. Managed up to 20 accounts that were visited weekly, ensuring there was maximum availability and visibility of Red Bull stock and POS material.

Msc In International Business Development, International Business

Bsc Tourism Marketing

Education record