Michael Eichhorn Email & Phone Number

Huntersville, Nc

PlayPower, Inc. is a leading manufacturer of outdoor recreational products and the world’s largest, fully integrated manufacturer of commercial playground equipment, surfacing solutions, floating dock systems and lifts for boats and personal watercraft, shade solutions and site amenities and furnishings. PlayPower is a portfolio company of Littlejohn & Co. The company is headquartered in Huntersville, NC, with marketing, sales and manufacturing facilities in Monett, MO; Lewisburg, PA, Englewood, CO, Silverlake, IN and Dallas, TX; Nogales, Mexico; Selby, England; Perth, Scotland; Sosnowiec, Poland; and Aneby, Sweden. PlayPower, Inc’s. goal is to lead the market in all areas in which it competes and to continue to bring innovation and fun to the marketplace.

Huntersville, Nc

Davison, Mi

Led team of 10 combined across 2 business entities in all aspects of engagement management. Established and cultivated relationships with client executives to define business needs. Crafted innovative solution strategies for Municipal/Commercial Waste sales, broadcast media development, advertising placement, and public relations.Key Achievements Orchestrated launch and development of Rewards for Recycling, a Web-based recycling affinity program. Secured partnership with Fox TV affiliate for corporate development opportunities, sparking new sales channels for broadcasting and media operations. Grew program membership from scratch to more than 64K in less than 2 years, leveraging intensive new/social media, traditional media, marketing, and informational campaigns to increase residential program penetration locally from 18% to nearly 60%. Fostered comprehensive working relationship with Richfield Landfill, Inc. and Richfield Management, LLC creating business development, media placement, and public relations strategies that vaulted Richfield to among the leading independent waste haulers throughout Michigan. Represented several Catholic Diocese with Media representation, public relations and marketing. Created “Welcome Home Sunday” campaign inviting Catholics back to church.

Flint, Mi

Directed team of 53 in all aspects of station operations, including sales, marketing, business development, promotions and sponsorships, production, traffic, news, engineering, and business administration. Devised strategies to improve performance and market share. Planned and managed annual operating budget. Key Achievements Transformed the station into the most efficient company-wide, obtaining a broadcast cash flow of 53%. Fueled exponential market share growth of 3 points overall and up to 3.5 points for specific categories.