Michael Eisenstein Email & Phone Number

Alexandria, Va

Digital content and disruptive ideation for information publishers. Development of innovative digital strategies for maximum competitive advantage. Raising the revenue ceiling on digital portfolios and unlocking hidden value.

Arlington, Va

Provided leadership for consumer and professional products across the Association, including its science and medicine book, journals and magazine publishing. Ensure that the Association's future digital products provide a compelling value proposition for end users and partners and become a commercial success. Develop product benefits that support patients, clinical researchers, scientists and clinicians.

Arlington, Va

Directed the largest subscription-based business unit of Bloomberg BNA, with four publishing divisions, all BNA reporters and correspondents and a staff of 290. Maintained accountability for revenue and margins, all news and reference content, new digital product development, the migration of the legacy print business, brand and product management, and strategic marketing. Grew intellectual property, privacy and data security, labor and employment, healthcare, employee benefits, securities and tax news product lines.— Reinvigorated company culture and products, increased sales, and improved renewal rates by developing innovative new platform and new brand attributes including thought leadership with the development of the award winning BNA Insights--thousands of cutting edge articles by the nation's leading attorneys. — Created, developed, and launched twelve streamlined resource centers within a 36-month period that integrated all company publishing assets for core vertical markets. Efforts resulted in easier access to company products for both customers and sales, increased renewal rates in key market areas, and a significant increase in new sales in core verticals. — Conceptualized and managed the business unit's first mobile applications. The Bloomberg BNA Insights App has been voted the 2013 Best Legal News iPad App by the National Law Journal reader community. — Reorganized and realigned staff to become more customer-centric, which resulted in a business-wide cultural change driven by product reinventions.

Pikesville, Md

Spearheaded the development of innovative uses for digital content as a principal consultant for information-based publishers. — Orchestrated digital strategy, ideation, and product development, while also auditing existing digital content for effectiveness. — Led the implementation of new processes for improvement in efficiency and migration of print to digital models.

Oversaw two business units: Thompson Publishing Group (Legal and HR publishing) and AHCMedia (Medical publishing), with a staff of 120 and nine direct reports.— Led migration of print products to web formats, with a focus on limiting print revenue attrition while driving profitable electronic growth. Also led the development of six new products, leveraging existing content reformatted to match end user workflow and providing a new engaging brand experience for the end user with web look and feel. — Improved and relaunched neglected products, increased efficiency in sales and marketing, and introduced web-based marketing strategies. — Devised ways to improve processes and products without additional cost. Licensed an open-source technology from an Australian organization at no cost, and identified offshore web development available at minimal cost.— Redeveloped and relaunched the Thompson.com website.

Farmington Hills, Michigan

Directed the market-leading library reference publishing division, with a focus on aggressive migration of print to high-growth subscription-based electronic products and the development of innovative curriculum-sensitive supplemental education solutions. — Drove double-digit growth for Gale’s K12 electronic databases, with five-year CAGR of 19% in a flat to declining market. — Led accelerated migration of print titles to electronic formats, which increased margins by 20%. — Created new electronic products with global markets.— Initiated a new model for driving Gale to the web, beginning with a new social issues database leveraging proprietary library database content to help students learn about and be able to argue global issues. — Received the SIAA CODiE Award for Best Online Science Product in 2007, and was a finalist for the SIAA CODiE Award in Best Online Social Studies Instructional Solution in 2008 and the Best Reading/English Instructional Solution in 2008.

Conceptualized and executed end-to-end workforce productivity solutions based on gold standard assessments, job analysis, training and consulting. Collaborated closely with clients of various sizes to ascertain workforce productivity needs and create personalized solutions to improve efficiency. Led the overall strategic planning, growth, and development of the division, with significant focus on change management, cultural change, organizational development, migration from print to electronic models, new product development, and sales and marketing.— Created a new scalable solution set of products and services, migrating from paper/CD models to integrated online solutions. Introduced modern, web-based marketing techniques to the division, and brought successful lead generation marketing strategies to the organization. — Drove new business by introducing and installing account management services. — Rebranded the division to allow it to more fully embrace market needs. Shifted the business model from non-recurring sales to recurring revenue models, and moved sales from a transactional to a consultative model, which drove premium pricing. — Established a significant partnership with ASTD that enhanced the brand, drove new revenue streams, and facilitated the development of a joint course. — Generated significant increase in revenue and margin, exceeding budget (margins) by 50% in first full year.

Lawrenceville, Nj

Transformed Peterson's from an information-based model to a premium online services model with must-have solutions and services targeted at $1+ billion markets. Conceptualized a new strategic direction for the company and drove business well beyond the trade to higher margin, scalable, predictable revenue sources. Responsible for acquisitions, and led Peterson's to be sold to NelNet in 2005. — Created a new online adaptive curriculum test preparation product category that grew new markets and substantial new revenue streams. — Conceptualized and developed a new personalized model for financial aid services, including BestCollegeDeals, the first online service that linked personal financial circumstances to the best aid opportunities. — Orchestrated the acquisition of CyberEdit.com.— Doubled revenue in the first year and tripled revenue within the second year by refining segmentation, enhancing partnerships, leveraging core competencies within Thomson Learning, and obtaining exclusive partnerships with one of the nation's leading job search boards.

-- Held an important leadership role in strategic and tactical marketing, product management and productization, market communication and events, website development, market research, competitive intelligence, and account management, as one of six founding members. -- Developed the company's business strategy and modeling and overall strategic direction of the organization. -- Created strong working relationships with key players at client accounts, which led to total client satisfaction and increased business.

Responsible for strategic and tactical product development for all topical products for proprietary online service and web. Led strategic planning and development of all national, regional and law school publishing activity for print and CD ROM products, as well as for secondary value added content development for LEXIS proprietary online service. Chairman, Executive Publishing Committee.

J.D., Law

Artificial Intelligence: Implications For Business Strategy, Mit Sloan School Of Management, 2018

B.A., Political Science