Michael Emmanuel Email & Phone Number

Lagos State, Nigeria

- Dig deep into brand outlook and positioning to identify key approaches to establish industry thought leadership through content.- Research and develop value-adding blog content optimized for search engines, matching search ranking opportunities and complying with SEO best practices to increase brand visibility.- Simplify food-relevant topics and subjects.

- Create and publish articles on cryptocurrency and blockchain, offering unique insights on market trends, investments, etc.

Tel Aviv District, Israel

- Managed the content processes at Adoric, including refining content strategies, creating a content calendar, and aligning content publication timeline to the calendar.- Leveraged SEO tools such as SERanking and Ahrefs to research keywords and developed article briefs for the content team.- Collaborated with the customer success team to ideate product.

South Africa

• Created long-form and short-form articles that interpreted clients’ briefs and capturedunique angles to different subject interests.
• Performed thorough editing on website copies written to match sales objectives for different clients with an average of 30% bump in organic reach.
• Researched relevant keywords that improve client engagement and increase conversions.
• Contributed long-form articles to the weekly agency newsletter, discussing relevant topics around marketing, sales, and branding.

Accra, Greater Accra Region, Ghana

• Wrote and set up a subscription email drip campaign series that improved CTR by 17% within one month.
• Prepared and executed a three-month content strategy based on feedback from users’persona, content goals, and keywords research.
• Created weekly short-form posts scheduled on the company blog, relevant to the overall content strategy, with a 30% increase in readership and engagement over three active months.
• Drafted and sent monthly product update emails and announcement posts to all users, with up to a 28% open rate on emails.
• Curated and set up detailed help centre resources coving customers’ frequently asked questions (FAQs) related to the company’s core services.

- Research relevant blog content topics on climate change and preservation to improve blog visibility and awareness. - Write and edit short-form blog posts published once weekly and distributed across social media platforms.

Suffolk County, New York, United States

• Created fact-checked SEO-compliant blog articles on waterproofing and construction, including prevention and repair tips for better living.
• Liaised with the digital marketer to plan the weekly calendar and review published blog contents.
• Collaborated with other writers, managing their weekly deliveries and editing articles to ensure an efficient workflow.

Lagos, Nigeria

- Wrote social media content that increased awareness and visibility over three months.- Co-planned a content calendar and wrote blog posts on leadership, organizational management, and workplace efficiency.

Chemistry, Industrial Chemistry

- Taken courses in vital aspects of industrial chemistry including Polymer Chemistry, Inorganic Chemistry, and Petroleum Chemistry.

Marketing

- Learning in-depth marketing across content, technical, product, and digital marketing.

English Language And Literature/Letters

A 30-Day Creative Writing Course offered by the William McGuffey Academy.