* Lead financial analyst on all marketing-related tasks for FP&A team, along with financial reporting touching other aspects of the business.* Analyzed financial impacts of changes related to product offerings and pricing, assisted in annual product budgeting, and created new monthly dashboards for product performance.* Assembled financial reporting for partner marketing and customer outreach efforts, as well as web metric-based supplemental dashboards for internal and external distribution.* Managed all pay per click campaigns alongside VP of Online Marketing, analyzed monthly quarterly financials, and developed annual PPC budget, tripling EBITDA from 2016 to 2020.* Responsible for all customer satisfaction analysis. Project lead on all new weekly/monthly report development, and delivered information for executive board presentations.* Led analysis on website and consumer experience testing to improve click through and upsell take rates, presenting results to VPs and C-suite executives.* Aggregated all office lease information and documents, and chronicled the financial benefits of all rent relief efforts made during Covid-19 pandemic.

* Provided analytical insights to all areas of company’s digital business, developing high-level strategies and providing insights for ground-level implementation.* Used Adobe Analytics to create scheduled and ad hoc reports to stakeholders.* Worked closely with digital custom program team to assist in delivering their campaigns, increasing margins +10% while monthly revenue tripled engagement goals were met.* Optimized internal modules to drive visitors to most lucrative ad media campaigns.* Point man for creation of all Excel dashboards across all departments.* Wrote Adobe tracking requirements and QA’d pre-launch for new online properties.* Acted as in-house SEO expert, ensuring best practices met to maximize organic traffic.* Conducted deep dives with editorial staff to find optimal subjects to write new content on, doubling average search traffic for content within first 6 months of launch.* Monitored site health and created automated alerts to inform technology of any site breaks.

* Responsible for helping develop and implement online marketing strategies.* Assisted in development of new website, writing copy & developing ideas for functionality.* Refined content and metadata on website to improve user experience and SERP rankings.* Improved SEO with tasks such as getting local citations listed and managing backlinks.* Analyzed metrics and created reports using data from Google Analytics and Adwords.* Managed company’s blog, social media accounts, and Google AdWords PPC campaigns.* Monitored competitors and performed competitive analyses.

* Used SEO best practices to improve site’s visibility with search engines.* Managed company’s social media and content platforms.* Analyzed web traffic metrics and reported on them to supervisor* Placed in charge of assembling the company’s quarterly newsletter.* Wrote and co-produced video marketing material and on-location articles.