My passion for exploiting business opportunities comes from a childhood with a strong connection to my family’s business, which from an early stage involved and engaged us in an exploration of businesses. Personally, I have always felt attracted to the idea of operating a company, but through my education I realized that my real passion lays in the optimizations of firms.This passion led to the idea of starting my own company – not to earn money, but to learn and experience the reality of developing and operating a firm, first hand. This experience gave me the opportunity to try out my learned skills and adapt some new. Besides this, I have through my student jobs worked with marketing planning and execution, as well as strategic analysis and advising. By engaging in the knowledge of Innovation, internationalization, globalization and in general focal business development - I have studied ways to improve existing companies, as well as starting entrepreneurial firms, to fit a global context, to utilize international opportunities and to evade the threats. I believe real value are created when the academic knowledge is enhanced by first-hand experience, and when focal firms get involved with the knowledge of academia.In my adult life I have put an honor in setting personal goals to challenge and push myself forward. This have led to personal learning through both failures and great experiences, e.g. through my first Marathon in Berlin, my exchange period at Bocconi University or reception of “volunteer of the year – 2014” rewarded for my work at FDF Herning 2.My skill set is best utilized in a marketing and strategic role, to engage in the development of the company’s further exploitation and exploration, through an analytical and strategic way.Please reach out over mail at Madsen826@gmail.com if you’re interested in learning more about me.