Michael White Email & Phone Number

Black Mountain, NC, US

Salt Lake City, UT, US

• Responsible for strategy and execution of all website initiatives, analytics, SEO and performancereporting.
• Led a global team of web professionals in the migration from Wordpress to Webflow. ImplementedSmartling for proxy-based, web translation in 7 regions. Implemented a global, digital contentstrategy using localized SEO.
• Accountable for all digital marketing and sales systems, strategy and performance (6Sense, Domo,Pardot, Signals, Webflow, Salesloft, Seismic, Salesforce, ZoomInfo and more)
• Responsible for a team of six SDRs with a focus on outbound sales activity. Implemented Salesloft forstandardized cadences. Responsible for driving demand and reporting to sales leadership aboutperformance against.

Waltham, Massachusetts, US

• Responsible for guiding the digital marketing strategy and execution from the web to the back-office
• Ownership of marketing analytics and reporting
• Management of vendor relationships and a variety of digital marketing agencies

Rock Hill, SC, US

• Responsible for leading a global team of campaign managers and web professionals to bring the overall marketing strategy to life
• My team is accountable for: search engine optimization and marketing, email campaigns and automated nurture programs, account-based marketing, programmatic display advertising, retargeting, website development and much.
• Managed vendor relationships and worked directly with a variety of digital marketing agencies
• Responsible for the management of a 5M+ budget to support global marketing efforts

Rock Hill, SC, US

• Led a team of developers and designers that managed a multi-language, modern Acquia Drupal CMS in 3dsystems.com
• Created, managed and maintained marketing automation pipelines between the company website, Pardot, Salesforce, Drift chat, GoToWebinar and more
• Responsible for the transformation from a product-focused web strategy to an industry-based approach
• Managed agency relationships to optimize the website for search engine visibility and improved conversion rates
• Directed chat marketing strategy on 3dsystems.com to harvest opportunities generating 7x improvement year over year
• Responsible for reporting on web-based KPIs to senior leadership

Rock Hill, SC, US

• Consolidated over 300 websites gathered via more than 50 acquisitions into one, global web operation
• Established standard web KPIs, A/B testing methods and website content personalization.
• Delivered a global Content Delivery Network (CDN) to drive site speed and add new Acquia capabilities to support regionalized content publication
• Full-stack web development on an enterprise Drupal 8 CMS
• Skills used: Drupal, Javascript, PHP, MySQL, more

Rock Hill, SC, US

• Created the first, web-based, 3D part quotation tool for 3D Systems’ On Demand Parts business.
• Developed the first touch-screen interface for an SLA 3D Printer. User interaction took place via a web app housed in a chrome browser that interacted with a custom web server that communicated with the printer firmware
• Worked with an external vendor to deliver a DICOM eCommerce platform for physicians. Digital scans were imported into a tool that was integrated with a custom eCommerce backend for ordering 3D printed parts
• Skills used: Java, C#, PHP, Lighttpd, SQLite, MySQL, more

Armonk, New York, NY, US

I was a Senior I/T Specialist with IBM. For the past seven years my primary focus was with IBM’s Java-based, Expense Reporting Solution. My roles encompassed Lead Development, Business Analysis, and Project Management, and I implemented solutions for a number of Fortune 500 clients. My technical expertise includes: Java, Java Servlets, Java Server Pages.

US

I was responsible for the Internet and Intranet web presence for Advanced Automation (A manufacturing automation company in Greenville, SC - think robotic assembly lines). This position was part of a Co-op program through Clemson University.