Michael Ernest Nwah Email & Phone Number

Lagos, Nigeria

Marketing Lead for the following Brands under BA Distribution. 1. Carlo Rossi Wine2. Andre wine 3. Castillo Grande wine4. Dominio Del Rey wine5. Scots Highland Whisky 6. Casa Dorado Health DrinkDigital Marketing Lead for Saharan Distillers products. Project co-lead on new product development which involves but not limited to market research, product design, package/label design, product tasting, order forecast, etc.Stakeholders management: vendor and partner manufacturers, vineyards etc. The engagement and communications with aforementioned partners including other key stakeholders like government bodies -embassy, customs, Nafdac - for products slated for importation. Developed and executed successful marketing campaigns that increased brand awareness by 40%.Managed a team of employees, providing direction and support to ensure successful project completion.Devised and implemented strategies to increase customer engagement and retention.Established a budget and forecasted costs for marketing initiatives. Also forecasted market sales for importation orders. Conducted market research to identify key trends and customer needs. Monitored ROI to measure the success of marketing campaigns.Analyzed performance data and reported on marketing metrics.Utilized current technologies to create and optimize digital marketing efforts. Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement. Managed and coordinated the development of digital content, including website, blog and social media posts.Developed and managed multiple online advertising campaigns, including Google AdWords, to increase lead generation and ROI.Created and maintained content calendar to ensure timely release of content across multiple channels.Targeted regional marketing in the North for none alcoholic products; In the East, whisky and other beverages.

Joined the company to help launch the organization and pilot various sustainable/circular economy initiatives.I led the organisation's marketing and communication endeavours, and during my time with the company, we launched the company, scored various funding, helped supply PPEs to communities and frontline workers at the peak of the COVID19 pandemic. We also scored interviews and press with outlets like CNN, BBC, British Council, etc.Developed strategies and tactics to introduce the world to GIVO and what the organization represents.Planned and implemented marketing campaigns from ideation to execution.Developed product packaging designs, product brochures, etc., with sustainability at the helm of it.Opened and launched the digital marketing efforts of the organization - this also included content creation and overall digital marketing strategy.Contributed to fostering strategic relationships and partnership with frontline workers, marginalized communities, government (particularly the waste municipal authorities), other key industry players, agencies and vendors.Prepared the marketing budget quarterly and ensured the allocating of funds wisely.Oversaw marketing material, from website banners to hard copy brochures and case studies.Measured and reported on marketing campaigns' performance, gained insights while benchmarking with the GIVO's goals as a company.Analyzed consumer behaviour and adjusted email and advertising campaigns accordingly.Worked with the organization's network across two continents to amplify the marketing efforts.

Lagos, Nigeria.

Worked with developers to develop and implement a new ERP system for the entire organization.Developed brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.Planned and executed all communications and media actions on all channels, including online and social media.Co-handled product development, pricing and new product launch as well as developing new business opportunities such products.Created and managed promotional collateral that established and maintained product branding.Managed the budget for advertising and promotional items Executed successful sales, awareness, and CSR campaigns.Tracked competition and analyzed customer insights.Delivered monthly report on both offline and online activities.Executed all digital campaigns, updates and monitoring – website, social media, etc.Implemented proper data collating and segmentation.Grew the brand’s almost non-existent pages and triple the brand’s following on social media as well an overall increase in engagement.Served as the company’s voice on the corporate group level – VFD GROUP Assisted and served as one of the communications personnel on the group level for over seven months.Repositioned the brand and worked with the client experience team to deliver customer satisfaction.

Nigeria

Led cross-functional teams that collaborated as a focused unit to achieve aggressive business goals and drive the evolution of concepts into achievable business strategies.Effectively managed projects and client process with close attention to budgets, timeframes, quality, and product specifications.Identified and capitalized on new growth opportunities for company and client through market analysis, product/brand development expertise, and keen business instincts.Developed and implemented strategies that increased company awareness and profitability.Conceived, initiated, and implemented the usage of state of the art collaboration tools software program resulting in an increase in productivity, which led to the reduction of redundancy, and improved client service satisfaction.Planned and executed the agency’s annual open house event called Digital Coffee. Worked on one of the agency’s biggest brief, pitched and won World Bank’s Lighting Africa project.Contributed in bringing in new accounts like World Bank, Leadway Pension, and Dufil’s Indomie.

Nigeria

The Lighting Africa project is a campaign initiative by the World Bank to encourage people in Sub Saharan Africa to look to solar as an alternative to less sustainable means of power.• Conducted the preliminary research on the project. Outlined the team needed and the resources needed. Managed a cross-functional team of graphic artists, content strategists, PR analysts and brand managers to pitch and bid for the project, subsequently winning the account in competition with 8 agencies. • Created content strategy, pillars, project plan and timeline of the project, aligning creative team to project expectations.• Conducted social media and Digital Advertising training for World Bank Communications team for Sub-Saharan Africa to ensure optimal collaboration on the campaign upon implementation. • Coordinated with creative and events agencies to streamline on campaign messaging, creative direction and implementation• Designed content framework, direction and pillars for communication materials to be used in the campaigns• Engaged relevant stakeholders online influencers, media vendors. Also planned and set up Digital ads on Google AdWords and Social media.

Lagos, Nigeria

Excelled in Account Management Service and made V.P Account by late 2015.Led a team of other account managers to manage the ‘smaller’ accounts while I managed the top clients.Won the Union Bank of Nigeria digital brief and single-handedly managed the Union Bank Account. Grew the brand’s page from non-existence to one of the top banks doing digital media in the Country.Ensured the submission and featuring of Union Bank of Nigeria on Financial Brand (a global financial platform)Headed the account during the brand rebranding and repositioning of Union Bank from ‘an old bank’ [sic] to a youthful bank.Pitched and won the Agency’s topmost paying client account, Leadway Assurance and contributed to brand digital presence which was extremely poor.Worked on several successful British Council projects like Enterprise Challenge, three Education UK exhibitions and other smaller projects like specific university promotions.Conducted digital marketing training with the training arm of the agency.

Lagos, Nigeria

Managed pre-existing clients like Nasco, Gossy Natural Spring Water, Grand Pure Soya Oil, Vital Feeds, Grenadines Homes and Property Mart.Led the digital strategy, monitor and prepare media plans and reports, content strategy, production and development of digital tools e.g. websites, apps, social channels, email marketing, etc.Strategizing and executing online campaigns for brands like Union Bank, British Council and Grand Pure Soya Oil.Handled the setting up of Google Ads for all clients handled by the agency. Also got the Agency Google Partner certified.Developed campaign plans and work-flow to guide delivery, taking into account internal capabilities (time, in-house or interstate resources and skill sets required) and dependencies.Created and uploaded content to clients social media pages, website and blogs.Managed and monitored clients social media pages.Conducted daily tracking of competition activities for the agency as well as the clients.

Certificate, Sustainable Business Strategy

Sustainable Business Strategy provided the knowledge and tools to become a purpose-driven business leader. The program explored.

Post Graduate Diploma, Maritime Transport Technology

Bachelor Of Science (B.Sc.), Marine Sciences

Wassce