Michael B. Esilaba

Michael B. Esilaba Email and Phone Number

Executive Director @ ZuriPlanet ๐ŸŒ | Climate Solutions Educator | Adviser to Sustainable-Conscious Brands ๐ŸŒฟ | Digital Strategist. @ ZuriPlanet
Michael B. Esilaba's Location
Nairobi County, Kenya, Kenya
Michael B. Esilaba's Contact Details

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About Michael B. Esilaba

Michael started his career at WPP-Scangroup as a Trainee Media Planner, working on campaigns for Coca-Cola and Kenya Power. There, he developed problem-solving skills and a strong understanding of audience engagement across various media platforms. He then transitioned to Nation Media Group, where he excelled as a Key Account Manager, receiving the CEO Award for Excellence in Business Development.As the Above the Line Communications Manager at Telkom Kenya, Michael contributed to high-impact product and brand campaigns, overseeing creative and media agencies for successful launches. At Wananchi Group, he created strategic marketing plans for both B2B and B2C sectors, demonstrating his adaptability. Additionally, he served as a Management Board Member and Director of Marketing at Africa Nazarene University, shaping strategic direction and operational execution.In his role as Executive Director of ZuriPlanet, Michael, supported by the Board of Directors, has skillfully blended his diverse expertise with a genuine dedication to empowering underserved communities in East Africa. His leadership has facilitated the expansion of the organizationโ€™s service offerings and secured grant funding specifically earmarked for community climate education programs provided at no cost to disadvantaged communities. Furthermore, he has positioned ZuriPlanet to deliver comprehensive climate solutions for brands at every stage of their sustainability journey.Michael has been an Adjunct Faculty Member at Strathmore University since 2016, teaching advanced marketing and sustainability courses, and has served as a Digital Marketing Lecturer at Boma International Hospitality College since June 2023. He frequently speaks on topics such as carbon management, ESG, digital sustainability, and sustainability in marketing.For inquiries and partnerships, please contact info@zuri-planet.com.

Michael B. Esilaba's Current Company Details
ZuriPlanet

Zuriplanet

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Executive Director @ ZuriPlanet ๐ŸŒ | Climate Solutions Educator | Adviser to Sustainable-Conscious Brands ๐ŸŒฟ | Digital Strategist.
Michael B. Esilaba Work Experience Details
  • Zuriplanet
    Executive Director
    Zuriplanet Oct 2023 - Present
    Nairobi County, Kenya
    ZuriPlanet is a progressive social enterprise focused on delivering expert climate solutions, carbon management, and Environmental, Social, and Governance (ESG) consulting to sustainability-driven brands. Our dual impact strategy involves dedicating a percentage of our service-generated revenue to provide climate literacy education for underserved communities in East Africa. This effort is strengthened by the support of our devoted donors and partners, empowering communities with the necessary knowledge and skills for successful climate adaptation and resilience.As the Executive Director, Michael is instrumental in leading the organizationโ€™s efforts to assist individuals and organizations in achieving carbon reduction. He is dedicated to enhancing climate adaptation and resilience in East Africa, a region grappling with profound climate challenges. Through his initiatives, Michael empowers individuals, communities, and organizations to effectively navigate environmental disruptions, fostering prosperity amidst the evolving climate landscape.He is a certified Carbon Literacy Trainer accredited by the Carbon Literacy Project. He has actively contributed to the global fight against climate change as a delegate at significant forums, including the UN Climate Change Conferences COP27 in Sharm El-Sheikh, Egypt, and COP28 in Dubai, United Arab Emirates, Africa Climate Summit In addition to his work with ZuriPlanet, Michael is frequently invited as a guest speaker on topics related to carbon reduction, digital sustainability, and sustainability in marketing. For bookings and inquiries regarding partnerships or collaborations, please email info@zuri-planet.com.
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  • Boma International Hospitality College
    Digital Marketing Lecturer
    Boma International Hospitality College Jun 2023 - Present
    Nairobi County, Kenya
    Michael was appointed as a Digital Marketing Lecturer at Boma International Hospitality College (BIHC), renowned as Africa's premier hospitality institution. Soon after his appointment, he took on additional responsibilities, including teaching Business Communications, which further enriched his contributions to the college.With a wealth of marketing experience, Michael offers Culinary Arts learners vital insights into effective marketing strategies and digital communication methods relevant to the hospitality sector. This fusion of marketing principles with culinary education enables students to effectively promote their skills and concepts in a competitive market.His diverse expertise in hospitality, higher education, telecommunications, advertising, and climate solutions uniquely positions Michael to assist organizations in navigating contemporary digital and sustainability challenges. His established experience has led to recognition as a knowledgeable trainer and consultant in sustainability marketing and digital strategy, supporting organizations in their efforts to adapt and thrive.
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  • Strathmore University
    Adjunct Lecturer
    Strathmore University Feb 2016 - Present
    Kenya
    Michael, an Adjunct Lecturer at Strathmore University, plays a crucial role in guiding students through the Chartered Institute of Marketing (CIM) program. He specializes in teaching advanced courses such as the Level 6 Degree equivalent CIM Artificial Intelligence in Marketing Award, Content Strategy Specialist Award, and E-Commerce Specialist Award. Working closely with the team at the Strathmore Institute of Management & Technology, his goal is to equip marketers with skills that are globally relevant and can be applied effectively in their organizations, thus enhancing their professional capabilities and employability.With a strong background in Digital Marketing, Artificial Intelligence in Marketing, and E-Commerce, and a deep commitment to sustainability, Michael is well-suited for consultancy projects and teaching positions. His focus on practical education empowers professionals to navigate the ever-changing marketing landscape while promoting a culture of continuous learning and innovation.
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  • Africa Nazarene University
    Member Of The Management Board
    Africa Nazarene University Apr 2020 - Jun 2021
    Nairobi County, Kenya
    In his previous role as a Board Member at Africa Nazarene University, Michael played a crucial part in shaping the governance and strategic direction of the institution. Reporting directly to the Vice Chancellor and the University Council, he collaborated closely with fellow board members and senior leadership to formulate policies aligned with the university's mission and long-term strategic objectives.During the COVID-19 pandemic, Michael was instrumental in helping the university navigate unprecedented challenges. He led innovative marketing campaigns that capitalized on the university's strengths as a pioneer in online education, ensuring that marketing efforts significantly contributed to fee revenue and provided stability during this difficult period.Michael also actively advocated for innovative teaching methodologies and fostered partnerships with industry stakeholders to align educational offerings with workforce needs and support learner recruitment. His contributions to the University Committee on Marketing, Fundraising & University Relations enhanced the university's public profile and strengthened its community engagement. Michaelโ€™s strategic vision and collaborative approach make him a valuable asset to any board, particularly in the areas of education, governance, and sustainable development.
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  • Africa Nazarene University
    Director Of Marketing
    Africa Nazarene University Jan 2020 - Jun 2021
    Kenya
    Recruited to address critical brand differentiation challenges in a competitive market, reporting directly to the Vice Chancellor and University Council. Tasked with driving a 15% revenue increase within one year through impactful marketing initiatives and targeted enrollment campaigns that align with the universityโ€™s Christian values.Key highlights: Management Board Promotion: Promoted to the Management Board within three months, collaborating with senior executives to shape strategic planning and governance, advancing institutional goals.Performance Management: Implemented initiatives that reduced project completion time from 10 to 6 weeks for both online and offline marketing campaigns, enhancing departmental efficiency to improve the Marketing Department's initiatives and ambition to contribute 30% to the organizationโ€™s fee income.Revenue Growth through AI: Implemented a strategic micro-market approach utilizing AI to identify new segments. This initiative led to a 70% increase in course applications, enhancing the chances of admission and enrollment prior to the introduction of a more strategic segmentation program.Delivered actionable insights through a comprehensive brand audit, positioning the university as a leader in East Africaโ€™s online education sector, achieving a 9% increase in fee income from distance learners during the COVID-19 pandemic.Michael would be a tremendous asset to any organisation that needs a CMO / Marketing Director. With extensive experience in strategic marketing, fundraising, and brand development, he is well-equipped to drive growth and elevate institutional reputation.
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  • Wananchi Group
    Marketing Manager
    Wananchi Group Feb 2018 - Jul 2019
    Kenya
    Recruited to formulate and implement strategic marketing plans for both the B2B and B2C divisions, Michael began with B2B initiatives for SimbaNET (SME Internet), iSAT Africa (Satellite Internet), and Wananchi Telecom (Wholesale Internet). He later progressed to the B2C sector, overseeing ZukuFibre (Consumer Internet) marketing and driving subscriber growth and retention efforts. Michael played a key role in both (B2B/C) divisions by developing targeted acquisition campaigns, reducing churn rates, managing strategic partnerships, and enhancing market visibility, all while ensuring that marketing initiatives aligned with overarching business goals through cross-functional collaboration.Key highlights:Strategic Sponsorships: Michael spearheaded the organizationโ€™s strategic sponsorship of key domestic and international events, including CIO's Fintech Summit, Capacity Middle East, Capacity Africa, and Africa Com. Through his leadership, these initiatives successfully generated high-quality sales leads and enabled deal closures for the sales team, creating a robust annual sales pipeline valued at $1 million for the B2B division.Market Segmentation Strategy: Michael developed a market segmentation strategy and reorganized ZukuFibre's regional marketing team in East Africa. Within six months, he launched targeted campaigns for families, singles, gamer enthusiasts, and youth/music lovers, leading to increased internet subscriptions among these key demographics.Subscription Video-on-Demand (SVOD) Initiative: Michael crafted a strategic SVOD initiative for ZukuFibre that aligned with emerging viewing preferences. He implemented a partnership program with prominent SVOD platforms in Europe and Asia, which resulted in a 20% reduction in churn through targeted retention efforts.
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  • Telkom Kenya
    Communications Manager
    Telkom Kenya Mar 2012 - Aug 2017
    Kenya
    Recruited to lead the implementation of high-impact Above the Line (ATL) campaigns, establishing the backbone of the companyโ€™s marketing strategy. Reporting to the Head of Communications and the CMO, Michael worked closely with internal teams and external agencies to ensure effective customer acquisition, brand growth, and market positioning. He was integral to the development and execution of strategies across diverse marketing channels while also managing agency relationships.Key Highlights:Agency Management: Managed creative, media buying, and digital agencies, overseeing agency selection, pitch processes, and contract negotiations. Ensured campaigns were executed effectively, meeting brand objectives and delivering optimal outcomes for the business.Customer Acquisition and Retention: Directed the implementation of the customer acquisition and retention marketing strategy, providing critical support to the Chief Marketing Officer and Head of Marketing while receiving mentorship. He regularly stepped in as Chief Marketing Officer (CMO) during their absence.Market Share Expansion: Spearheaded the "Do Your Math" campaign, a pioneering comparative price advertising initiative launched during a price war among telecom companies. This campaign successfully increased market share from 7.9% to 12%, earning Telkom Kenya (formerly Telkom Orange) recognition as the fastest-growing network in Kenya (source: CAK, 2016).Rebranding Efforts: Contributed significantly as part of a team under the guidance of the Acting Chief Marketing Officer to oversee the rebranding of Telkom Orange to Telkom Kenya following its acquisition by Helios Investment Partners. He led efforts in brand strategy and identity development while implementing brand governance, collaborating with a premier international agency to ensure a successful launch campaign.
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  • Nation Media Group
    Key Account Manager
    Nation Media Group Mar 2011 - Apr 2012
    Nairobi
    Managed relationships with top-tier clients, ensuring their media strategies align with business objectives while meeting organisational sales targets. Developed proposals for incremental media buying, including cross-selling and upselling across print publications, broadcast media, and digital channels.Received Nation Media Group CEO Award for Excellence in Business Development in 2011, resulting in promotion from Direct Sales Business Executive to Key Account Executive โ€“ Agency, managing a broader portfolio with annual revenue exceeding $10,000,000.Managed high-value clients of my key account advertising agency clients, such as Leo Burnett and Saracen OMD, overseeing portfolios for Telkom Orange, Emirates, and Stanbic Bank. Learnt the strategic importance of client relationship management (CRM) for client acquisition and retention. Played a pivotal role in the strategic rebranding of Kenya Power from Kenya Power & Lighting Company. Managed media placements across digital, print, and broadcast channels, ensuring comprehensive coverage. Made strategic decisions and solved problems to enhance brand visibility and shift public perception from negative to positive.
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  • Nation Media Group
    Business Executive
    Nation Media Group Feb 2010 - Feb 2011
    Nairobi
    Tasked with increasing print media revenues by enhancing sales and growing existing accounts, Michael was promoted to Key Account Executive due to his strong performance in this role. He implemented advanced sales and marketing techniques to provide optimal solutions for clients. The CEO of Nation Media Group recognized him with a Sales Award for surpassing sales goals and profit targets.Michael demonstrated extensive knowledge of print, broadcast, and online advertising platforms, effectively communicating relevant selling points and value propositions to clients through cross-selling advertising solutions. He stayed informed about competitor activities and advised clients and management on necessary tactical actions, providing timely and detailed reports on revenue achievements and sales activities.
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  • Wpp-Scangroup
    Trainee Media Planner
    Wpp-Scangroup Sep 2009 - Feb 2010
    Nairobi
    Michael received training from the organization to develop and deliver advertising messages to key audiences. He recommended effective multimedia and marketing strategies for Coca-Cola brands, including Coke, Fanta, Sprite, Burn, and Dasani Water, in Sub-Saharan Africa. He played a vital role in supporting the launch of Dasani Water in the Kenyan market.As part of his development, Michael was inducted into various departments, including Media Buying, Creative, Media Strategy, Media Planning, Media Technology, and Media Management, which equipped him with comprehensive skills to drive successful marketing initiatives.Additionally, he contributed to media planning for the 2010 FIFA World Cup, sponsored by Coca-Cola. This event aimed to popularize the event, which was hosted in Africa for the first time, and enhance Coca-Colaโ€™s brand image in the region. Following his successful media management of Coca-Cola brands, he transitioned to oversee the Kenya Power & Lighting account (now Kenya Power), ensuring seamless media operations.
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Michael B. Esilaba Skills

Advertising Strategic Planning Marketing Marketing Strategy Business Development Marketing Management Social Media Marketing Market Research Marketing Communications Digital Marketing Integrated Marketing Strategy Public Relations Online Advertising Corporate Branding Business Strategy Media Planning Brand Management Head Of Marketing Regional Marketing Online Marketing Digital Marketing Experience Branding Branding And Identity Online Branding Strategic Marketing Director Marketing Market Planning Digital Strategy Fast Moving Consumer Goods Telecommunications Telecom Digital Media Media Relations Social Media Social Media Communications Media Strategy Media Analysis Education

Michael B. Esilaba Education Details

Frequently Asked Questions about Michael B. Esilaba

What company does Michael B. Esilaba work for?

Michael B. Esilaba works for Zuriplanet

What is Michael B. Esilaba's role at the current company?

Michael B. Esilaba's current role is Executive Director @ ZuriPlanet ๐ŸŒ | Climate Solutions Educator | Adviser to Sustainable-Conscious Brands ๐ŸŒฟ | Digital Strategist..

What is Michael B. Esilaba's email address?

Michael B. Esilaba's email address is es****@****ail.com

What is Michael B. Esilaba's direct phone number?

Michael B. Esilaba's direct phone number is +2547273*****

What schools did Michael B. Esilaba attend?

Michael B. Esilaba attended University Of Leicester, The University Of Texas At Austin - Red Mccombs School Of Business, United States International University - Africa, The Marketing Leadership Masterclass.

What are some of Michael B. Esilaba's interests?

Michael B. Esilaba has interest in Children, Arts And Culture, Education, Health.

What skills is Michael B. Esilaba known for?

Michael B. Esilaba has skills like Advertising, Strategic Planning, Marketing, Marketing Strategy, Business Development, Marketing Management, Social Media Marketing, Market Research, Marketing Communications, Digital Marketing, Integrated Marketing, Strategy.

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