Michael B. Esilaba Email & Phone Number

Nairobi County, Kenya

ZuriPlanet is a progressive social enterprise focused on delivering expert climate solutions, carbon management, and Environmental, Social, and Governance (ESG) consulting to sustainability-driven brands. Our dual impact strategy involves dedicating a percentage of our service-generated revenue to provide climate literacy education for underserved communities in East Africa. This effort is strengthened by the support of our devoted donors and partners, empowering communities with the necessary knowledge and skills for successful climate adaptation and resilience.As the Executive Director, Michael is instrumental in leading the organization’s efforts to assist individuals and organizations in achieving carbon reduction. He is dedicated to enhancing climate adaptation and resilience in East Africa, a region grappling with profound climate challenges. Through his initiatives, Michael empowers individuals, communities, and organizations to effectively navigate environmental disruptions, fostering prosperity amidst the evolving climate landscape.He is a certified Carbon Literacy Trainer accredited by the Carbon Literacy Project. He has actively contributed to the global fight against climate change as a delegate at significant forums, including the UN Climate Change Conferences COP27 in Sharm El-Sheikh, Egypt, and COP28 in Dubai, United Arab Emirates, Africa Climate Summit In addition to his work with ZuriPlanet, Michael is frequently invited as a guest speaker on topics related to carbon reduction, digital sustainability, and sustainability in marketing. For bookings and inquiries regarding partnerships or collaborations, please email info@zuri-planet.com.

Nairobi County, Kenya

Michael was appointed as a Digital Marketing Lecturer at Boma International Hospitality College (BIHC), renowned as Africa's premier hospitality institution. Soon after his appointment, he took on additional responsibilities, including teaching Business Communications, which further enriched his contributions to the college.With a wealth of marketing experience, Michael offers Culinary Arts learners vital insights into effective marketing strategies and digital communication methods relevant to the hospitality sector. This fusion of marketing principles with culinary education enables students to effectively promote their skills and concepts in a competitive market.His diverse expertise in hospitality, higher education, telecommunications, advertising, and climate solutions uniquely positions Michael to assist organizations in navigating contemporary digital and sustainability challenges. His established experience has led to recognition as a knowledgeable trainer and consultant in sustainability marketing and digital strategy, supporting organizations in their efforts to adapt and thrive.

Kenya

Michael, an Adjunct Lecturer at Strathmore University, plays a crucial role in guiding students through the Chartered Institute of Marketing (CIM) program. He specializes in teaching advanced courses such as the Level 6 Degree equivalent CIM Artificial Intelligence in Marketing Award, Content Strategy Specialist Award, and E-Commerce Specialist Award. Working closely with the team at the Strathmore Institute of Management & Technology, his goal is to equip marketers with skills that are globally relevant and can be applied effectively in their organizations, thus enhancing their professional capabilities and employability.With a strong background in Digital Marketing, Artificial Intelligence in Marketing, and E-Commerce, and a deep commitment to sustainability, Michael is well-suited for consultancy projects and teaching positions. His focus on practical education empowers professionals to navigate the ever-changing marketing landscape while promoting a culture of continuous learning and innovation.

Nairobi County, Kenya

In his previous role as a Board Member at Africa Nazarene University, Michael played a crucial part in shaping the governance and strategic direction of the institution. Reporting directly to the Vice Chancellor and the University Council, he collaborated closely with fellow board members and senior leadership to formulate policies aligned with the university's mission and long-term strategic objectives.During the COVID-19 pandemic, Michael was instrumental in helping the university navigate unprecedented challenges. He led innovative marketing campaigns that capitalized on the university's strengths as a pioneer in online education, ensuring that marketing efforts significantly contributed to fee revenue and provided stability during this difficult period.Michael also actively advocated for innovative teaching methodologies and fostered partnerships with industry stakeholders to align educational offerings with workforce needs and support learner recruitment. His contributions to the University Committee on Marketing, Fundraising & University Relations enhanced the university's public profile and strengthened its community engagement. Michael’s strategic vision and collaborative approach make him a valuable asset to any board, particularly in the areas of education, governance, and sustainable development.

Kenya

Recruited to address critical brand differentiation challenges in a competitive market, reporting directly to the Vice Chancellor and University Council. Tasked with driving a 15% revenue increase within one year through impactful marketing initiatives and targeted enrollment campaigns that align with the university’s Christian values.Key highlights: Management Board Promotion: Promoted to the Management Board within three months, collaborating with senior executives to shape strategic planning and governance, advancing institutional goals.Performance Management: Implemented initiatives that reduced project completion time from 10 to 6 weeks for both online and offline marketing campaigns, enhancing departmental efficiency to improve the Marketing Department's initiatives and ambition to contribute 30% to the organization’s fee income.Revenue Growth through AI: Implemented a strategic micro-market approach utilizing AI to identify new segments. This initiative led to a 70% increase in course applications, enhancing the chances of admission and enrollment prior to the introduction of a more strategic segmentation program.Delivered actionable insights through a comprehensive brand audit, positioning the university as a leader in East Africa’s online education sector, achieving a 9% increase in fee income from distance learners during the COVID-19 pandemic.Michael would be a tremendous asset to any organisation that needs a CMO / Marketing Director. With extensive experience in strategic marketing, fundraising, and brand development, he is well-equipped to drive growth and elevate institutional reputation.

Kenya

Recruited to formulate and implement strategic marketing plans for both the B2B and B2C divisions, Michael began with B2B initiatives for SimbaNET (SME Internet), iSAT Africa (Satellite Internet), and Wananchi Telecom (Wholesale Internet). He later progressed to the B2C sector, overseeing ZukuFibre (Consumer Internet) marketing and driving subscriber growth and retention efforts. Michael played a key role in both (B2B/C) divisions by developing targeted acquisition campaigns, reducing churn rates, managing strategic partnerships, and enhancing market visibility, all while ensuring that marketing initiatives aligned with overarching business goals through cross-functional collaboration.Key highlights:Strategic Sponsorships: Michael spearheaded the organization’s strategic sponsorship of key domestic and international events, including CIO's Fintech Summit, Capacity Middle East, Capacity Africa, and Africa Com. Through his leadership, these initiatives successfully generated high-quality sales leads and enabled deal closures for the sales team, creating a robust annual sales pipeline valued at $1 million for the B2B division.Market Segmentation Strategy: Michael developed a market segmentation strategy and reorganized ZukuFibre's regional marketing team in East Africa. Within six months, he launched targeted campaigns for families, singles, gamer enthusiasts, and youth/music lovers, leading to increased internet subscriptions among these key demographics.Subscription Video-on-Demand (SVOD) Initiative: Michael crafted a strategic SVOD initiative for ZukuFibre that aligned with emerging viewing preferences. He implemented a partnership program with prominent SVOD platforms in Europe and Asia, which resulted in a 20% reduction in churn through targeted retention efforts.

Kenya

Recruited to lead the implementation of high-impact Above the Line (ATL) campaigns, establishing the backbone of the company’s marketing strategy. Reporting to the Head of Communications and the CMO, Michael worked closely with internal teams and external agencies to ensure effective customer acquisition, brand growth, and market positioning. He was integral to the development and execution of strategies across diverse marketing channels while also managing agency relationships.Key Highlights:Agency Management: Managed creative, media buying, and digital agencies, overseeing agency selection, pitch processes, and contract negotiations. Ensured campaigns were executed effectively, meeting brand objectives and delivering optimal outcomes for the business.Customer Acquisition and Retention: Directed the implementation of the customer acquisition and retention marketing strategy, providing critical support to the Chief Marketing Officer and Head of Marketing while receiving mentorship. He regularly stepped in as Chief Marketing Officer (CMO) during their absence.Market Share Expansion: Spearheaded the "Do Your Math" campaign, a pioneering comparative price advertising initiative launched during a price war among telecom companies. This campaign successfully increased market share from 7.9% to 12%, earning Telkom Kenya (formerly Telkom Orange) recognition as the fastest-growing network in Kenya (source: CAK, 2016).Rebranding Efforts: Contributed significantly as part of a team under the guidance of the Acting Chief Marketing Officer to oversee the rebranding of Telkom Orange to Telkom Kenya following its acquisition by Helios Investment Partners. He led efforts in brand strategy and identity development while implementing brand governance, collaborating with a premier international agency to ensure a successful launch campaign.

Nairobi

Managed relationships with top-tier clients, ensuring their media strategies align with business objectives while meeting organisational sales targets. Developed proposals for incremental media buying, including cross-selling and upselling across print publications, broadcast media, and digital channels.Received Nation Media Group CEO Award for Excellence in Business Development in 2011, resulting in promotion from Direct Sales Business Executive to Key Account Executive – Agency, managing a broader portfolio with annual revenue exceeding $10,000,000.Managed high-value clients of my key account advertising agency clients, such as Leo Burnett and Saracen OMD, overseeing portfolios for Telkom Orange, Emirates, and Stanbic Bank. Learnt the strategic importance of client relationship management (CRM) for client acquisition and retention. Played a pivotal role in the strategic rebranding of Kenya Power from Kenya Power & Lighting Company. Managed media placements across digital, print, and broadcast channels, ensuring comprehensive coverage. Made strategic decisions and solved problems to enhance brand visibility and shift public perception from negative to positive.

Nairobi

Tasked with increasing print media revenues by enhancing sales and growing existing accounts, Michael was promoted to Key Account Executive due to his strong performance in this role. He implemented advanced sales and marketing techniques to provide optimal solutions for clients. The CEO of Nation Media Group recognized him with a Sales Award for surpassing sales goals and profit targets.Michael demonstrated extensive knowledge of print, broadcast, and online advertising platforms, effectively communicating relevant selling points and value propositions to clients through cross-selling advertising solutions. He stayed informed about competitor activities and advised clients and management on necessary tactical actions, providing timely and detailed reports on revenue achievements and sales activities.

Nairobi

Michael received training from the organization to develop and deliver advertising messages to key audiences. He recommended effective multimedia and marketing strategies for Coca-Cola brands, including Coke, Fanta, Sprite, Burn, and Dasani Water, in Sub-Saharan Africa. He played a vital role in supporting the launch of Dasani Water in the Kenyan market.As part of his development, Michael was inducted into various departments, including Media Buying, Creative, Media Strategy, Media Planning, Media Technology, and Media Management, which equipped him with comprehensive skills to drive successful marketing initiatives.Additionally, he contributed to media planning for the 2010 FIFA World Cup, sponsored by Coca-Cola. This event aimed to popularize the event, which was hosted in Africa for the first time, and enhance Coca-Cola’s brand image in the region. Following his successful media management of Coca-Cola brands, he transitioned to oversee the Kenya Power & Lighting account (now Kenya Power), ensuring seamless media operations.

Master Of Business Administration - Mba Merit Award., Total Quality Management, Merit

With an MBA from the top-tier University of Leicester, Michael Esilaba is well-positioned for senior leadership. His degree emphasizes.

Postgraduate Program In Artificial Intelligence For Leaders, Artificial Intelligence, Distinction

Michael Esilaba's AI leadership qualification makes him a valuable asset for organizations aiming to introduce or enhance AI programs..

Bachelor Of Science - Bs, International Business

Michael Esilaba earned his Bachelor's degree from the United States International University (USIU), a globally recognized institution.

Certificate In Marketing Leadership Award., Marketing/Marketing Management, General

Michael completed a Certificate in Marketing Leadership from the Marketing Leadership Masterclass, a prestigious program uniting top.