Michael Euell Email & Phone Number

Peachtree City, Ga, Us

Peachtree City, Georgia, United States

• Launched and growing new e-commerce platforms for both Cooper Lighting Solutions and Signify North America

Peachtree City, Georgia, United States

• Created the roadmap and strategy for the enhancement and development of the public websites for both Cooper Lighting Solutions and it's parent company, Signify.• Planned, researched and prioritized initiatives and epics for agile scrum teams to execute in development.

Ho Chi Minh City, Vietnam

• Taught Marketing Planning course for the Masters of Marketing and Communication Management program in Ho Chi Minh City, Vietnam.• Developed syllabus and course content to reflect marketing planning in today's world.• Adapted a case study of a leading US fitness technology company into a project about planning a theoretical market entry into Vietnam.

Somerset, New Jersey

• Managed Indoor LED Downlight and Ceiling Luminaire portfolios in North America & Latin America for B2B and B2C channels.• Developed product road maps to meet the needs of those markets. • Coordinated product development projects between the Marketing teams in Latin America, United States, and Canada with the Sourcing and Development teams in China. • Phased out legacy product lines and took appropriate pricing actions to reduce their inventory levels. • Introduced Signify’s first residential LED downlight portfolios into Brazil and Mexico markets.

Somerset, New Jersey

• Developed strategy for >$100M halogen and incandescent product line for North America as part of a global team, including product introductions, phase outs, pricing, and industrial transition projects.• Identified opportunities and introduced multiple product lines onto the shelves of the largest lighting retailer in the world and onto the shelves of the largest brick-and-mortar retailer in the world.• Communicated with regional market contacts in Europe, North America, Latin America and Africa to identify key initiatives and enabling actions to support the overall strategy for the portfolio. • Trained multiple new Product Marketers on product portfolio and functional processes.• Streamlined global portfolio to align with the transition of conventional lamps to LED alternatives.

Somerset, New Jersey

• Led the US legislated phase-out of incandescent light bulbs and sold >100M bulbs in final sales year. • Created multiple energy efficient product lines to replace less efficient incandescent product lines. • Developed the product road map for the peak years of halogen portfolio life cycle, and communicated strategy to sales, marketing, operations, engineering, and packaging teams. • Created margin analysis tool to easily identify margins within the US conventional consumer lamp portfolio of 600+ SKUs.

Somerset, New Jersey

• Managed the product life cycle of over one thousand SKUs in US, Canada, and Mexico portfolio.• Introduced forty halogen PAR flood lamp SKUs in 2012 to comply with legislation requirements.• Oversaw more than 400 packaging updates to adhere to new FTC labeling laws.

Bedminster, New Jersey

• Assessed customer needs and demonstrated SolidWorks Computer Aided Design (CAD) software and Dimension 3D Printers as practical design, product data mgmt, and rapid prototyping solutions to facilitate product development.• Mentored four engineers for certification to teach, support, and demonstrate products. This reduced staff training time and allowed additional qualified engineers to secure revenue opportunities. • Evaluated software training classes and developed original exercises to improve customer performance.

• Instructed customers to become proficient CAD & 3D printing users with over 1,000 hours in teaching.• Managed up to 30 customer issues per day with over 2,000 hours of supporting customer needs.• Consulted customers on product development phases such as product design, finite element analysis, and 3D printing. • Positioned and demonstrated CAD software & 3D printing through sales presentations, product release roll outs, and trade shows.

Mba, Marketing

Activities and Societies: Beta Gamma Sigma (The International Business Honor Society) Recognition for achieving a grade point average.

B.S., Mechanical Engineering

Activities and Societies: NCAA Division I Cross Country, Indoor and Outdoor Track and Field All-Patriot League honors: 1999, 2002