Michael Everard Email & Phone Number

Los Angeles, Ca, Us

Los Angeles

Lead copywriter for in-house Marketing team, includes a complete website re-write, Biz-Dev pitch decks, B2B, B2C, digital marketing, email promotional campaigns, and TV/Video scripts.

Los Angeles, California, United States

Autonomy launched in 2022 as an automotive startup that offered affordable, debt-free access to EVs through subscription. It was also my first time working in the startup world. As Sr. Creative Director I was responsible for all copy, including app, website, blogs, digital/traditional marketing, and B2B comms. The energy was electric, the pace was blinding fast, and the pivots were even faster. I worked daily with the CMO to launch a purpose-driven brand focused on the environment and fiscal responsibility, while driving demand to meet aggressive weekly sales goals. Our small-team dynamic required hands-on experience across every aspect of the new business – including in-app UX, legal compliance, and general marketing.

Huntington Beach, Ca

I co-managed the Hyundai Dealer account. My AD partner and I supervised a department of almost 20 Art Directors and Copywriters to develop every aspect of Hyundai Retail Marketing. Required a close working relationship with CMO and CEO, as well as a passion for collaborating with dozens of regional Hyundai Dealers/Owners.I used my past experience with other OEMs to reorganize their costly and disorganized Regional Dealer Associations into a cohesive and effective National Retail Marketing Council. Their newly unified efforts resulted in better production efficiencies and more consistent voice that outperformed all previous sales metrics.

Los Angeles

Nothing more fun and engaging than a new client every month or so. From healthcare and pharmaceuticals to Qualcomm, VW, NFL and Batman, I'd love to help your agency service existing clients or win new ones.

Santa Monica (Partner: Brook Boley)

During my 3 years at dw+h, I was Creative Director on eHarmony and Hotwire during their most successful years in company history. I was also creative author of the winning new-business pitch (and subsequent C.D.) for Gamefly and the agency’s largest client, 21st Century Insurance. Within 1 year of campaign launch, 21st witnessed a 102% sales jump and 31% leap in awareness on a flat Y.O.Y. media spend. Successfully using TV, radio, digital, social and outdoor media we dropped their average cost per acquisition by 46%. Glowing client references are available on request.

Los Angeles (Partner: None)

For my second act at Deutsch LA, I was invited back to run DirecTV’s acquisition creative and the Saturn dealer account. When I wasn’t hiring and managing creative teams, I managed to squeeze in some writing and production of TV, radio, print, direct response and digital.

Los Angeles (Partner Marc Brugnoni)

As Retail Creative Director, I co-managed my own creative department and oversaw all aspects of our client’s business. This included working from the ground-up with our planning and account teams to develop brand and campaign strategies. I was responsible for presentation of work to all senior management within Mitsubishi Motors North America up to the CEO level, and to all the Mitsubishi Dealer and Retail Marketing organizations throughout the country. I also managed a portion of the Burger King account in the same capacity. Our challenge was the management of creative and production for up to 300 TV spots a month. This required the development of new systems, to act as on-call assembly lines to field overnight or long-term client requests. In addition, our department was a large new business contributor, and we helped pitch a broad range of clients from Automotive to Amusement Parks

Los Angeles (Partner: Richard Pass)

Accounts included: Calif. Dept. Health Services (Anti-Smoking), New York, New York Hotel & Casino, Suzuki Automotive, USC Football

Los Angeles

Chiat\DayLord DentsuDavis/Ball & ColumbattoFCB - LABozell SMC

Los Angeles

Santa Monica (Partner: Graham Katz)

Honda Dealer Group. TV, Print, Radio

El Segundo (Partner: Graham Katz)

Lexus Dealer Association, Santa Monica Bank, Earth Communications Office, Yonnex Tennis