Michael Boland Email and Phone Number
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Michael Boland personal email
Marketing executive with extensive experience in developing and delivering effective marketing campaigns to support products in a wide variety of categories. Range of expertise includes packaging, print media, television, events public relations and product licensing. Recognized for expanding products into new markets to achieve sales growth. Ability to create high impact marketing plans and lead multi-disciplined teams to manage all aspects of the product lifecycle. Ability to recognize product potential and viability and can develop the support plans around new product concepts.
Southern District Ymca / Camp Lincoln, Inc.
View- Website:
- sdymca.org
- Employees:
- 51
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Director Of Marketing And DevelopmentSouthern District Ymca / Camp Lincoln, Inc. Jan 2022 - PresentExeter, New Hampshire, United States
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Adjunct ProfessorSouthern New Hampshire University Sep 2020 - PresentManchester, New Hampshire, United States -
Assoc. Director Of Marketing North America, Consumer SbuVelcro Companies Jan 2018 - Nov 2019Manchester, New HampshireResponsible for the go to market strategy and market area plan for Velcro's Consumer brands including core hook and loop brands, HANGables, Stayhold, Petface and toys. Creates the commercialization plan including advertising, social and digital media, PR strategy and localization of global assets. -
Senior Director Feeding & CareTomy International Oct 2015 - Dec 2017Canton, MaResponsible for development and management of TOMY infant and toddler care products. -
Director Of Boys ToysTomy International Oct 2014 - Oct 2015Oakbrook, IllinoisResponsible for Product Development and Brand stewardship of key boys portfolio of products including Sonic the Hedgehog, games and new licensed opportunities.
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Director Of Product Marketing, Retail PpeHoneywell Safety Products Feb 2013 - Nov 2014Smithfield, RiResponsible for both brand and channel marketing for Honeywell, Stanley, Howard Leight and Harley Davidson branded personal protection equipment (PPE) for the Retail Division. -
PrincipalB.E. Marketing Consulting Feb 2012 - Feb 2013Providence, Rhode Island AreaProviding marketing consulting services for venture capital funded companies, start up businesses and consumer packaged goods clients. Services include brand strategy, market analysis, competitive overviews and new product launch strategy and planning.
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Director Of Us Marketing: Licensed Preschool BrandsHasbro May 2011 - Mar 2012Pawtucket, RiManaged three preschool brands Sesame Street, Chuck and a new brand for US market .Responsible for launching new Sesame Street brand for Hasbro. Developed and executed breakthrough brand plans that generated strong consumer sales and impressions through PR and Media planning.•Established key licensor relationship and established partner promotions at retail.•Created marketing plans in place to drive POS growth . -
Director Of Global Brand DevelopmentHasbro Mar 2010 - Apr 2011Hasbro Inc.Responsible for launching a new construction brand and category. Developed and implemented the creation of the brand, positioning, product and packaging strategy to win in the category. Responsible for both Marketing and Development roles, created high impact program for Toy Fairs and launch campaigns. Sold in the line globally and developed plans/product for future growth. •Developed and executed sell in strategy to major international retailers resulting in demand outstripping supply. •Provided infrastructure guidance to establish and support the business.
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Director Of Global Brand Marketing-Marvel BrandsHasbro Sep 2008 - Mar 2010Pawtucket, Rhode Island.Managed the global marketing plans for movie brands including Iron Man 2, Wolverine, Thor and Captain America. Developed programs for evergreen Marvel brands Spider-Man and Marvel Universe. Developed go to market strategies, global tool box development as well as managing Marvel relationship. •TV creative identified among top 3 best performing of the year. •Created highly effective IM2 support program including countdown program effectively kicking off and delivering $150MM global plan. •Created an incremental pan-Marvel brand promotion program used by US Marketing as a perennial volume generator.
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Director Of LicensingThe Lego Group Nov 2004 - 2008Enfield, CtResponsible for the development and execution for the growth strategy for North American Licensing. Managed key categories such as consumer electronics and video games, toys and food licensing. Established new categories increasing company royalty revenue by more than 20%. Increased established video game business by 33%. Previous roles in this position included inbound licensing. Inbound management included relationship management of inbound licenses with major entertainment properties including Warner Bros, Lucasfilm, HIT Entertainment and Nickelodeon. Duties include client management, royalty tracking and maximization. •Established the first food licensed products for the company with sales in excess of 10MM units (Kellogg’s Fruit Snacks and Eggo Waffles). •Managed LEGO video game franchise (LEGO Star Wars 2, LEGO Batman and Indiana Jones which sold more than 25 million units and garnered the majority of licensed revenues for the portfolio in excess of $20MM.•Negotiated the first ever, successful cross licensing programs with Lucasfilm and Warner Bros for apparel, writing instruments, watches, video games, video game accessories. -
Senior Brand ManagerLego Aug 1999 - Dec 2004Enfield, CtDirected all marketing activities for new entertainment licenses (including Harry Potter, Star Wars and Jurassic Park) and sport licenses (NBA, NHL, Gravity Games). Lead a team of 10 marketing personnel including product, communication, direct marketing and public relations and special event managers. Managed 1 direct report. •Grew annual sales to over $100M with an average marketing budget of $8M for responsible lines (Studios, Star Wars, Harry Potter,) •Developed strategic business plans for all potential Sports alliances and helped secure more alliances than ever in the company’s history. (NBA, NHL, NHLPA, Gravity Games, and 4 athlete endorsements)
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Director Of Brand MarketingThe Lego Group Jan 1998 - Aug 1999Markham, OntarioResponsible for the strategic direction of the LEGO Brand in Canada. As a member of the Executive Management team was responsible for the development and implementation of business plans. Managed all aspects of marketing mix. Managed a staff of 4 direct reports.•Successfully launched LEGO’s first licensed products (Star Wars and Winnie the Pooh) in Canada accounting for one third of the Canadian division’s turnover in one year.
Michael Boland Skills
Michael Boland Education Details
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Digital And Social Media Marketing -
Marketing -
Marketing
Frequently Asked Questions about Michael Boland
What company does Michael Boland work for?
Michael Boland works for Southern District Ymca / Camp Lincoln, Inc.
What is Michael Boland's role at the current company?
Michael Boland's current role is Marketing Strategy, Licensing, Business and Product Development Leader..
What is Michael Boland's email address?
Michael Boland's email address is m.****@****cox.net
What schools did Michael Boland attend?
Michael Boland attended Rutgers University–new Brunswick, University Of Hartford, Mcmaster University.
What skills is Michael Boland known for?
Michael Boland has skills like Product Marketing, Marketing Strategy, Brand Management, Marketing, Consumer Products, Product Development, Strategy, Marketing Research, Market Planning, Customer Insight, Management, Multi Channel Marketing.
Who are Michael Boland's colleagues?
Michael Boland's colleagues are Nicholas Corbin, Amy Randolph, Salma Abdalla, Lauren Peabody, Shannon Seiferth, Keira Real, Jackson Waldron.
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Michael Boland
San Francisco, Ca4gmail.com, bia.com, biakelsey.com, dowjones.com14 +141523XXXXX
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2cdhpartners.com, smithboland.com -
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Michael Boland
Indianapolis, In
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