Michael Fallone Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

• Build, maintain, and grow Launch By Boyd Biomedical, a full-service in-house brand, design, creative, and marketing agency within Boyd Biomedical. Integral to Boyd's Design>Build>Launch growth platform, our.
• Team Leadership: Provide strong leadership and vision for the agency—setting clear goals and strategies to meet objectives.
• Team Building: Attract, develop, and retain top strategic, creative, and marketing talent within the agency and external consultants. Build and improve agency’s employment brand; catalyze a culture of inclusivity and.
• Financial: Own all financial health, budgeting & forecasting to drive top-line growth & profitability.
• Business Development: Capture new opportunities & advance relationships with existing clients.
• Industry-Leading Quality: Lead team to drive creative brilliance, impactful results, and accountability.

Boston, Massachusetts, United States

• Responsible for all brand, marketing, advertising, patient engagement, and communications for virtual-first behavioral healthcare provider with over $70M in funding from world-class investors including Claritas.
• Managed company-wide marketing operations, including design, execution, and analysis of omnichannel campaigns within paid digital, broadcast, out-of-home, organic social, content marketing, & PR
• Led enterprise-wide implementation of Salesforce for provider and patient engagement efforts.
• Built, analyzed & refined multi-target drip campaigns utilizing A/B testing to exceed category benchmarks.
• Managed marketing & creative team to craft and execute campaign strategy, plans, and optimize results.
• Partnered with health plan executives to develop and integrate collaborative marketing efforts.

Troy, NY

• id29 - a boutique, brand strategy, design and marketing communications studio with big smarts, big chops and big experience. As Chief Creative Officer & Principal, I directed client strategy, creative direction.
• Creative Development: Managed creative output and all creative team members.
• Client Strategy: Led all client brand, employer brand, and marketing strategy efforts.
• Client Relations: POC for spokespersons and pro athletes at global brand titans such as PUMA, Steve Case, Scholastic, PUMA Golf, Microsoft, SI Group, Boyd Biomedical, Cobra Golf, Hasbro, & Universal Music.
• Agency Planning: Built brand strategy, mission, vision, values, and strategic direction of agency.
• Team Leadership: Oversaw recruiting and managed bi-coastal team of strategists, designers, copywriters, media specialists, project managers and sales team.

Albany, New York, United States

• Media Logic - an integrated marketing agency specializing in financial services, healthcare, entertainment & technology marketing. As VP, Management Supervisor, I oversaw strategic, brand and marketing initiatives &.
• Led digital transformation strategy for category-leading, national retailer by collaborating with diverse team of management consultants, C-suite executives, and agency talent.

Woodland, California, United States

• Valley Media is a distributor of music and video entertainment products. Former public company listed as VMIX on NASDAQ. As VP, Marketing, I managed team of 70 to catapult $100M music & video distribution company into.
• Directed bi-coastal team to develop and scale corporate marketing and communication efforts.
• Partnered with major music labels and high-profile artists to launch new music releases weekly.
• Co-coordinated and led brand marketing and M&A efforts that catalyzed rapid growth.

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Bachelor Of Science - Bs, Marketing/Marketing Management, General, 3.7