Michael Fallone Email and Phone Number
30+ years of progressive leadership designing and integrating global marketing, brand strategy, and communications campaigns for global clients in Healthcare, Professional Sports, CPG, Big Tech, Entertainment & Medical Devices. Currently, as Vice President of Marketing Services, I am building a world-class healthcare/biomedical/life sciences creative agency within Boyd Biomedical; a group of incredible people who are enabling innovators to design, build, and launch best-to-market biomedical products. As a creative, I am relentlessly passionate about leveraging business acumen, data insight, brand strategy, and innovative problem solving skills to build powerful brands, and accelerate growth.Previously, I served as Chief Creative Officer & Principal of a boutique creative agency (id29). As an award-winning Creative Director, I managed cross-functional strategic and creative teams, responsible for all aspects of marketing operations, strategy, brand building, establishing connections, and driving loyalty within key target audiences. Collaboratively, our dynamic team serviced global brands clients such as Puma, Cobra Golf, Bestpass, Hasbro, Boyd Biomedical, Sterling Rope, Microsoft, Steve Case, aptihealth, and Scholastic. Outside of work, I enjoy riding bicycles, attempting to play guitar, losing day-long Warhammer 40K battles to my son, and wondering what to do with the free time that I don’t have. I have a wonderful family and I live with my lovely wife (Amy) and handsome cat (Hugo) in Charlestown, MA.
Boyd Biomedical
View- Website:
- boydbiomedical.com
- Employees:
- 36
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President, Launch By Boyd BiomedicalBoyd BiomedicalBoston, Ma, Us
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Vice President, Marketing ServicesBoyd Biomedical Jan 2024 - PresentBoston, Massachusetts, United StatesBuild, maintain, and grow Launch By Boyd Biomedical, a full-service in-house brand, design, creative, and marketing agency within Boyd Biomedical. Integral to Boyd's Design>Build>Launch growth platform, our comprehensive set of services are enabling biomedical, healthcare, and life sciences innovators to build powerful brands, and make strong connections with their target audiences.KEY AREAS OF OVERSIGHT:• Team Leadership: Provide strong leadership and vision for the agency—setting clear goals and strategies to meet objectives. • Team Building: Attract, develop, and retain top strategic, creative, and marketing talent within the agency and external consultants. Build and improve agency’s employment brand; catalyze a culture of inclusivity and career advancement.• Financial: Own all financial health, budgeting & forecasting to drive top-line growth & profitability.• Business Development: Capture new opportunities & advance relationships with existing clients.• Industry-Leading Quality: Lead team to drive creative brilliance, impactful results, and accountability.• Cross-Functional Collaboration within Boyd Biomedical: Work with other division heads to ensure our clients fully benefit from Boyd Biomedical’s proprietary Design>Build>Launch growth platform.
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Head Of MarketingAptihealth Dec 2021 - Sep 2023Boston, Massachusetts, United StatesResponsible for all brand, marketing, advertising, patient engagement, and communications for virtual-first behavioral healthcare provider with over $70M in funding from world-class investors including Claritas, Pivotal, Takeda, and Vista. My days swung wildly from long-term strategic initiatives to hands-on, data-driven execution, and everything in between.• Managed company-wide marketing operations, including design, execution, and analysis of omnichannel campaigns within paid digital, broadcast, out-of-home, organic social, content marketing, & PR• Led enterprise-wide implementation of Salesforce for provider and patient engagement efforts. • Built, analyzed & refined multi-target drip campaigns utilizing A/B testing to exceed category benchmarks.• Managed marketing & creative team to craft and execute campaign strategy, plans, and optimize results.• Partnered with health plan executives to develop and integrate collaborative marketing efforts. -
Chief Creative Officer + PrincipalId29 Sep 2003 - Dec 2021Troy, Nyid29 - a boutique, brand strategy, design and marketing communications studio with big smarts, big chops and big experience. As Chief Creative Officer & Principal, I directed client strategy, creative direction, marketing, team building, operations, client relations & business development.KEY LEADERSHIP AREAS:• Creative Development: Managed creative output and all creative team members.• Client Strategy: Led all client brand, employer brand, and marketing strategy efforts.• Client Relations: POC for spokespersons and pro athletes at global brand titans such as PUMA, Steve Case, Scholastic, PUMA Golf, Microsoft, SI Group, Boyd Biomedical, Cobra Golf, Hasbro, & Universal Music.• Agency Planning: Built brand strategy, mission, vision, values, and strategic direction of agency.• Team Leadership: Oversaw recruiting and managed bi-coastal team of strategists, designers, copywriters, media specialists, project managers and sales team.• Business Development: Set strategy and creative direction for all sales and business development efforts; personally engaged in all new business efforts and closed largest clients.• Financial Management: Administered all short & long-term financial strategy, including forecasting, reporting, budgeting, ongoing analysis, and course refinement, leading to financial stability. -
Vp, Management SupervisorMedia Logic, Inc. Feb 2000 - Sep 2003Albany, New York, United StatesMedia Logic - an integrated marketing agency specializing in financial services, healthcare, entertainment & technology marketing. As VP, Management Supervisor, I oversaw strategic, brand and marketing initiatives & led account management teams for the agency’s key clients.• Led digital transformation strategy for category-leading, national retailer by collaborating with diverse team of management consultants, C-suite executives, and agency talent. -
Vp, MarketingValley Media, Inc. Nov 1995 - Feb 2000Woodland, California, United StatesValley Media is a distributor of music and video entertainment products. Former public company listed as VMIX on NASDAQ. As VP, Marketing, I managed team of 70 to catapult $100M music & video distribution company into a global powerhouse with $1B+ in revenue.• Directed bi-coastal team to develop and scale corporate marketing and communication efforts.• Partnered with major music labels and high-profile artists to launch new music releases weekly.• Co-coordinated and led brand marketing and M&A efforts that catalyzed rapid growth.
Michael Fallone Education Details
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Marketing/Marketing Management, General -
3.7
Frequently Asked Questions about Michael Fallone
What company does Michael Fallone work for?
Michael Fallone works for Boyd Biomedical
What is Michael Fallone's role at the current company?
Michael Fallone's current role is President, Launch by Boyd Biomedical.
What schools did Michael Fallone attend?
Michael Fallone attended Siena College, Siena College.
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