Michael Farkas Email and Phone Number

I am a results driven marketing and branding professional. I develop and execute on marketing strategies to meet the needs of the consumer while maximizing profits. Specialized skills include Brand Strategy & Development, Brand Partnerships, CPG Marketing, Multi-Channel Marketing, Lifecycle Marketing, Trade Marketing, Event Creation and Management, Digital Marketing, Visual Merchandising, Social Media Management, Consumer Engagement, Content Creation, Creative Direction, Copy Writing, Copy Editing, and other Marketing related projects. I began my professional Marketing career when I procured a position at Isurus Wetsuits. I took charge of social media, copywriting, creating and executing marketing plans, reporting KPIs and other analytics, developing customer databases in the CRM, and building SEO for their website. In addition, I created and maintained valuable relationships within the surf industry and stayed current on the newest trends/technologies.I moved over to SPARC, a vertically integrated cannabis company with multiple storefronts and brands, in 2017. After a short time behind the counter consulting patients, I was tasked with the building of their Marketing team over the next 2+ years and improved revenue by 15% using grassroots marketing tactics. I was quick to learn all of the ever changing regulations and landscape during the move from prop 215 to the adult use market.I have consulted for startup license holders, directed a marketing team for a large vertically integrated dispensary and most recently was contracted by Curaleaf to lead on Trade Marketing asset creation and Visual Merchandising for Select CA, marketing for product releases including Cliq and Xbites, manage marketing for brand collaborations with small farmers in CA, launch a Select CA B2C email program and provide event support. My time with these companies has truly helped me understand the challenges and triumphs of marketing in retail.