Michael Ferrier Email & Phone Number

Montreal, Quebec, Canada

As the Creative Director and Founder of IFDC, I lead our creative team in crafting standout digital and brand experiences for dynamic companies and government organizations. Since starting the company in 2019, we've tackled over seventy-eight projects, always aiming for innovation and excellence.Key Responsibilities:- Drive the creative vision for major projects, ensuring cohesive branding and compelling design.- Develop comprehensive strategies for branding, art direction, and website design.- Lead rebranding efforts, integrating naming, branding, and software design to elevate our clients' presence.- Oversee the design and development of digital interfaces and apps- Cultivate a fun and productive team atmosphere, where hard work and creativity thrive.

Montreal, Canada Area

Collaborative marketing agency based in Montreal. We specialize in launching new products and reinventing existing ones. We work with startups and SMBs to bring big exciting ideas to market. We build customized, flexible strategies for organizations to drive results and create radically better products and services.Responsibilities include:Design: — Coordinate design sprints for startups and small and medium businesses.— Researching and executing branding mandates — Building prototypes of products and services in order to get reliable user testing— Build and direct teams on a variety of different design mandates, ranging from applications, websites and advertising.— Plan, organize and coordinate the internal creative output and self initiated projects.User experience:— Create data based user experience roadmaps for a variety of businesses — Directing the user experience on all design mandates, from user flows of e-commerce websites to the information architecture of mid to large scale websites.

Montreal, Canada Area

As the Graphic and Web Director for Expo Entrepreneurs, I had the exciting opportunity to shape the visual and digital landscape of one of Montreal's premier entrepreneurial events. My role was all about creating visually captivating and user-friendly experiences to connect with and inspire our vibrant community of entrepreneurs.Responsibilities:- Created the entire visual identity for Expo Entrepreneurs, from core brand assets to all collateral for the event. - Oversaw the design of all the promotional materials, social media content, and comprehensive event collateral including signage and event design. - Created, designed, developed and managed the event website to provide an intuitive and seamless user experience.-Managed the marketing team to create dynamic multimedia content that resonated with our audience.-Led and executed digital marketing campaigns to boost event visibility and engagement.- Monitored web traffic and user engagement metrics, using insights to optimize design and improve user experience.This role allowed me to blend creativity with strategic execution, enhancing the overall experience for our attendees and participants while driving the success of an event that

Montreal, Canada Area

Montreal, Canada Area

Marketing agency based in Montreal Quebec. Worked as a founding member and Art Director for Facteur M, helping to bring it from a small team to a reputable marketing organisation with a team of employees. The agency was sold in August of 2016.

Working as a graphic designer and creative lead, primarily on website development contracts.

Worked with the creative director as a designer, primarily on brand development, packaging and logotypes.

Designing visuals and work for a wide variety of clients including the Museum of Contemporary Art (MACM), C2 Montreal, Mutek and others

Montreal, Canada Area

I worked on the branding and graphic development for the festival.

Montreal, Canada Area

Produced effective promotional designs for a multitude of shows for the Montreal Just For Laughs festival, including posters, websites, and others.