Michael Fioretti Email & Phone Number

Michael Fioretti is a Regional Manager - Key accounts at Swedish Match at Swedish Match. He possess expertise in fmcg, key account development, key account management, shopper marketing, sales operations and 7 more skills.

Listed skills include Fmcg, Key Account Development, Key Account Management, Shopper Marketing, and 8 others.

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  Regional Manager - Key Accounts

  Swedish Match

  Nov 1998 - Present

  *Directly & Indirectly Supervise 75 personnel in Region.•Territories Managed and controlled @ SMNA include: Oklahoma, Kansas, Missouri, Arkansas, Texas, New Mexico, Colorado, Wyoming, Tennessee, Illinois.•Plan new item presentations and launch new products.•Regional Expert in Neilson, IRM, Space Man / Apollo planogram software, •Category Management Captain for over 20 major distributor, Chains, & Suppliers•Responsible for the training and management of Regional personnel within my assignment.•Conduct business reviews, establish quarterly promotional plans and prepare yearly business plans with priority accounts.•Monitor & communicate changing business trends and conditions to upper Management & Field personnel.•Establish & achieve sales budgets, quota and PROFIT GOALS.Cost Control•Monitor all travel, advertising, promotional, and logistical costs to ensure maximum saving to SMNA for increased profitability.•Directly interact with customers accounts receivable /payable teams - EDI, EFT, deductions/approval, past due invoices - insuring all issues are cleared to SMNA objectives.•Recruit, hire, train, evaluate, develop and terminate personnel to assure SMNA objectives.•Utilize strategic planning skills to develop advertising promotions, analyze each account and create individual promotions tailored to customer’s regional markets.

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  Northeastern State University

  Marketing