Michael Flowe Email & Phone Number

Minneapolis, Minnesota, United States

Industry: Health Care• Lead Optum’s largest digital customer outreach efforts, partnering with B2B and B2C stakeholders to deliver an intuitive marketing journey by overseeing planning, intake design, and communication while managing the P&L• Spearhead diverse organization of 195 marketing operations associates while managing digital marketing technology capabilities to drive brand awareness and generate leads for customer engagement• Modernize MarTech capabilities through strategic transformation by centralizing customer data into unified cloud-based architecture, targeting a $400M operational cost reduction• Foster relationships with cross-functional teams to collect requirements, optimize experiences, deepen business impact, and drive top-line revenue growth across B2B and B2C, driving $25M marketing attribution• Maximized marketing campaign ROI by optimizing a $30M marketing budgets across various channels • Reduced marketing execution costs by 20% while exceeding NPS consumer engagement scores within one year• Implemented enterprise offer management capability with next-best-action personalization for real-time delivery enabling relevant member offers across applications, resulting in over $100M in confirmed benefits• Built streamlined segment-agnostic Marketing Operations team to perform targeted segmentation practices, enable customer journeys, and orchestrate digital best practices to create a modern omni-channel customer outreach capability across all lines of business with an average pipeline of $50M per quarter, resulting in an increase of 15% revenue

Round Rock, Texas, United States

Industry: Business Technology • Directed Dell’s largest digital transformation effort of $3B marketing business by overseeing planning, design, implementation, communication, profit and loss, and 45 global marketers• Built streamlined marketing team with global Go-to-Marketing strategy to create international campaigns, gaining a $20M pipeline increase per quarter and resulting in 10% rise in pipeline and revenue• Led cross-functional team of IT and SMEs to forge relationships, collect requirements, and integrate data from the Asia Pacific and Japan into the marketing database, expanding the commercial B2B footprint by $2B• Championed executive team in vendor vetting and selection, saving $26M by bringing services in-house

Round Rock, Texas, United States

Industry: Business Technology • Built CRM Center of Excellence to improve marketing investment, partnering internally to develop multi-channel contact and Go-to-Market strategies, while leading team of 25 marketing professionals and vendors• Owned Commercial Global Marketing database and marketing programs, including events, newsletters, and sales plays, overseeing a $10M budget and a team of 34 direct reports, vendors, and consultants• Led teams to increase the total market reach and to transition modern marketing initiatives, generating an 11% lift in direct mail and digital marketing capabilities and a 19% increase in the commercial customer base• Designed Commercial Preferred Accounts contact strategy utilizing predictive analytics to target comprehensive telemarketing campaigns, increasing sales by 10-15% and driving a 50% pipeline increase• Established 6-month contract performance review processes that consolidated vendor services and reduced operating expenses, saving $1.7M YOY while continuing to drive pipeline increases

Round Rock, Texas, United States

• Developed Go-to-Market strategy across multiple channels, provided strategic leadership, managed vendors, and executed contact strategy development by completing ROI analytics, implementing a customer journey map, and optimizing marketing spend by elevating conversion rate by 10% and pipeline by 100%

Round Rock, Texas, United States

• Led Emerging and Small Business Dell Business Credit and Lease marketing programs, encompassing business plan development, pay mix management, and marketing communications to drive sales for $15M of revenue• Drove performance improvement through tracking analysis, leading to an increase in DBC payments by 50 BPS• Implemented multifaceted B2B targeted acquisition and customer lifecycle management campaigns while refining online capabilities to increase conversion rate by 2.5% and decrease customer exit rate by 5.3%

Cincinnati, Ohio, United States

Industry: Financial Services• Directed 1-2-3 Rewards Mastercard Program launch for 10 Kroger divisions with 1,800 stores, leading a team of 12 managers, and collaborating cross-functionally with the partner, stakeholders, store operations, and support• Built team infrastructure by establishing necessary items, including strategic plan, lending and staffing model, compliance process, marketing program, resulting in 10% credit card growth YOY and $25M in credit card sales• Automated ask and instant approval at POS and reduced application line items by 8, generating over 10K applications with $8M revenue in the market pilot and gaining 125% greater penetration the second year

Cincinnati, Ohio, United States

Industry: Financial Services• Built credit card portfolio for more than 500 TJX locations, including T.J. Maxx, Marshalls, HomeGoods, and AJWright brands, achieving $35M in revenue during the first six months• Grew field sales organization by recruiting and staffing 32 field marketing positions while leading the design and development of POS instant credit to drive value proposition and increase revenue

Mason, Ohio, United States

Industry: Financial Services

Mason, Ohio, United States

Mason, Ohio, United States