Michael Fraser Email & Phone Number

Suffolk, England, United Kingdom

Cambridge, England, United Kingdom

I played a pivotal role in the launch of Revvity, contributing significantly to the brand's initial success. Working alongside the creative team, senior management and copywriters, I took on a multifaceted role in designing and executing key elements of the launch, allowing for for a robust brand identity and impactful market presence.Beyond the launch phase, my dedication persisted in the continuous refinement and strict design execution of the evolving Revvity brand. This ongoing commitment ensured that the brand maintained its integrity, resonated with its target audience, and continued to thrive in a dynamic market landscape.

Cambridge, England, United Kingdom

Worked with senior leadership to conceptualise and implement innovative creative strategies aimed at enhancing both sales performance and the visibility of the brand within the competitive biotech market.Designed, artwork and managed the creative aspects for a spectrum of industry events, catering to both national and global audiences. This included the development of cross-campaign trade show graphics, ensuring a visually cohesive and impactful presence.Creation of branded materials, strategically employed across the entire organisation. This encompassed promotional goods, such as brochures, flyers, posters, and advertising materials. The objective was to ensure a consistent and impactful brand presence both internally and externally. Designed corporate and promotional digital advertising materials. Included the creation of engaging video content, animated social media assets, email campaigns, landing pages, presentations, and banners. The result was an impactful digital presence that effectively communicated key messages and resonated with the target audience.Coordinated and managed on-site photo shoots, overseeing the production of bespoke imagery tailored to meet the specific needs of the brand. These photographs were subsequently utilised in a variety of corporate and marketing materials to reinforce and elevate the overall brand identity.Collaborated with UX and UI designers, providing support in conceptualising and crafting wireframe designs, as well as contributing to the development of creative layouts for the launch of the website. This collaborative effort ensured a harmonious blend of user experience, interface functionality, and a visually appealing design.Designed creative materials tailored for the national sales team to support lead-generation efforts. These were designed with a focus on capturing attention, conveying key messages effectively, and ultimately contributing to the team's success in acquiring leads.

Bury St. Edmunds, England, United Kingdom

Freelancing, a dynamic endeavour, entails a spectrum of responsibilities—from networking and pitching to art-working and invoicing. Leveraging my substantial experience as a designer in creative studios, I brought forth a rich amalgamation of passion, knowledge, and a versatile skill set, enabling me to adeptly navigate and thrive in every aspect of the creative process.During my freelancing journey, I actively crafted and executed strategies, taking the lead in brand development initiatives for a diverse range of companies and organisations. This encompassed various sectors including charity, government, agriculture, and medical fields. My proficiency seamlessly extended across both print and web communications, allowing me to deliver comprehensive and impactful creative solutions tailored to the unique needs of each client and industry.

Little Shelford, England, United Kingdom

Bury St. Edmunds, England, United Kingdom

Mildenhall, England, United Kingdom

Leigh-On-Sea, England, United Kingdom

Leigh-On-Sea, England, United Kingdom

Higher National Diploma, Graphic Design, Distinction

Btec Diploma, Graphic Design