Michael Frearson Email & Phone Number

London, Gb

London, England, United Kingdom

Recognised for subject matter expertise and exceptional track record on brand and content strategy, invited to return and lead on reorganising US content strategy to improve transparency and efficiency. The principal activities were: - Content creation process mapping - Content audit - Content governance and digital asset management - Stakeholder management - Vendor management - Content performance tracking and reporting - Managing content budgetSome key achievements from my time in this role:🗺️ Established and mapped new content creation process🛍️ Onboarded and managed content creation vendors💰 Improved ROI of content creation spend by 21%🚀 Migrated project management process to a new tool📋 Commissioned market research to inform thought leadership content strategy

London, England, United Kingdom

I oversaw brand communications activity outside the US for RingCentral, an international unified communications as a service (UCaaS) provider. That's cloud-based business communications.In a nutshell, this means:• Guiding how people think and talk about RingCentral• Deciding which stories we want to tell and how to tell them• Keeping people connected so they all know what they're doing and why• Finding creative ways to stretch budget, time and goodwillSome key achievements from my time in this role:📈 Increased brand consideration by an average of 56% YoY across international territories🏄 Doubled UK web traffic in two years via keyword targeting & content optimisation👍 Doubled organic social media engagement YoY🎧 Introduced audio ads to international top of funnel portfolio🫶 Built and led a respected team of outstanding, award-winning individuals

London, United Kingdom

I led content strategy for go-to-market and nurture campaigns for RingCentral. My role and responsibilities looked a bit like this:- Owning content strategy to support product releases, offers and partnership initiatives- Owning company blog and internal content creation process, managing stakeholders across the organisation- Managing partnerships and content delivery from external suppliers- Conducting internal training and creating marketing enablement materials

London, United Kingdom

Growing Binary District community engagement by creating content strategy and structure to maximize the impact of its event portfolio.- Strategic communications planning to grow multiple brands- Consulting on marketing communications activities (PPC strategy, email marketing, on-page, social and non-digital)- Line managing two awesome Community Managers- Mentoring junior staff on content creation, audience insights and strategic delivery- Conducting performance reviews, managing work and feedback processes

Amsterdam Area, Netherlands

I managed RIPE NCC communications in ways that contributed towards the organisation's goal of being accountable to its membership, engaging in its activities, and transparent in its reporting. My key activities in this role:Accountability- To ensure our corporate governance responsibilities as a membership association were met, I organised and executed three General Meetings (and counting)- To maintain operational and financial accountability to the membership, I project managed the creation and publication of our Annual Report and Financial Report- To capture and retain existing knowledge, I instigated the documentation of communications processesEngagement- To improve communication and collaboration among the meeting organisation team, I created and delivered a teambuilding exercise based in Amsterdam- To maximise engagement with our members in various locations, I project managed communications around a series of external events- To develop the RIPE NCC into a more attractive prospective employer, I transformed the way we write job vacanciesTransparency- To guarantee transparency between departments in our organisation, I acted as department liaison to various departments, providing advice and support and reporting on internal updates- To maximise clarity around the General Meeting voting procedure, I prepared and delivered presentations to the membership on the voting procedure and oversaw the creation and publication of a video on steps to successful voting registration

Hilversum, Netherlands

As a communications specialist, I performed 3 main functions:• Managing an external team of editors to prepare texts for translation• Collaborating with web designers to improve on-page texts• Preparing internal communications initiatives to improve staff morale and encourage transparencyIn 2014 I was elected to the position of Secretary of the Works Council by democratic process. The Works Council is a legal entity and acts as an employee representation and advocacy body.I also worked on the following ad-hoc projects:• Developing on-page user surveys• Constructing tone of voice guidelines for a new product, and delivering workshops to implement those guidelines in daily practice• Preparing culturalisation background info on specific markets as a basis for a content calendar• Creating a one-day training workshop for a new editorAs writer and editor, I worked on texts for a variety of purposes: game descriptions, in-game texts, onboarding email campaigns, meta descriptions and much more.Key achievements:• Audited, adapted and recreated the content for the redesign of www.spilgames.com• Produced Tone of Voice guidelines for our corporate (B2B) and teen (B2C) audiences• Represented Editorial team in the development of an online authoring environment• Delivered workshops on Tone of Voice and intro to Localisation• Played a key role in backlinking SEO and corporate branding strategy

Amsterdam Area, Netherlands

I began writing website content, then expanded my role into overseeing content marketing and contributing to the development of a system to produce ‘auto-generated content’.Key achievements:* Tripled blog traffic YoY and increased conversion by 100%* Increased engagement on G+ by 300% and on Facebook by 25%* Saved the company thousands of person-hours in content creation* Supervised a team of SEO & social media representatives

Derby, United Kingdom

 Recruitment and induction of students onto training courses Liaising with partnership organisations and presenting at exhibitions

Derby, United Kingdom

Project management connecting the business and education sectors.

Mini Mba, Brand Management

Ma Creative Writing, Fiction & Poetry

Ba (Hons) English, Language & Literature