Michael Freidson Email and Phone Number
Editor-in-Chief | Editorial Director | Chief Content Officer | Builds Brands That Grow Audience and Revenue at
@
Eat This, Not That!
Michael Freidson's Location
United States, United States
Michael Freidson's Contact Details
Michael Freidson work email
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About Michael Freidson
Dynamic and winning content strategist who attracts loyal audiences through world-class stories that satisfy a need, greatly improve lives and generate millions in profits. Skilled in leading cross-functional teams to deliver content excellence across multiple platforms. Proven track record of generating revenue growth, leveraging expertise in digital transformation and brand building. Current focus: health and wellness. Previously: arts and culture. Let's get your audience to go and do!
Michael Freidson's Current Company Details
Eat This, Not That!
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Editor-in-Chief | Editorial Director | Chief Content Officer | Builds Brands That Grow Audience and Revenue
- Website:
- eatthis.com
- Employees:
- 17
Michael Freidson Work Experience Details
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Eat This, Not That!
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Chief Content OfficerBody Network Jan 2024 - Present•Spearheaded the launch of the Body Network website, achieving significant traction by focusing on high-quality, influencer-driven content, and expert insights into health and fitness.•Drove content strategy alignment with sister sites, contributing to a unified brand presence across the health and wellness sector.•Skills utilized: Strategic content planning, team leadership, digital brand management. -
Founder And Chief Content OfficerFreidson Media Dec 2021 - Present•Run my own content firm renowned for its innovative approaches to brand visibility and audience engagement, with a keen focus on health and pop culture.•Demonstrated exceptional growth in revenue and audience reach, utilizing a blend of expert writing, editing, and strategic content direction.•Skills utilized: Entrepreneurial leadership, content strategy development, revenue growth. -
Editor, Health ChannelEat This, Not That! Jun 2019 - Feb 2023New York, New York, United States•Conceived and rapidly scaled ETNT Health from 0 to 10 million unique monthly visitors.•Directed editorial strategy, establishing the channel's voice and content direction.•Generated hundreds of thousands in revenue, underlining the financial success and sustainability of the initiative.•Produced more than 8 articles daily, focusing on science-based, accessible health information.•Managed a team of freelancers, ensuring high content quality and diversity.•Oversaw content partnerships with major platforms including MSN, Yahoo, and Apple News, expanding reach and influence.
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President And Chief Content OfficerEat This, Not That! Jan 2014 - Jun 2019New York CityThe world's #1 nutrition brand—with six million monthly uniques—helps you make the right food choice every time. I help guide the brand strategy. In my former role as a President and Chief Content Officer, I:•Managed the editorial team to create authoritative best-in-class content.•Oversaw lucrative syndication partnerships.•Secured custom content deals for brands like Unilever and Atkins, among others.•Strategically expanded the brand into digital, magazine and best-selling books.•Wrote and researched monthly Eat This, Not That! segments for the Today Show.•Did it all alongside Dave Zinczenko, the founder of this amazing brand!
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Strategic AdvisorBest Life May 2019 - Oct 2021Greater New York City Area -
President And Chief Content OfficerBest Life Jan 2014 - Jun 2019New York CityBest Life is the web's fastest-growing lifestyle brand, reaching nearly four million uniques monthly at bestlifeonline.com. I help guide the brand’s strategy. In my former role, as President and Chief Content Officer, I:•Oversaw the editorial staff, creating irresistible health, trivia and smarter living content that is syndicated to millions worldwide.•Courted and secured advertising and custom content deals from the likes of Brooks Brothers, Tiffany and Tissot.•Stood in awe of the site director Keenan Mayo, who, with our amazing team, publishes the equivalent of War and Peace every day.
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Strategic AdvisorGalvanized Media May 2019 - Oct 2021Greater New York City Area -
President And Chief Content OfficerGalvanized Media Jun 2018 - May 2019New York CityAt Galvanized Media, our content helps consumers live happier and healthier lives—and we have a “Galvanized Everywhere” approach, inspired by founder Dave Zinczenko. Among my accomplishments and responsibilities as President and Chief Content Officer:•Websites: Oversaw our two core brands, which generate 9 million uniques a month, up from zero three years ago upon launch. •Syndication: Managed (and brought on) syndication partners that have improved revenue significantly YOY•Custom content: Secured ad deals and executed custom content and all traffic deliverables for clients (including Unilever and Tiffany & Co.) that have resulted in millions of dollars in direct buys.•Television: Scripted 20+ segments for the Today Show, Good Morning America, Fox and Friends, Rachael Ray and Dr. Oz, and work with producers on new ideas, leading to sales of our products and others’.•Apps: Conceived and created winning idea for the the Polo Tech app for Polo Ralph Lauren, a biometric shirt that customizes your workout depending on your effort.•Books: Oversaw and edited our book line—15 books so far, including a New York Times Bestseller, distributed by Random House and Simon + Schuster.•Products: Oversaw e-commerce efforts and in-house product development leading to YOY revenue increase.•A Magazine: Oversaw quarterly Eat This, Not That! magazine distributed by Meredith Corporation, with a distribution of 250K.
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Executive Director Of EditorialGalvanized Media Jan 2014 - Jun 2018Greater New York City Area
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Global Lifestyle EditorMetro International Sep 2010 - Jan 2014London, United KingdomMetro International's newspapers and websites—headquartered in the U.K.—reach 17 million readers worldwide in print, and 200 million more online. In London, I oversaw their worldwide entertainment coverage, producing content that would run in America, Europe, South America (and be sold to advertisers) including big gets like Lady Gaga, Will Smith and Justin Bieber.In my role, I:•Oversaw digital and print Hollywood, travel, style, health, fitness, motor and parenting packages, resulting in one-on-ones with the names above, as well as the Hangover cast, Jon Hamm, the gang from Breaking Bad and many more.•Managed a staff of editors and designers in the UK, New York and London •Proposed and executed new business opportunities across the network•Worked alongside a groundbreaking EIC, Maggie Samways, who built this network•Previous roles at the company: Co-Editor-in-Chief of NYC, 09/06 – 12/07; Entertainment Editor, 12/05 – 08/06 -
Editor-In-ChiefTime Out New York Feb 2008 - Oct 2010New York CityTime Out New York is the city’s premier magazine about arts and culture, part of an international network of magazines and websites with an amazing 30-year-history of telling the coolest people where to go and what to do.In my role, I:•Edited the major weekly magazine and daily website, reaching millions online and 350,000 readers in print.•Managed a staff of 50 editors and writers.•Quadrupled web traffic; increased newsstand profitability; lowered median age of reader.•Scored national buzz with gets like Jay-Z, a post-scandal Eliot Spitzer and Sex and the City covers.•Received three ASME nominations•Appeared regularly on CNN, CBS, Fox and more•And couldn't have done any of that without the staff, who did all the hard work.•Previous roles at the company: Deputy Editor (from 01/07 until 2/08) and Cultural Editor (07/99-0103), during which time I interviewed more than 400 actors, writers and New Yorkers. -
Editor-In-ChiefMetro International Sep 2006 - Dec 2007New York CityI ran the New York branch of the international media brand, overseeing a team of 15 writers covering news, entertainment, lifestyle and sports, alongside Maggie Samways.
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Assistant EditorYahoo Sep 1998 - Jul 1999New York CityIn my role, I:•Chronicled the rise of the dot-com market for the monthly magazine Yahoo! Internet Life, in conjunction with the website.•Conceived and wrote features, news briefs and humor pieces about Web dating or the geeks at RIT.
Michael Freidson Skills
Editorial
Management
Editing
Content Management
Newspapers
Fashion
Magazines
Storytelling
Entertainment
Journalism
Publishing
Copy Editing
Online Journalism
Copywriting
Ap Style
Publications
Fact Checking
Blogging
Social Media
Michael Freidson Education Details
Frequently Asked Questions about Michael Freidson
What company does Michael Freidson work for?
Michael Freidson works for Eat This, Not That!
What is Michael Freidson's role at the current company?
Michael Freidson's current role is Editor-in-Chief | Editorial Director | Chief Content Officer | Builds Brands That Grow Audience and Revenue.
What is Michael Freidson's email address?
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What is Michael Freidson's direct phone number?
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What schools did Michael Freidson attend?
Michael Freidson attended Marymount Manhattan College.
What skills is Michael Freidson known for?
Michael Freidson has skills like Editorial, Management, Editing, Content Management, Newspapers, Fashion, Magazines, Storytelling, Entertainment, Journalism, Publishing, Copy Editing.
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