Michael Friedman Email & Phone Number

New York, Ny, Us

Lead finance, strategy, and operations activities at $1B+ generative AI Leader ASAPP. Specifically I manage the Finance, Accounting, Revenue Operations, and Deal Desk teams reporting to our CEO. Key Accomplishments: - Increased gross margins and reduced cash burn - Overhauled forecasting - Completed Series D fundraise - Led Strategic & Operational planning and product portfolio streamlining - Rebuilt Finance, Accounting, and Revenue Operations teams - Led 3 KPMG audits

New York, Ny, Us

First non-founder executive hired to develop product and go-to-market strategies, build core business functions, scale the FinLync team, and drive cross-functional strategic initiatives. - Co-led due diligence for multiple capital raises totaling $25M and enterprise value creation of $50M - Performed customer, market, and competitive research to drive product and GTM partnership strategies - Owned FinLync financial models including market sizing and research activities used to drive product strategy - Designed and implemented the global FinLync OKR program and operating rhythm – with 100% adoption in Q1 - Set channel strategy and forged partnerships with global banks including Standard Chartered and JPMorgan - Closed numerous corporate sales negotiating increased ARR by 20% or more creating 8-figures in EV - Implemented staged sales process and probability weighted forecasting used to evaluate marketing effectiveness, prioritize opportunities, and improve forecasting accuracy by 40% - Created internal operations infrastructure able to respond to due diligence requests in 2 days

New York, Ny, Us

Led Business Operations team charged with analyzing growth opportunities and driving cross-functional strategic initiatives.- Launched ASAPP’s Professional Services business including defining labor costing, scoping, effort estimation, pricing and contracting frameworks resulting in 7-figures of PS revenue within 2 quarters of launch- Drove partnership economics discussions and structured numerous partnership agreements with channel partners and SIs- Led multi-year product strategy refresh to re-package a large and complex deployment into smaller, lower friction modules- Stood-up ASAPP’s first Competitive Intelligence program from primary research to battle card development & sales trainingSearch Terms: Vice President of Operations, VP Operations, Senior Director of Operations, Director of Operations, Strategic Initiatives

New York, Ny, Us

- Performed product, market and cost analyses to drive pricing strategy that resulted in 43%+ increase in yr. 1 revenues- Established ASAPP Deal Desk and trained sales organization on pricing, discounting, and negotiations practices for 7 and 8-figure multi-year software agreements. Drove negotiations strategy and cadence for multiple deals- Developed value frameworks and financial models to communicate ASAPP’s differentiated value to prospects and customers

Advised clients on pricing, packaging and GTM strategy and started numerous software businesses within Deloitte.Pricing and Net Revenue Management Strategy and Capability Development (Multi-National Consumer Products Manufacturer) - Owned Deloitte's multi-year, multinational deployment of a proprietary SaaS offering that enables CPG companies to optimize pricing, promotion, and revenue management decision-making - Led international team of 10 direct reports tasked with standing-up a new pricing capability and driving the people, process, and technology changes required to execute against pricing analyses- Identified $30M+ in opportunities to improve margins through pricing and trade spend managementDeloitte Pricing and Product Strategy Fellowship - Awarded competitive fellowship to launch new software products within Deloitte resulting in $3.5M+ in year 1 salesDivestiture Planning ($400M+ Medical Device Company Spinning off $75M Business Unit)- Led C-suite pre-deal margin improvement effort. Secured $8.97M in savings (to EBITDA) on CEO’s $5M goalM&A Due Diligence ($70B+ and $2B+ International Pharmacies)- Led C-suite and private equity leadership through pre-deal financial modeling identifying $32M+ in annual savings

At Deloitte, I worked on 7+ Merger & Acquisition efforts with major international banking, insurance, and life sciences companies. My experiences included pre-M&A strategy, due diligence, synergy identification, and operations efficiency projects.I was also recognized for my analytical leadership and asked to facilitate nation-wide trainings teaching practitioners of all levels the basics of modeling, data visualization and business analytics.

With dlux, we created a lighting control software company to improve health, wellness and productivity while giving healthcare operators a meaningful competitive advantage.Shortly after launching the dlux Control Platform, we'd secured numerous six-figure sales to our lighting partners and customers including Drexel University and the San Diego Zoo.We exited dlux in Q2, 2016 following the sale of our core intellectual property to a Philadelphia-based lighting and controls company.

Master Of Business Administration (Mba), Double Majors In Finance And Entrepreneurial Management

B.S.E, Industrial And Operations Engineering