Michael Furstenberg Email and Phone Number
Michael Furstenberg work email
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Michael Furstenberg personal email
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I am an accomplished, full-stack executive-level marketing leader with a 20+ year track record of leading in-house and agency teams in omnichannel strategies inclusive of brand, product, service, and growth marketing across startups, midsize, and multinational organizations.I am a creative visionary, big picture thinker, and articulate communicator. I take a people-first, business-focused, results-driven approach to improving market leadership positioning and delivering solutions. I believe that leadership is a privilege at all levels, and I thrive in fast-paced environments where marketing is a team sport and collaboration yields individual and organizational excellence. I am passionate about developing marketing strategies that align with business priorities and championing teams. I am driven to achieve next-level results by implementing initiatives that yield workflow efficiencies, consistency in output, higher productivity, and cost savings. Moreover, I am committed to proactive communications and instilling a culture of empowerment and accountability. With great responsibility comes greater opportunity, and every problem can be solved by leading with the utmost integrity and humility while focusing on positive outcomes. Key Achievements Include: ✅ Pioneered an innovative thought leadership strategy that skyrocketed audience growth rate on social media by 5,830%, culminating in a Bronze Stevie® Award in March 2022.✅ Propelled the company to the pinnacle of South Florida Business Journal’s 2019 'Fast 50' list and 2020 Inc. 5000 Series: Florida list, showcasing an impressive 2-year revenue growth of 13,066.25%.✅ Assembled the Marketing team, including in-house Creative Services, and managed up to 24 direct/indirect reports, realigning and restructuring marketing operations in accordance with strategic business objectives and growth initiatives.✅ Directed the formulation and execution of marketing strategies for Behavioral Health and Student Health sectors, driving product, program, and service utilization for a substantial 18MM member base.My personal passions include being an equestrian, working with animals, travel and adventure, and lifelong learning.
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Assistant Store ManagerTractor Supply CompanyWilliston, Fl, Us
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Vice President Of MarketingDuos Sep 2023 - Apr 2024Minneapolis, Mn, UsAccountable for the development, execution, and optimization of integrated B2B2C marketing journeys encompassing a strategic blend of direct mail, phone outreach, email, and SMS messaging to engage targeted populations with the company's SaaS solution, a personalized app experience powered by AI that enables older adults to maximize their untapped health plan benefits and access resources required to address their needs while saving money and receiving individualized care. -
Chief Marketing OfficerNationsbenefits Jan 2020 - Dec 2022Plantation, Florida, UsResponsible for leading the company's marketing operations and expanding and amplifying the company's brand identity, client-specific marketing deliverables and foreign language translations, public relations, memberships, sponsorships, trade shows, events, and vendor relationships, ensuring cohesive and impactful marketing efforts across all channels and product lines.Achievements: • Steered strategic consulting services for over 100 clients, overseeing all marketing and communication functions, collaborating with executive management, and driving revenue growth by more than 850% between 2019 and 2022.• Orchestrated the creative process behind 3.6M customizable flex card packages, accounting for over $1B in annual transactions.• Introduced and established 3 new business lines in a legacy organization, with one achieving a staggering revenue of over $100M within 2 years of inception.• Pioneered an innovative thought leadership strategy that skyrocketed audience growth rate on social media by 5,830%, culminating in a Bronze Stevie® Award in March 2022.• Earned local and national recognition for the company by making the coveted Inc. 5000 list of the Nation’s fastest-growing private companies for 3 consecutive years, as well as propelling the company to the pinnacle of South Florida Business Journal’s 2019 'Fast 50' list and the 2020 Inc. 5000 Series: Florida list, showcasing an impressive 2-year revenue growth of 13,066.25%.• Conceptualized, implemented, and optimized a multi-channel DTC campaign with a $1.2M media budget, successfully attracting 1000s of Medicare Advantage plan enrollees and contributing additional $10M in sales to the revenue stream.• Championed the NationsBenefits® rebranding initiative, overhauled the website, and launched a new brand identity strategy, resulting in a 60% surge in brand preference within the industry from 2019 to 2020. -
Vice President Of MarketingNationsbenefits Nov 2018 - Jan 2020Plantation, Florida, UsJoined the company when it was an early stage startup and collaborated closely with the founding team to transform their vision into a recognizable brand, positioning it for long-term growth and success by harnessing marketing resources, overseeing the creation of compelling content for B2B and B2B2C audiences, and leveraging internal expertise for building and fostering awareness, interest, demand, and customer engagement.Achievements: • Spearheaded the development and execution of pioneering, scalable marketing strategies, resulting in the acquisition of over 100 new health plan clients and a remarkable 600% expansion in business.• Established a comprehensive hearing interventions program, comprising a suite of educational materials that facilitated the use of hearing aids and enhanced the health outcomes for more than 4K health plan members.• Devised a Direct-to-Consumer (DTC) marketing campaign, generating thousands of scheduled hearing tests and propelling hearing aids sales by a staggering $500K within a 2-month period.• Assembled the Marketing team, including in-house Creative Services, and managed up to 24 direct/indirect reports, realigning and restructuring marketing operations in accordance with strategic business objectives and growth initiatives.• Revitalized trade show assets and collaborated with Sales to devise a fresh go-to-market strategy, which yielded over 2K leads within the initial 6 months.• Showcased innovative hearing health care technologies at the prestigious 2019 Consumer Electronics Show (CES) in Las Vegas by overseeing all sponsorship facets, custom booth design, and internal/external resources, resulting in engagement with over 5K visitors.
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Director, Product MarketingAetna Aug 2015 - Oct 2018Hartford, Connecticut, UsLed the formulation and execution of marketing strategies for Behavioral Health and Student Health sectors, driving product, program, and service utilization for a substantial member base of 18M while collaborating closely with Sales and Operations leaders to foster customer acquisition and retention, stimulating top-line member growth through innovative marketing initiatives and demand generation tactics.Achievements: • Launched the company’s first-ever LGBTQ+ marketing campaign, earning 47.6M brand impressions and over 50K unique campaign landing page visitors.• Strategically harnessed enterprise-level resources, data analytics, competitive intelligence, and consumer insights to enhance business strategy, delivering superior customer service and differentiating brand positioning.• Orchestrated business-specific events such as the annual Behavioral Health Summit and Clinical Health Summit, and actively promoted brand engagement at various national and regional events. -
Manager, MarketingAetna Nov 2013 - Aug 2015Hartford, Connecticut, UsSupported commercial lines of business in the Great Lakes and Ohio and Kentucky by developing, executing, and optimizing local marketing plans and differentiation strategies to drive local market awareness and YOY revenue growth.Achievements: • Devised and implemented unique local marketing plans and differentiation strategies in the Great Lakes and OH/KY markets, driving 20% increase in market share and fostering annual revenue growth for commercial business lines.• Functioned as the central point of contact for Sales leadership, coordinating with enterprise-level teams to execute market-specific initiatives within a substantial budget allocation of $500K.• Led competitive analysis and guided market research activities, pinpointing investment opportunities to boost visibility of the Aetna brand through active participation in 20+ community-based sponsorship events and trade shows annually.
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Director, Marketing CommunicationsCoventry Health Care, Inc. Dec 2011 - Nov 2013Responsible for delivering strategic marketing guidance and developing tailored B2B and B2C communication materials for 18 health plans across the U.S., enabling effective local market deployment.Achievements: • Executed a go-to-market strategy for introducing Coventry® Mobile and generated more than 1.8M page views and over 34K downloads within 6 months of launching.• Advised marketing representatives across 20+ markets, supervising brand positioning and targeted communication strategies to engage plan sponsors, members, brokers, and providers effectively.• Implemented communication strategies for complex IT initiatives and collaborated with Integrated Marketing, successfully curbing print and postage expenses by $50K.
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Manager, ProposalsCoventry Health Care, Inc. Apr 2009 - Dec 2011Directed a team of proposal writers to complete 200+ requests for proposals (RFPs) annually for employer-sponsored groups seeking fully insured and self-funded solutions for their employees, including Medicare beneficiaries.
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Manager, Marketing CommunicationsTrustmark Jan 2004 - Apr 2009Lake Forest, Il, UsCollaborated cross-functionally with department leaders to communicate company-wide initiatives and facilitate the development of targeted marketing collateral to drive demand for small business healthcare solutions.
Michael Furstenberg Skills
Michael Furstenberg Education Details
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Harvard Business School OnlineCertificate In Organizational Leadership -
Illinois State UniversityMarketing
Frequently Asked Questions about Michael Furstenberg
What company does Michael Furstenberg work for?
Michael Furstenberg works for Tractor Supply Company
What is Michael Furstenberg's role at the current company?
Michael Furstenberg's current role is Assistant Store Manager.
What is Michael Furstenberg's email address?
Michael Furstenberg's email address is mf****@****ing.com
What schools did Michael Furstenberg attend?
Michael Furstenberg attended Harvard Business School Online, Illinois State University.
What are some of Michael Furstenberg's interests?
Michael Furstenberg has interest in Exercise, Home Improvement, Reading, Sports, Home Decoration, Cooking, Cruises, Electronics, Crafts, Fitness.
What skills is Michael Furstenberg known for?
Michael Furstenberg has skills like Integrated Marketing, Marketing Communications, Marketing, Email Marketing, Strategy, Health Insurance, Product Marketing, Marketing Strategy, Management, Leadership, Cross Functional Team Leadership, Strategic Planning.
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