Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation at London Business School, where he is Professor of Strategy. He is the Lead Advisor at Evolution Ltd, a boutique consultancy focused on navigating the shifting digital competitive context. He is an Academic Advisor of BCG, the Head Digital Economy Expert Advisor at the Hellenic Competition Commission, a Visiting Scholar at the New York Fed, and Visiting Fellow at Cambridge. Selected as one of the worlds’ top 50 management thinkers in 2019, his research looks at how the digital revolution reshapes firms, sectors and ecosystems and is a regular speaker in corporate events and meetings, from TEDx to the WEF in Davos. He is the co-Editor of Industrial and Corporate Change, and publishes regularly in top academic journals as well as managerial outlets such as HBR, SMR, Forbes.com, the FT, or Kathimerini in Greece- where he has recently focused on advocating for sustainable development.