At the helm of digital marketing for a leading bio-manufacturing innovator and capital equipment producer, I ensure brand presence and drive cross-channel customer loyalty and engagement.Prioritizing key business objectives, I guide the commercial organization on lead management and best practices, vet and oversee third-party digital partners and vendors, and serve as the main point of contact for the website. Supervising six global staff and third-party vendors, I implement eCommerce and marketing automation platforms and drive continuous engagement, growth, and conversion by devising robust omnichannel content and leading advertising and SEO strategies.Our synergistic efforts yielded these impressive results in just under a year:• Fostered millions in sales potential and met 95% of targets by aligning sales and marketing strategies with value propositions and implementing HubSpot automation and a CRM platform.• Forecasted hundreds of thousands in revenue, secured a 75% increase in customer engagement, a 60% spike in impressions, a 40% average open rate, and a 15% click rate by implementing effective email and social media campaigns with compelling omnichannel content.• Upheld 100% compliance, ensuring digital marketing practice adherence with data privacy and security regulations by guiding teams in adopting best practices and new tools.• Drove a 40% improvement in online experiences while realizing a surge in website traffic and conversions by developing and managing digital KPIs, using data and trend insights to inform business decisions, and leveraging SEO analysis to drive top search rankings. I am optimistic about the groundbreaking advancements ahead at PBS Biotech as my team and I continue to innovate and deliver on the mission to enable transformative cell and gene therapies.

At Microsoft, I was a pivotal web business stakeholder, contractor, and project manager focused on driving an optimized and engaging UX.Mentoring upcoming professionals for successful entry into cybersecurity, I functioned as an in-house SME on content and SEO strategies, ensured best practices across projects, and generated reports to track UX and operational KPIs.Partnering with development and operations teams and coordinating with UX and project stakeholders, we attained these milestones:Facilitated 100% on-time deliveries and product effectiveness by partnering with onshore and offshore teams in Agile and Waterfall environments, setting digital experience launch expectations, reducing churn and costs, and launching digital security initiatives globally.• Optimized website accessibility and response times as the first line of defense for detrimental cyber-attacks on the US government and armed the CIA and FBI with the latest tools to combat phishing, social engineering, and threats by collaborating with UX and development teams.• Guided a 20% uptick in customer satisfaction, brand loyalty, and sales with national and government agencies by uniting stakeholders in conducting test and learn and customer feedback data analyses and improving user engagement and in-market performance.• Steered a 15% uptick in website traffic and increased YoY revenue by migrating the MS thought leadership security website from WordPress to Adobe AEM, boosting product discoverability, user engagement, and conversions.My time at Microsoft allowed me to hone my skills in delivering optimized digital experiences by utilizing state-of-the-art tools to spark conversion and user engagement to impact the bottom line.

Segueing my talent to a global biopharmaceutical company, I supported brand teams in crafting and managing end-to-end CRM and digital program launches and served as an in-house CRM and digital transformation SME.In this capacity, I led pathfinding brands on proof-of-concept designs and pilot program development to unearth emerging capabilities and conducted leadership planning workshops focused on tactical plan streamlining.As a result of our cross-functional collaboration, we reduced millions in spending while steering an omnichannel conversion surge and increasing site engagement 20% by consolidating websites, cutting microsite costs via in-house maintenance initiatives, and enabling self-serve user access.

As the senior manager of digital strategy and experience, I partnered with brand marketing, IT, business solutions, creative, and cross-functional teams in steering digital-first product launches.Together, we drove these initiatives forward:• Sustained 100% of privacy requirements by implementing consent management software for data capture and data privacy (GDPR).• Uncovered a 30% operational efficiency improvement by introducing marketing automation platforms and content management systems, leading global website redesigns and migrations, and optimizing SEO and SEM.• Incited a 25% spike in customer engagement using analytic insights to optimize digital user experiences.• Early in my career, I served as the brand and product manager, as well as a supportive sales manager and mentor to the East Coast and Canada teams.• Directing the end-to-end commercialization process, including market research, positioning, projections, pricing, and sales strategies, I led teams in achieving these notable results:• Attained millions in sales by maintaining relationships with scientists, research professionals, and top companies, including Pfizer, Sanofi Aventis, and Teva Pharmaceuticals.• Delivered hundreds of thousands of dollars in product growth, exceeding +100% of sales targets for three consecutive years and garnering a “salesperson of the year” award by establishing a customer-first listening strategy and customized sales and interaction plans.The foundational digital leadership experience that I gained in these roles positioned me for a successful career across diverse industries.