Marketing materials and advertising for print and web • Create advertising for outdoor venues, publications, promotional and event materials for the Marketing and PR departments • Design and layout brand books and look books for mens and womens collections • Work with printers / vendors to produce completed projects within budget and needed turnaround • Partnered with film makers to sponsor the documentary ‘Mount Lawrence’ providing cast and crew with branded product for film and events • Obtained sponsorship for the NY/NJ Super Bowl Committee in turn creating a $1 million order to outfit volunteers and workersBranding and brand identity management • Assist in directing, editing and coordinating photoshoots for campaigns, product and seasonal looks • Direct artists to retouch and color correct images • Develop corporate and licensed logos and branding, approve use of logos, packaging & labels • Manage brand identity across many sub-brands and licensees, coordinating implementation with vendors and retailers • Work with designers on research and development; shop stores and research brands to identify trendsCreate collateral for sales team, production and internal communication • Work with Design and Graphics teams to design and produce trim packages of hang tags, labels and product branding • Produce workbooks, line sheets, cads, presentation boards and collateral for Sales teams • Create new trim packages, product branding, presentations and printed material for relaunched Tumi Outerwear collections • Partner with Tumi Corporate Marketing team to direct and create a promotional stop motion video for packable product line

• Target specific retail and wholesale clients’ needs by creating contemporary graphic packages for the sales force • Research and integrate trends and techniques to improve the brand image and quality of design • As a member of the Creative Dept. create and execute screen print, appliqué and embroidery graphics for decorated apparel • Work closely with production department on development and execution of final products • Prepare materials and attend industry shows to learn new techniques and trends, work with customers on graphics and apparel