Music Industry Professional with 15 years of experience
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Agent & CoordinatorCharmworks Artist Agency Oct 2024 - PresentIstanbul, TürkiyeAgent for over 15 artists and agency coordinator -
Booking AgentCharmworks Artist Agency May 2023 - PresentIstanbul, Turkey -
Central Asia & Caucasus, Baltic, Finland, Mena Project CoordinatorCharmenko May 2023 - PresentIstanbul, Turkey -
Research & Music Strategy ManagerUniversal Music Group Sep 2021 - Mar 2023Москва, Россия• Led the full sales cycle for the biggest Moscow music festival Bol’, including creative ideation for experiential, content and media based integrations• Led the 360 advertising campaign to extend Hennessy brand across genZ and millennial audiences in 4 different markets: from presenting, budgeting, planning, contracting to implementation and deployment• Developed concepts, strategies, and participatory models between artists and brands such as Tic Tac, Adidas, Samsung, Tencent Games, Coca-Cola, JBL • Arranged more over 10 events a year for Universal Music local artists as a part of their marketing campaigns to promote new releases and music videos• Successfully sold the NFT collection on Rarible to promote the new music video Mujuice (UM artist)• Onboarded over 1500 guests and reached above 2m media views for the Noize MCs (UM artist) NFT exhibition -
Brand Partnership ManagerUniversal Music Group Oct 2018 - Sep 2021Москва, Россия• Managed multiple brad partnerships concurrently for the major local music festivals Afisha Picnic and Bol' with brands such as YouTube Music, Levi's, Megafon (largest local telecom), Tinkoff (largest local bank), Rendez-Vous (shoe retailer), Wolfs Brewery (beer), etc• Developed digital campaigns for Lego, Durex, JBL, Tic Tac, etc• Teamed up with colleagues and led a workshop for more than 20 well-known brand employees to define brand strategy in music territory -
Events Co-ProgrammerStrelka Institute For Media, Architecture And Design May 2016 - Sep 2018Москва, Россия• Arranged more than 350 music and entertainment events with 1000-5300 guests• Signed deals with partners and sponsors including Jameson, Beefeater, Jack Daniel's, Levi's, Volvo, Bacardi, Beluga, Martini, Heineken, Monki, Marlboro and Parliament, Bud, etc.• Developed unique stage design, visual concepts, decorations, various modifications of stage construction, original lighting solutions• Obtained a license to broadcast matches from FIFA and arranged more than 27 events during the FIFA World Cup• Arranged events with Sun Ra Arkestra, Arcade Fire, Actress & London Contemporary Orchestra, Hailu Mergia, Kamaal Williams, Austra, Anna Meredith, Soichi Terada, Kelis, Jessy Lanza, La Sera, Doug Hream Blunt, Kilo Kish, The Juan Maclean, Washed Out, Kelela, Solange, etc, -
Co-Founder / Music DirectorFollow Me Radio Feb 2013 - Feb 2017Москва, РоссияFollow Me was acclaimed as the best online music radio in Russia.• Produced over 2000 mixes and programs by the best local and international artists and djs• Selected more than 10 000 best new tracks for streaming• Organized about 1000 live broadcastsAdditional work experience:• Created an idea and full productioned Red Bull Sound Union collaboration between Red Bull Music Academy Radio and Follow Me Radio• Created an idea and full productioned for Follow Me 5 Years 24 hours music marathon all over Russia• Created an idea and full productioned for 2 days dance event Adidas Rotonda Cup at the street culture festival Faces & Laces
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Music Editor / Sales Manager / Programming Director Of Follow Me RadioLook At Media Sep 2009 - May 2013Москва, Россия• Wrote dozens of articles about music for the main lifestyle media in Russia at the time• Found authors and edited news, longreads and listings • Gained my first experience in sales, finding and communicating with various brands to create special projectsAdditional work experience:Created an idea and full productioned for 10 Young Musicians contest• More than 600 applications were checked to select ten local musicians and connect them with world- known artists like Jeremy Gara of Acrade Fire, Maria Minerva, Nite Jewel, Teengirl Fantasy and Thieves Like Us to produce songs in collaboration.• Winners of contest performed at major European festivals Primavera Sound in Barcelona and Exit in Serbia.• Project was critically acclaimed not only by local media, but also by journalists from Pitchfork, FACT, AdHoc etc. -
Co-FounderFmgu (Facultet Radio) Nov 2007 - Sep 2009Москва, РоссияA student radio station based at the Faculty of Journalism at Moscow State University
Michael Geleyn Education Details
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Water&Music AcademyBuilding Web3 Music Communities
Frequently Asked Questions about Michael Geleyn
What company does Michael Geleyn work for?
Michael Geleyn works for Charmworks Artist Agency
What is Michael Geleyn's role at the current company?
Michael Geleyn's current role is Music Industry Professional.
What schools did Michael Geleyn attend?
Michael Geleyn attended Water&music Academy, Московский Государственный Университет Экономики, Статистики И Информатики (Мэси).
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