Michael Getachew ( Phd ) Email and Phone Number

Kitchen & Bathroom Solutions

 Mentor, manage and supervise an inside and outside sales team of seventeen employees. Recruited, trained and mentored a highly versatile team of sales reps. and Territory managers with inside and outside sales functions. Increased overall sales by 13% in less than 1 year through the implementation of strategic sales & marketing campaigns, which directly contributed to sales growth. Devised and facilitated multiple training programs to increase technical knowledge and sales skills of team members. Developed high-performance agents, leading to an increase in sales both in Addis Ababa & upcountry. Realized 13% increase in key accounts enrollment by innovating new accounts programs and incentives to accelerate business. Achieved reputation for exceptional customer service and client retention rates Maintained strong customer relationships by understanding the client and their needs, which led to the largest contract in the company's history Perform in-depth operational cost and schedule analysis to minimize variances in marketing Increased brand integrity and awareness by monitoring the quality of marketing content and understanding market exposures Acted as company representative at major events or meetings, conferences, and events in order to gain insights into the various aspects and how they can be marketed Responsible for P&L, Regional Sales Management, Sales and Marketing Strategy, hiring, performance reviews, and account development Added to incremental volume by increasing customer base through new business segments Championed internal cultural change to increase efficiencies and productivity Led, planned, and executed annually multiple sales & marketing activities

- Worked in developing the market for a well known international construction material brands.- Brands included _ HONEYWELL, TESSA ASSA ABLOY BRISTOL, GEBERIT, AQUAPA, CASALGRANDE PANDA- Actively communicated with our foreign partners in developing a marketing & business development plan to secure & improve our business.- Actively worked with consulting architects & engineers in creating a tie & relationship for promoting our products.- Managed different trainings in conjunction with our foreign partners both for the sales team & the consulting architects & engineers.- Worked with local agencies in relation to certifying & approving our products

I manage the sales & marketing activities i.e.General Trade, of Addis Ababa & the whole of Ethiopia.I set budgets , competitors analysis, sales follow up, & recruiting & managing sales representatives all over the nation.

- Attained sales activity in different territories in Addis Ababa.- Initiated different marketing campaigns that can lead to great visibility of the brand.- Different executions in promoting the brand.- Acted as territory manager on a rotation basis on Addis Ababa market- Worked for market activation in East Ethiopia & sampling programmes.- Worked with different functional units to position & increase the availability of the product.

 Attained the sales target given for the region/area by maintaining professional standards, Prepared training for our sales promoters/staffs, Controlled the sales and distribution activities of our agents and 3rd party, so that the proper distribution channel is maintained within the set standard. Maintained standard and professional marketing activities in the region / area.  Effectively made Market visit on the status of our sales & marketing activities, and constantly maintaining and improving our market share. Made Market visit to check whether the call – card are properly held, with the sales representatives/promoters, and at the same time customers feed – back are properly communicated. Conducted market intelligence that aided in developing market strategies. Developed sales proposals, for resources, that aided in maintaining/boosting our sales/market share. Developed yearly budget & SWOT analysis for the required resources.

Introducing & selling a timeshare industry which was first of its kind.Attained several types of incentives starting from recognition, cash and an international holiday trips.Was one of the top sales consultants, especially at the time of its establishment, which was highly challenging.