Led high-performance sales organization across multi-vendor mattress and bedding portfolio, directing strategic initiatives through a team of 25+ sales professionals. Orchestrated inventory optimization and supply chain management across a tri-state retail network across Georgia and South Carolina markets. Developed innovative retail strategies and merchandising frameworks to maximize customer engagement and space utilizationmetrics. Established and implemented sales enablement programs focused on product differentiation and value proposition delivery. Spearheadedvendor relationship management/procurement optimization, establishing partnerships with key suppliers to ensure seamless fulfillment operations.• Drove annual sales growth from 7% to 28% through effective sales strategies and meticulous market analysis. Enhanced productavailability and delivery solutions by ensuring timely setup and distribution to meet the needs of beneficiaries.• Accomplished a 1K% sales increase over eight years by revitalizing a previously unsuccessful mattress and bedding venture undera local family-owned appliance firm. Developed and executed training modules, resulting in a skilled, high-performing sales team.• Introduced renowned vendors, such as Tempurpedic and SertaSimmons in a new retail store launch featuring a dedicated mattresslineup. Integrated a 20-bed lineup in two showrooms by strategically redesigning retail floor plans and plan-o-grams.• Secured favorable terms and enhanced product diversity through effective vendor negotiations and relationship management.Increased brand visibility and social impact by fostering community engagement through strategic partnerships.• Boosted traffic and increased sales conversions by organizing/managing high-impact promotional events. Coordinated logistics andfulfillment to meet quarterly goals and partnered with YMCA and HUD to provide beds for children and volunteers.

Directed growth initiatives for Mattress Firm by expanding from two to seven retail locations within an 80-mile district to enhance the competitive edge against major market players. Managed the optimization of P&L across all stores by implementing strategic financial controls/cost management practices. Led training programs, including quarterly sales workshops, to elevate team performance and sales proficiency. Governed store operations,including the launch and closure processes, to ensure compliance with corporate standards and local regulations. Fostered vendor relationships to innovate floor planning and integrate national marketing efforts with localized campaigns to boost foot traffic and regional sales.• Expanded store presence from 2 to 7 locations, resulting in significantly increased market coverage/brand visibility. Drove substantial market share growth by strategically positioning local franchises to compete effectively with major retailers.• Improved profitability by optimizing vendor floor plans and integrating local advertising with national campaigns. Enhanced store traffic and sales volumes through targeted promotional and strategic advertising efforts.• Negotiated favorable terms with vendors and suppliers to reduce operational costs and improve profit margins. Spearheaded a robust training program that enhanced sales skills and product knowledge, leading to a noticeable increase in sales efficiency.• Met and exceeded sales targets and enhanced store performance by implementing innovative sales strategies. Developed andmaintained strong relationships with local and national advertising agencies to maximize campaign effectiveness.• Achieved consistent year-over-year revenue growth by effectively aligning promotional activities with peak consumer buying periods. Collaborated with national advertisers to launch localized campaigns that increased customer engagement/store visits.

Spearheaded sales and training initiatives for a team operating across multiple retail locations. Facilitated the expansion of store countfrom 7 to 30 over five years, managing all aspects of store openings, including local permit acquisitions/grand opening coordination.Recruited and managed new sales staff by implementing vendor training and standard operating procedures for retail store operations.Promoted top-performing staff to managerial roles, enhancing leadership within the company and overseeing talent development.• Steered 250% growth in store numbers annually by identifying and developing talent and effectively training sales associates for newlocations. Drove the company's transformation from a small to a significant player in the Atlanta market through strategic leadership.• Increased brand visibility and strengthened local market penetration by initiating community engagement initiatives. Played a key role inthe company's expansion by identifying and setting up new store locations, including interior layout planning and turnkey preparations.• Improved operational readiness of new stores by overseeing layout configurations and setup and working with newly promoted salesmanagers. Improved store performance by introducing innovative sales strategies and customer engagement techniques.• Established comprehensive training programs that prepared sales staff for immediate challenges and equipped them for futuremanagerial roles. Developed a streamlined process for store setup that reduced the average time for new store launches.• Led the development and implementation of a standardized talent management framework that reduced time-to-competency for newhires. Forged strong relationships with local government and regulatory bodies to facilitate smoother store openings.• Recognized for leadership excellence and contributions to rapid regional growth. Ensured a consistent supply of trained managers ready to lead to next growth segment.

Provided management and growth in the field of emerging new technology inthe paging arena as well as AT&T cellular service. Duties include providing direction to store managers and staff while maintaining a level of growth and expansion in the state of Georgia. Worked to train all new managers and open stores as revenue increased, and assigned all new products for rollout and sales quotas. Opportunity to manage highest retail location in last three years, and turnaround staff to be goal oriented in a challenging environment, increased sales by 20% over the next three months and optioned a 300% increase inpost-paid activation for a position in multi-unit management to grow and lead others to fulfill top management positions.